Earnings Labs

The Scotts Miracle-Gro Company (SMG)

Q3 2016 Earnings Call· Sat, Aug 6, 2016

$65.71

-3.06%

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Transcript

Operator

Operator

Good day and welcome to the 2016 third quarter earnings conference call. Today's conference is being recorded. At this time, I would like to turn the conference over to Jim King. Please go ahead, sir.

Jim King

Management

Thanks, Audra. Good morning, everyone and welcome to The Scotts Miracle-Gro third-quarter conference call. With me this morning is our Chairman and CEO, Jim Hagedorn; our CFO, Randy Coleman and also joining us for the Q&A session is Mike Lukemire, our President and Chief Operating Officer. In a moment, Jim and Randy will share some prepared remarks. Afterwards, we will open the call for your questions. In the interest of time, we ask that you keep to one question and to one follow-up. I have already scheduled time with many of you later today to follow up and fill in any gaps and anyone else who wants to set up some time can call me directly at 937-578-5622. Before we begin, let me tend to a bit of housekeeping. Randy and I will be presenting on September 13 at the CL King conference in New York. We will also be conducting one-on-one meetings at that event for those who register. And for your planning purposes, we will not be holding an investor day event this year in December rather, we will be likely to sponsor a more low-key event in February in Florida, as we have in the past that will include briefer management presentations, as well as visits to lawn and garden centers. So with that, let's move on with today's call. As always, we expect to make forward-looking statements, so I want to caution everyone that our actual results could differ materially from what we say today. Investors should familiarize themselves with the full range of risk factors that can impact our results and those are filed with our Form 10-K with the SEC. I want to remind everybody, as Audra said, that today's call is being recorded. An archived version of the call will be available on our website as well. So with that, let's get things started and I will turn things over to Jim Hagedorn.

Jim Hagedorn

Management

Thanks, Jim. Good morning, everyone. As you can see from our press release, we have got quite a bit of news to share and discuss. Our performance in the quarter was solid, as we have been successfully navigating an unpredictable season that has had its fair shares of highs and lows. In addition to navigating the season, we have also been extremely busy implementing our long-term plan, which we are calling Project Focus. Since our last conference call, we have completed or signed definitive agreements for two more acquisitions. We have continued to successfully integrate the transactions we've made in the past and we have begun to pivot toward more shareholder-friendly activities like increasing our dividend and our share repurchase authorization. As it relates to this year, we are making some revisions to our guidance. We are likely to wind up on the high end of our gross margin guidance, which will help us make up for lower-than-expected sales. And adjusted EPS, while likely in the lower half of our original guidance, is actually a pretty good result, given higher-than-expected dilution from the Scotts LawnService transaction and the impact of weather in the peak weeks of the year. The other metric that I'm really pleased with is our operating margin. Randy will spend more time on this in a few minutes, but I wanted to add my own comments. The reason we call our plan Project Focus is because of focus we're putting on our North American business, which has an operating margin of roughly 20%. While we believe our European business is the best in the industry, we also know that it is significantly dilutive to our operating margin and that we are probably not the best long-term owner for this business. Scotts LawnService had a high growth rate…

Randy Coleman

Management

Thank you, Jim, and good morning. I’m going to spend my time this morning focusing on three areas. First, I am going to spend a fair amount of time walking through the third quarter and year-to-date P&L. We told you earlier in the year that the P&L would be complicated this year, due to the Scotts LawnService deal, our revised Roundup agreement, new acquisitions, and also new reporting segments. I want to make sure we are as clear as possible so that you can begin refining your models for next year and beyond. Second, as I’m walking through the numbers I want to give you a more detailed look at how we see the full year coming together. And third, I will address some potential questions related to 2017. We are not providing any specific guidance for next year at this time, but I will address some of the major themes. This includes an overview of the commodity environment, as well as some initial thoughts about returning cash to shareholders, as we now have the capacity to repurchase up to $900 million of our own stock. Let’s start by looking at the quarter, and I want to begin by reminding everyone about the impact of the shift in our fiscal calendar. Recall that our accounting convention is based on a 4, 4, 5 calendar. In other words, the first and second month of each quarter have four weeks and the third month has five weeks. This convention results in a six-day shift in our calendar every six years. So in years like 2016, there are six more days in Q1 and six fewer days in Q4. Q2 and Q3 both start and end six days later than a year ago. Given the seasonal nature of our business, that shift was…

Operator

Operator

[Operator Instructions] And we will go first to Jon Andersen at William Blair.

Jon Andersen

Analyst

Good morning, everybody. I wanted to just ask about a couple of the businesses which have been a little softer this season, both Ortho, which you mentioned down mid-single digit and then fertilizer, just in general. Can you talk about any of the season-specific dynamics that you think has led to that performance and maybe plans or expectations for both of those businesses as you look ahead to 2017? Thanks.

