Charles Zhang
Analyst · Jefferies. Please proceed
Thanks, Huang Pu, and thank you, everyone, for joining our call. In the first quarter of 2023, we hit the high-end of our prior guidance for brand advertising revenue, while our bottom line performance came in well above expectations despite the impact of seasonality. At Sohu Media, we further improved operating -- operational efficiency and focused on enhancing user experience through product and algorithm refinements. We closely monitored market trends and provided innovative marketing solutions to our advertisers. At Sohu Video, we continued to develop both long-form and short-form original content under our Twin Engine strategy. Leveraging the advantages of our product mix -- matrix, we were able to consolidate our resources and proactively explore a diverse range of monetization opportunities. Online games remained stable during the quarter, with revenues in line with the prior guidance. Now let me go into detail about each of our business. I'll go into each of business in a moment. But first, a quick overview of the overall financial performance. For the first quarter of 2023, total revenue $162 million, down 16% year-over-year, up 1% quarter-over-quarter. Brand advertising revenue $23 million, down 5% year-over-year and 22% quarter-over-quarter. Online game revenues $129 million, down 18% year-over-year and up 7% quarter-over-quarter. GAAP net loss attributable to Sohu.com Limited was $80 million, compared with a net income of $3 million -- net income of $3 million in the first quarter of 2022 and net loss of $7 million in the fourth quarter of 2022. Non-GAAP net loss attributable to Sohu.com Limited was $13 million compared with net income of $9 million in the first quarter of last year, and a net loss of $2 million in the fourth quarter of 2022. Now we'll go through our key businesses in more detail. First Media Portal and Sohu Video. Sohu Media Portal, we harnessed the cutting edge technology to steadily optimize our products and algorithms as a mainstream media platform. We not only deliver reliable and real time news and information to our users, but also stimulate high quality self-media content generating -- generation among users and expand their -- our social network distribution. Through these efforts, we have continuously improved the user experiences and further strengthen our brand influence. At Sohu Video, we focus on developing high quality, long-form and short-form content. For the long-form content in the first quarter, we have rolled out [indiscernible], both of which won acclaim from audiences. In April, we released a crime scene idle Roman love of Replica, the upgraded sequel to 2021 Mysterious Love. So the Love of Replica became a hit show again at the time of its release, actually last week and further boosted our audience base. For reality shows, we saw the successful release of On Her Way Home Specialization from the Spring Festival and the On Her Way Home series has gained widespread attention and generated in-depth discussion of various social issues, helping its rich and penetrate to larger audiences. In terms of short-form content, we continue to focus on the social science-related live streaming supported by our advanced live streaming broadcasting technology. With abundant and professional reserve of broadcasters across numerous verticals such as -- and a rich offering of high-quality content, Sohu Video continues to consolidate its reputation as a leading -- lead as a leading science and technology-based live broadcasting platform. On the monetization front, the overall market recovered moderately during the quarter. As advertising demand bounced back, we proactively explored various monetization opportunities in differentiated scenarios. For example, during the quarter, we successfully hosted the annual Sohu Fashion Awards, and our offline event, which has become a distinctive IP for Sohu and demonstrates our position as the mainstream media platform. The Sohu Fashion Awards together with the Charles physics class, my [indiscernible] physics and also the talks under the Starry Sky [ph] and the [indiscernible] the interview program generated significant attention and created various hot topics and discussions on our product metrics as well as across various social media platform. These unique campaigns leveraging by our dual platform of Sohu Video and Sohu News reinforced our strong brand influence and our good content and provided our advertising -- same time have provided our advertisers with ample market exposures. So next, turning to online game business. During the first quarter of '23, online game revenues were in line with the company's prior guidance. Within our PC games business, we launched some Chinese New Year holiday events and promotions for the regular TLBB PC. It continues to improve the functionality of TLBB vintage based on players' needs and also introduced a new cross-server PVP event that matches players randomly. In our mobile game businesses, we launched updates for Legacy TLBB Mobile to celebrate the Chinese New Year, introducing not only a series of holiday events but also optimization of [indiscernible] skills. In the second quarter of 2023, we will launch expansion packs and content updates for TLBB PC, Legacy TLBB Mobile and other games to keep players engaged. As technology in the game business, the industry keeps advancing and market demand becomes deeper and more diversified. We intend to stick with our top game strategy, allocating more resources to professional talent development as well as content and technology innovation in order to roll out more high-quality mobile games. In terms of the game pipeline, while maintaining our core competitiveness in MMO RPGs, we also produce games in various types, including car based RPGs, strategy, sports and idle game. I will now turn the call over to our CFO, Joanna, who will walk you through our financial results. Joanna?