Joseph Scalzo
Analyst · Deutsche Bank. Please proceed with your question
Thank you, Rachel. Good morning and thank you everyone for joining us. Today, I will recap our first quarter highlights and provide an update on our growth initiatives. Then Todd will discuss a summary of our first quarter financial results. After that, we’ll open the call to questions. We started off the fiscal year well and are pleased with our first quarter financial results. For the first quarter net sales grew 6.8% year-over-year with adjusted EBITDA up 6.6%. This growth underscores the strength and resilience of our core business and the powerful nutritious snacking macro tailwinds of convenience meal replacement and low-carb, low sugar, protein-rich nutrition. You may recall the nutritious snacking category is still relatively under penetrated in about 50% of US households, leaving what we believe is plenty of room for future of snack. We generated US point-of-sale growth of 5.5% as a result of continued growth in our core US nutritional snacking business and strategic marketing efforts to target a broader consumer audience. Importantly, as we expected, this POS growth represents an acceleration from our reported total fiscal year 2017 POS growth of 4.2%. I will talk in a moment about our strategic initiatives. However, I will note that based on our confidence in these initiatives, we stepped up our marketing investment during the quarter by 7% behind new advertising and investment in strong merchandising support and key retailers to synergistically support our new campaign. We believe Atkins represents a compelling growth opportunity as we expand our marketing to address a 4x consumer target. You may recall, since 2008, our core target has been problematic weight loss consumers. In 2016, we identified a large group of low-carb lifestyle consumers already buying our brand as a nutritious snack. We began targeting this group during 2016 and ‘17 resulting in strong total buyer growth during the past two years. Our strategic initiative reflects this opportunity and we remain intently focused on the execution against these initiatives including improved efficacy, education and activation of our core program users, targeting a new group of self-directed low-carbers who represent a 4x opportunity in terms of size when compared to our core program users, driving product innovation and portfolio expansion and pursuing white space opportunities. The centerpiece of our strategy for educating consumers is a new integrated ad campaign that targets programmatic as well as self-directed consumers with messaging designed to update and contemporize Atkins’ brand imaging. The spots are focused on the theme of today's Atkins and the simple idea that the positive effects of Atkins on your health can be enjoyed even if you are doing [ad]. During the first quarter, we ran copy and targeted at our core consumers featuring country western star Lauren Alaina and the positive effects Atkins has had on her. We also ran a lifestyle ad targeting self-directed low-carbers featuring our breakthrough hidden sugars in sight, reminding consumers that some seemingly healthy protein bars are actually loaded with hidden sugars that can negate the positive effects of protein. Importantly, we learned that even though each ad was targeting a specific group, each worked deeply well against both groups. We’re pleased with the copy. As we head into the balance of the year I’m incredibly excited to announce our new partnership with actor Rob Lowe. Rob is our new brand spokesperson having authentically lived in Atkins' low carb lifestyle for decades. Advertising featuring Rob started last week and builds on the successful campaign we began in September being around today’s Atkins. Rob is the epitome of the Atkins lifestyle consumer. He emphasizes desire for living a healthy life for family, health and wellness and how healthy living is possible by following the Atkins’s nutritional principals of eating delicious foods with optimal protein and fewer carbs and sugar. As a devotee of Atkins’s products with a self-proclaimed killer sweet tooth, Rob describes the Atkins portfolio of bars and shakes as a secret weapon free of any deprivation while also allowing him to indulge a lifelong taste for chocolate milk shakes. We have learned that the universal teams that ‘s eating right for health and a better quality of life while not sacrificing taste in its entirety, appeal to both programmatic and self-directed consumers. We also recently launched a new book targeting self-directed low-carbers entitled Eat Right, Not Less. This fully illustrated book is a guide to living a low carb, low sugar lifestyle and is packed with 100 delicious whole food recipes to achieve optimum health and looking better while doing so. Our website which in 2017 had 11 million new visitors, just received a complete overhaul and offers content for both programmatic as well as self-directed low-carbers including great information on hidden sugars. It also features a video from Rob Lowe where he shares his thoughts on living the Atkins lifestyle. Our third growth strategy focusses on product innovation and portfolio expansion. We continue to respond to consumer demand for cleaner labels which means fewer ingredients and ingredients recognizable to consumers while still the delivering the high case profile and fewer net carbs that Atkins consumers are accustomed to. Today seven of our 10 yield bars have been converted to clean labels and rolled out. We are also working on our snack bars and has converted to four of 11 thus far. Most importantly, we’re introducing new products in both our Atkins ready to drink shakes and bars. Our new shakes are focused on delivering against consumer needs and providing superior taste. Here you see our plus protein shakes which will be hitting the shelves soon at 30 grams of protein and seven grams of fiber giving consumers the protein and fiber they seek but still low in sugars and bad [ph] carbs. You may have also seen new lever fresh packaging graphics modernizing the Atkins logo, improving our taste appeal, shelf impact and product benefit communication. Here you see the before and after of our leading meal bar and our leading shake. Our fourth area of growth focus is expanding in white [ph] space opportunities. e-commerce has been showing a steady growth for us. First quarter, our gross sales in e-commerce increased 67% year-over-year, continuing the growth trajectory from fiscal year 2017. As many of you know, in 2017, we stepped up e-commerce investments including digital media to drive tight top of funnel traffic and new product development to customize offerings. For fiscal year 2017, e-commerce represented approximately 3% of Atkin's gross sales. Overtime, we believe our strategic initiatives to help grow this to the 10% range, this remains an exciting opportunity. These initiatives we discussed today are designed to accelerate growth, and we're pleased with our execution so far. With that as an overview, I'd like to turn the call over to Todd.