Ken Siegel
Analyst · Above All Advisors. Please go ahead
Thanks Robert. Good afternoon. And thank all of you for joining us today. As you saw in the press release, we started 2022 where we left off in 2021 with another quarter of record product sales, which more than doubled from the same quarter last year. We have now had nine consecutive quarters of annual quarterly revenue growth, eight of those at 2x or greater since I took over as CEO. Importantly, the monthly sequential trends in the first quarter show continued acceleration of growth in our e-commerce business with sales in the month of March, up more than 80% compared to February. There are a number of reasons why we think this enhanced ramp is occurring, which I'll get into momentarily. But needless to say, we think it bodes well for a continuation of the recent sales growth trends. The other key development this month is the launch of our novel Elevate Bait System with ContraPest or what we're generally calling Elevate, which will begin shipping next week. We discussed during our March conference call the approval we had recently received from the EPA and are excited to announce today the formal commercial launch of the system. I believe the introduction of Elevate will be a defining moment where innovation enables us to accelerate our penetration into a number of key markets, particularly agriculture. I'll spend a few moments later in the call talking through our commercialization approach. As I believe Elevate has the capability to be a game changer for us in this market. So with those general highlights of strong sales acceleration and new product introductions, let's dive into a few more specifics. As I mentioned, sales for the quarter were up 122% compared to the year ago first quarter and up sequentially by 15%. This was a new quarterly product sales record for SenesTech. We continue to significantly ramp up our customer acquisition efforts led by our Operation Rat Race campaign, which has helped to drive a 438% increase in active customers during Q1 2022, compared to Q1 2021 and up 46% sequentially compared to the year end numbers. As we stated in the past, we are taking a very analytical approach to our marketing efforts to ensure we are driving down our customer acquisition costs and increasing the lifetime value of our customers. Considering we are still very early in the maturation cycle of this product launch. We expect to see some significant leverage to both of these data points in the future. We're also making continued improvements in our overall sales and marketing approach, including the pickup of some significant press coverage that has driven customers to our website. For instance, in March, we saw a nice spike in the state of Maine due to press coverage that we received there. The article in the Vanguard daily news titled rat birth control could combat annoying rodent infestations, highlighted the benefits of ContraPest. And we saw an increase in orders from the region. Similarly, we were featured in the San Francisco Chronicle two weeks ago and saw an immediate tick up in our e-commerce business in Northern California. And while the e-commerce pickups are encouraging, we believe they were also an early indicator of growing pull through demand. As end user customer awareness begins to drive purchases by PMPs and distributors. We're also expanding our digital marketing approach nationally compared to the regional approach we've taken thus far. Initial results are very encouraging. Generally when you increase the geographic scope and spend of the campaign, you see a decrease in engagement and a higher bounce rate. As you dial in your targeting to find your customers. Ours remain flat, and that's a strong sign that we have a broader customer base than we may have originally anticipated but also clearly indicated that our product is relevant to a wide segment of the pest control market and is not just attractive in areas that have restricted rod genocide use like California. And now with the launch of Elevate, we're adding industry-specific targeting to our digital footprint through trade publications, through associations and through targeted search. We're launching our first large scale exposure to food processing and storage as well as the broader agricultural space. And we're increasing our visibility with PMPs. Further in March, we went live with our Instagram shopping experience, customers can now learn and shop inside the social platform, keeping them captive at a time of interest versus relying on them to search for us on the web. Also, we recently added a popup on our contrapeststore.com to buy now, which is assisted in generating additional sales. Customers can now begin ordering ContraPest with a single click rather than scroll through multiple pages. To further enhance the customer experience, we'll be launching a new e-commerce site later this month, so called contrapeststore.com, but with a new look and feel to better match our successful campaign aesthetics. The team has done a great job on the e-commerce front. As we continue to hit new monthly goals for a number of customers, as well as number of subscriptions. March in particular was a record month for subscription revenue with minimal churn. And we believe this will increasingly become a more and more important part of the business going forward and a metric we are keeping a close eye on. From a market vertical standpoint, we continue to see strong adoption by zoos and sanctuaries, which accounted for about 18% of our first quarter sales. One very influential customer in this space, The Miami Zoo has credited the use of ContraPest enable them to finally gain control of their rat population around their aviary, resulting in the recent birth of chicks to birds that hadn't reproduced in over three years. To build off this momentum, on April 1, we launched a new contract program specifically designed to target the zoos and sanctuaries vertical and designed to help with the initial cost of a ContraPest deployment. As I've stated in the past, secondary exposure from poisons has become a growing concern in