Joseph Scalzo
Analyst · Goldman Sachs. Please proceed with your question
Thank you, Rachel. Good morning and thank you for joining us. This morning, I am going to recap some highlights of our fiscal year, provide a brief overview of the Company, and an update on our growth initiatives. And then turn it over to Todd for a summary of our financial results. After that, we’ll open the call to question. Fiscal 2017 was an eventful and productive year for Simply Good Foods. We delivered strong financial results as a result of the implementation of our new growth strategy. Targeting a broader consumer audience and introducing new and reformulated products led to our ninth straight year of POS growth in the U.S. And finally, we became a publicly traded company, strengthening our balance sheet, and positioning the company for long-term profitable growth. For the full-year, pro forma combined net sales grew by 7.4% year-over-year with adjusted EBITDA up 12.9%. These results were generally in line with our expectation. It was our ninth consecutive year of positive POS growth in our core U.S. nutritional snacking business. Total year POS growth in the U.S. was up 4.2%. Importantly, as we entered fiscal year 2018, our growth is accelerated to 4.8% for the eight-week period ending October 22. This growth primarily reflects improvement in velocity and it underscores the strength and resilience of our core business and the fact that we are writing some pretty powerful macro tailwinds. And by the way, the nutritional snacking category is still relatively under penetrated at about 50% of U.S. households leaving plenty of upside. For those of you who are new to our story, let me provide a brief overview of our Company, so you will have some context as to where we have been relative to where we are going. The Simply Good Foods Company is an asset-light business model that generates strong free cash flow with low working capital requirements. The Company was formed by the July 2017 merger of Atkins Nutritionals with Conyers Park Acquisition Corp., a stack founded by Jim Kilts and Dave West. Our flagship Atkins brand is a leader in the nutritional snacking space that commands a substantial portion of the retail shelf primarily in the health and beauty section. But we're in important profit center for most of America's leading food retailers. The brand is comprised of premium priced products with increasingly cleaner labels and high quality ingredients. We have roughly 60 SKUs that include bars, ready-to-drink shakes, and other snacks. Atkins enjoyed 85% aided brand awareness and a very high level of consumer loyalty. The Atkins brand is at the confluence of consumer mega trends around health and wellness, higher protein consumption, lower consumption of carbs and sugars, nutritious snacking, convenience and on-the-go meal replacement. As consumers continue to move away from three meals a day, snacking has been outpacing overall package foods growth and healthy snacking our sweet spot is growing at even faster rate. In addition the brand dovetails with the growing consensus that lower carb and sugar consumption can help arrest the spiraling obesity and diabetes rates in the United States. The second brand in our portfolio SimplyProtein was a bolt-on acquisition we made last December that figures predominately into our growth strategy. We're really excited about SimplyProtein and think it's a nice compliment to our portfolio. As we told you on our first earnings call last quarter, we're pursuing it four pronged organic growth strategy that includes; number one, improved efficacy, education and activation of our core program users; number two, targeting a new group of self-directed low-carbers, who represent a 4x opportunity; number three, driving product innovation and portfolio expansion; and number four, pursuing white space opportunities. You may recall that in 2015 when our new buyer rates started to stagnate at a time when we were only targeting program consumers, we initiated a research project that provided insights that quadrupled our target consumer base. So beginning in 2016, in addition to targeting the 8 million weight conscious program consumers who are open to a low-carb approach, we began targeting another 31 million self-directed consumers, who are open to low-carb eating. As a result in 2016, our total buyer base grew 15% with another 7% increase in 2017. The centerpiece of our strategy for educating consumers is a new integrated advertising campaign that targets programmatic as well as self-directed consumers with messaging designed to update and modernize Atkins brand imagery around the themes of today's Atkins and the Atkins effect. For programmatic consumers the effect is reaching a sustainable way with the simple delicious Atkins program. And we use rising country music star Lauren Alaina to share her story. For self-directed consumers, the effect is the health benefits of Atkins without following the program. You don't have to be doing Atkins to get the benefits of Atkins. And although these two executions are targeting separate audiences, the result has been synergistic. We have learned that both executions are equally effective with each audience. The new also incorporate our hidden sugars team. The idea that hidden sugars at enemy of protein will undo the good you might think you're doing by eating something as seemingly healthy as a leading protein bar. And of course both at approaches highlight our core principles of low-carb, low sugar and high protein. Our third growth strategy focuses on product innovation and portfolio expansion. We are responding to consumer demand for cleaner labels, which means fewer ingredients and ingredients recognizable to consumers, while still delivering the high taste profile and fewer cars that Atkins consumers are accustomed to. Here you see an example with our chocolate peanut butter bar, where we've reduced the number of ingredients by 44, taking it down to just 18 ingredients from the previous 62. That's a big change that we think consumers will respond to. To-date seven over 10 meal bars have been converted to clean labels and rolled out. We're also working on our snack bars and have converted four of 11 thus far. Our fourth area of focus is expanding in the white space opportunities. E-commerce has been showing steady growth for us. In fiscal 2017, our gross sales at e-commerce increased 50% year-over-year. In 2017, we stepped up investments in this area including digital media to drive top of funnel traffic and new product development to customize our offerings. At present, e-commerce represents only about 3% of our revenue, but we think we can grow it into the 10% range over time, so again, a lot of runway here. Additionally, we are excited about our December 2016 acquisition of SimplyProtein. The business is growing nicely in candidate and we are contemplating a future broad-based U.S. launch. On that note, I'd like to formally introduce Todd Cunfer, our Chief Financial Officer. Todd joined the Company as VP of Finance in July of this year, following a 20-year career with The Hershey Company, where he served in a succession of Senior Finance roles and built a track record for successfully managing and growing his businesses. In August, Todd was promoted to CFO. And with that, I will turn the call over to Todd.