Kenneth Siegel
Analyst · H.C. Wainwright. Please go ahead
2:48 Thanks, Robert. Good afternoon, and thank you all for joining us today. As you hopefully saw in the press release, we finished the year on a strong note with a continuation of the revenue growth trends we had throughout much of the year. Overall, total revenue for 2021 more than doubled compared to 2020, with product sales growth of 123%. Importantly and while I don't want to give specific guidance, we believe we can continue these trends in 2022 as well. As we sit here today, I believe we will once again see more than a doubling of revenue in the first quarter of 2022 compared to the first quarter of 2021. And Tom will have more to say about this later. 3:33 The growth we are achieving is being driven by accelerated penetration of ContraPest in both existing markets as well as an expansion into a number of new market verticals. Key to the growth we experienced in 2021 has been the deployment of a number of sales acceleration tactics designed to increase awareness and recognition of ContraPest, including enhanced marketing techniques, new advertising and public relations initiatives through the Operation Rat Race campaign, development of a new website and branding, the launch of an e-commerce site ContraPestStore.com, completion of compelling real-world long-term studies across target market segments and enhanced strategic partnerships and collaborations with influential distributors and pest management professionals. 4:25 And as a number of these initiatives came online at various points during the year, we expect to see their full effect in 2022. In addition to these sales acceleration tactics, we are also seeing tailwinds from favorable legislative changes, growing environmental sensitivity and an emerging preference for clean tech choices. As we've touched upon in the past, a key component of this has been California's legislation restricting the use of major second-generation anticoagulant rodenticides or SGARs. We're seeing continued adoption in California with sales to the state representing approximately 28% of our 2021 sales. In addition, we are seeing this tailwind effect in New England where publicity of government contracts has sparked a surge in e-commerce orders as well as in the Northwest. 5:21 Another key item I mentioned a moment ago has been our e-commerce solutions. Nearly a third of our 2021 revenue came from ContraPestStore.com, which was only launched in May of 2021. And while we've implemented certain package and promotion discounts to spur demand and thus impact our gross margins, we believe ultimately, this will drive longer-term purchase renewals as the benefits of ContraPest are recognized by customers. Already, we have seen fairly low churn in this segment, approximately 4% monthly churn in subscriptions, for example. Learning from this early success, we'll be rolling out an enhanced e-commerce site this coming month as well as additional incentives to drive subscription purchases. 6:12 As we highlighted in our last call, the launch of our multichannel sales and marketing blitz with the internal codename Operation Rat Race has begun late in the third quarter and has shown positive results. For those who haven't seen it, I encourage you to look up some of our materials on the campaign, which focuses on supporting safe rat sex 6:33 Leveraging this marketing campaign, we will continue to aggressively target key geographies such as California as well as key industries such as agribusiness where we're specifically targeting poultry production and owner-operators of grain storage facilities across the United States. 6:51 While targeting key geographies and industries is crucial, we're also leveraging the overall campaign to build confidence among the pest management community to make sure that the industry understands that we are a highly valuable solutions provider that can improve customer loyalty and their bottom line. But this is a results conference call, and I'm pleased with the continued growth and progress that we've made. 7:19 Since the end of the year, we have announced a number of key deployments and applications especially government where more and more cities, counties and government customers are recognizing the growing success of ContraPest through various media reports and our sales and marketing efforts. These positive deployments and the media coverage around them is having a bit of a clustering event. For instance, following the recent successful deployments in Newton, Massachusetts and Hartford, Connecticut, we now have a growing number of government entities and communities in New England reaching out for additional information. The same is occurring around Columbus, Ohio, San Francisco and elsewhere. And we're working hard to convert these inquiries to customers. 8:04 On the government side, also of importance is that Los Angeles County specified the use of fertility control in one of their recent requests for proposal. While it was about one RFP so far, it is quite a signal that rat control experts in government are beginning to see the value of fertility control in their integrated pest management programs and especially valuable as they move away from second-generation anticoagulants pursuant to the Ecosystems Protection Act. We expect this trend will continue in future RFPs. And as the only EPA-registered product available for fertility control in rats, this puts ContraPest in an excellent position for further penetration of the government market. 8:51 Beyond the government segment, we continue to penetrate the zoos and sanctuary segment. Most recently, we announced the deployment of ContraPest at Safari West Wildlife Preserve in Northern California. They house nearly 1,000 animals with a large array of birds, hoofed and small mammals and carnivores, many of which are in danger. Secondary exposure from poisons has become a growing concern in these types of environments where nontarget animals or wildlife reside. I believe we are increasingly being recognized among influencers within this segment as ideal for addressing the concerns of rat infestations due to both ContraPest's effectiveness and the lessened risk to nontarget and predatory animals. This is probably a good place to remind our investors that few customers want to have their rat issues become public. So every press release -- and so for every press release, there are many, many other wins that go on announced. 9:52 Transitioning to perhaps the most exciting news this call, a key market segment I mentioned a moment ago is agriculture. While our experience with agricultural applications demonstrates the efficacy and economic value of ContraPest, our customers have been requesting an additional baiting option to target rats where they often live, specifically in rafters and other aboveground locations. We're excited by last week's EPA approval of our all-new elevated bait system with ContraPest. The bait system is specifically designed to be easily deployed aboveground with multiple options for mounting in the rafters of barns, granaries, storage and manufacturing facilities, basically wherever rats are feeding, transiting or hiding. The novel suspended bait station we created is easily accessible by rats but out of the way of people, pets, livestock, food stores and other sensitive areas. The system is lightweight and designed to permit easy drop-in and replacement of our new 8-ounce bottles of ContraPest, which helps to reduce servicing time and cost. 11:05 We're particularly excited about the use of the elevated system to control roof rats given the frequent difficulty of deploying traditional rodenticides in the areas they inhabit. The new product design and use is currently undergoing state registrations and is expected to be ready to ship to customers by mid-April, at which time it will be available in most states. We believe that sales in the agriculture will be greatly enhanced and accelerated by having the elevated bait system with ContraPest as an option. This is an additional tool that our sales team believes is key to explosive growth in the agriculture segment. 11:45 Let me step aside for a moment from the current results to update you on a project that continues with our partner, a nonliquid or semi-solid formulation of ContraPest that we are developing with Liphatech, a leader in semi-solid baits. As we mentioned when we started this project, product development in the regulated world is controlled and precise and takes time. This is a completely new product from a regulatory standpoint. The fact that we have not commented on it publicly doesn't signify a lack of progress. On the contrary, we're making good progress in the area. We'll continue to provide updates as they're available but expect that any new product is still more than a year out, taking into account the realistic time line for product development to regulatory approval. 12:37 So over the past two years, we've been putting the structural base in place to become a commercial company. This has been no easy feat, and there have been bumps and turns along the way. That said, we believe the heavy lifting is now complete. Our sales and marketing reorganization is driving product awareness and lead generation. And we have a much better understanding of how to target customers and market segments, which should drive improved acquisition, market penetration and repeat sales. We've added resources in high-potential areas such as California and are adding even more in the coming weeks. We've obtained real-world data in target segments, highlighting both the efficacy and cost-effectiveness of ContraPest. 13:25 The EPA approval of Elevate is expected to further accelerate our penetration into one of our key end markets, agriculture. And something that is clearly critical, we are seeing enhanced interest from major PMPs to begin utilizing ContraPest as part of an integrated pest management program. ContraPest is the right product at the right time. Not only does it work, but it hits on a number of key environmental, regulatory and social trends that continue to gain traction. I thank all of you for your continued support of SenesTech. 14:04 And now let me turn it over to Tom to review the numbers.