these types of environments or non-target animals or wildlife reside. I believe we are increasingly being recognized among influencers within this segment as ideal for addressing the concerns of rat infestation due to both ContraPest effectiveness and the lessened risk to non-target and predatory animals. As I touched on a moment ago, we're also starting to see PMP growth begin to accelerate. During the quarter PMPs accounted for about 16% of our sales. Our awareness campaigns are generating pull through demand from end user customers, as well as interest from PMPs who have challenging accounts and are looking for ContraPest as a solution. We have new customers taking our product to zoos, grain facilities, correctional facilities, animal rescue facilities and residential areas just to name a few. As pressure on the use of second-generation anticoagulants continues to grow, we're also seeing interest from PMPs looking for new solutions as their normal go-to products are being challenged. Elevate has also generated inquiries from PMPs battling roof rats, who are eager for a new tool in the fight. And we're anticipating expanding sales in the poultry and agricultural markets as the product begins to ship next week. As I mentioned in March, we're now seeing growing interest for major PMPs, including some of the largest players that were previously committed to their old solutions. And we're now working on product demonstrations with them in real world situations. We believe this will lead to adoption as the results are verified in the next few months. I touched on this a bit during the March call, but since they were first quarter events, I believe it bears repeating that on the government front, we've announced a number of key deployments in various locations. Clearly more and more cities, counties and government customers are recognizing the growing success of ContraPest through various media reports and our sales and marketing efforts. These positive deployments and the media coverage around them are having a bit of a clustering effect. For instance, following the recent successful deployments in Newton, Massachusetts and Hartford, Connecticut, we now have a growing number of governmental entities and communities in New England reaching out for additional information. The same is occurring around Columbus, Ohio, San Francisco, and elsewhere, where we're continuing to work hard to convert these inquiries into paying customers. Also during the first quarter where California-based sales were approximately 23% of our overall product sales, Los Angeles County specify the use of fertility control and one other request for proposal. Given California's move away from second-generation anticoagulants pursuant to the Ecosystem's Protection Act, we expect this trend will continue in future RFPs. And as I've stated in the past as the only EPA registered product available for fertility control in male and female rats, this puts ContraPest in an excellent position for further penetration of the government market. Before I turn the call over to Tom to review the financials in a bit more detail, let me just explain – let me just expand upon the Elevate system and how we're approaching the commercialization efforts for this new product. While our experience with agricultural applications demonstrates the efficacy and economic value of ContraPest, our customers have been requesting an additional baiting option to target rats where they often live specifically in rafters and other above ground locations. In response to this feedback, we developed Elevate. The novel suspended bait station we created is easily accessible by rats, but out of the way of people, pets, livestock, food stores, et cetera. And we're particularly excited about the use of the Elevate system to control roof rats. Given the frequent difficulty of deploying traditional rodenticides in the areas they inhabit. In preparation for the EPA submission for Elevate, we conducted extensive trials to prove the effectiveness of the system. This real world study information is critical as we've discussed in other market verticals and it should aid in providing potential customers the necessary data to make informed purchasing decisions and ultimately accelerate adoption of the Elevate system. It's important to note that Elevate with its suspended bait station is revolutionary within the pest control industry. There simply is no other effective product on the market like it expressly designed for above ground deployment for the control of roof rats. The industry is typically utilized traditional bait boxes to deliver pesticides and other products. And the design of the system is such that it permits easy drop in and replacement of new 8 ounce bottles of ContraPest, reducing both servicing time and cost. We filed for patent protection for the system in April in recognition of both its uniqueness and its effectiveness. As I stated on last quarter's call following the EPA’s approval, we needed individual state registrations. Elevate is now available in 48 states and the district of Columbia with the remaining states, Oregon and California requiring a little bit of additional time to review submissions. At the end of the day, we believe Elevate is the critical tool that allows for ContraPest’s potentially explosive growth in the agricultural segment. We will be shipping the product next week, and I look forward to providing updates on the progress for this product on our next call. So to summarize with growing market awareness and adoption for ContraPest, which is highlighted by record quarterly sales, coupled with the introduction of the Elevate system, we're off to a strong start in 2022. I believe ContraPest is the right product for pest control with significant growth potential based on its efficacy, environmental and regulatory requirements, as well as social trends. And while we look forward to continuation of the recent trends in the quarters to come, excuse me, we have in place the necessary elements to accelerate growth even more. And with that, let me turn it over to Tom for information on the financials.