Mike Lukemire

Analyst

Jon, this is Mike Lukemire. So on fertilizer, it is a series of micro seasons, so I would say the good news is our new Plus 2 product is up, but our early season with the Halts business was down and then we had some problems in Texas on Bonus S. But we started down minus 8; we are minus 4. I think what we have learned this year is with the micro seasons, also the call to action in being earlier and also looking at our product assortment where we are going to try to extend those seasons, so I am actually bullish on lawns. On Ortho, we went out aggressive last year with pricing. We had some competitive pressures on the AccuShot that was expanded by Spec. However, we are reconfiguring the Ortho brand. We bought Roundup, and we're going to be introducing some new Roundup products next year and reconfiguring how Ortho plays with the combination of Roundup and RAID and the Off product. And so, I think what you're going to see with Ortho is we really have a good strategy, but it has really been a transition year for us.

Jon Andersen

Analyst

Okay, thanks. The follow-up, on Hawthorne with the completion of the two deals that you have announced, it looks like that is a business now that you have got at about 10% of your overall consumer sales. Should we be thinking about Hawthorne going forward as a double-digit grower and, as a result, a mechanism to accelerate the underlying organic growth of the entire company?

Jim Hagedorn

Management

The answer, that could be a simple yes. Maybe that’s the easiest way to say it is yes. What I would like to do is just go back a little bit on the lawns and pesticide. As we prepped for this meeting, one of the things I told Mike is there is sure to be questions on lawns and Ortho, so have your stuff together on that one. I have asked the operating team to get back to me where, if you look at just total pounds we have shipped over the last decade per year, it is down, and I was hopeful that we would have a great weather year this year. That seemed to start well and then not go as well. And the lawns business is the most impacted because it is a pretty short discrete window that happens in the April/early May, and it is pretty much across the entire country because the southern dormant grasses are coming out right when the northern dandelion rush is happening, so it is, if you lose that part of the season, it is very impactful on a pretty high margin part of our business. And so, I want to say it was just another one of those expletive weather years. On the other hand, I think it would be wrong to say should we be looking to see if there is a trend. And I think that the business and the operator community is eyes wide open on this issue, and we are really carefully evaluating it because we have a pretty outsized spend on the marketing side on our lawns business, and I just think we want to fully understand the embracing our reality of that business. So I appreciate Mike’s optimism. I just want to make sure that Randy and I on the corporate side can look at it and say, yes, fair enough, that the investment is related to what we think the opportunity is in the brand.

Jon Andersen

Analyst

Jim, I appreciate that comment and that’s what I was getting at, and just to follow up on that. Are you seeing any, how are your big retail customers, the home centers, thinking about that category, thinking about space allocation to lawn in light of what the trend has been over the past several years, putting weather aside?

Jim Hagedorn

Management

I think they think it’s important. It was in my script, which was mass, and so it is a relatively complicated story that we don't spend a lot of time on like these calls really going through, but I do think that what you saw this year was, for those of us who live in the Northeast, just April and early May sucked. Texas just had huge amounts of rain and then the drought really didn’t start to get better in California until the second half of the season. So I would argue that if you screw with California, Texas, and the Northeast, you can’t have a good year in lawns. I also think that if you look at the retail situation, I think the challenges in mass also had an outsized impact on it, so it is a slightly more complicated story that you can just touch at without really peeling back the onion, which we have done and are doing. But I think we have action plans for all those things. But I would say largely if you say that most of our business is DIY and hardware, I think those businesses continue to be fully committed to the lawn fertilizer business.

Mike Lukemire

Analyst

I haven't seen any change in space, Jon. I think investment and call to action is really important in lawns and we saw some decrease in that at the retailers and the plan for 2017 is to re-up that.

Randy Coleman

Management

Jon, this is Randy. The other comment I would make is if you look across our largest retailers, the ones that supported lawn fertilizers the most this year had the best years.

Jim Hagedorn

Management

This is something, as we were building these scripts up, we spent a lot of time saying that people who were on the program, who drank the Scotts Kool-Aid, if you want to call it that, had by far the best result and I think that's a message that Mike is going to be taking on the road next week as he meets a lot of our largest retailers including retailers on the mass side. On the pest side, I just wanted to add to what Mike said, which is the new Roundup deal that was my and Randy's deal I think is a big opportunity for Mike. So Mike's going to have new Roundup products that were really allowed to happen as a result of the new Roundup deal that we did. And so if you basically say between our Roundup business and new products that Mike is bringing out in this coming fiscal year, reorientation as a much more competitive brand on the Ortho side, plus our SCJ partnership with Off and RAID, and I mean this with massive respect, but the opportunity that Zika presents in the United States, I think we feel really good about the portfolio of brands we have on pest and that there is a really good plan coming up for next year. So I guess I'd have to say it was a good question, since we spent a lot of time on it.

Jon Andersen

Analyst

Thanks for all the color. Appreciate it. I will pass it on.

Operator

Operator

We will go next to Olivia Tong at Bank of America Merrill Lynch.

Olivia Tong

Analyst

Great. Thank you. First, can you talk about the comps as you close out the rest of the year in your main businesses? And then, really what I want to boil down to is Hawthorne. What level of investments do you think you need in the businesses that are already acquired? I've been trying to understand the comments around your ability to consolidate the area and we saw in some of the press and then also, obviously, your desire to return cash?

Randy Coleman

Management

Olivia, this is Randy. So I will start on the question related to comps for the rest of the year. So last year, August was up low single digits and September was about flat, so it looks like pretty reasonable comps going forward for the next two months. And then, regarding Hawthorne, you know, I'd…

Jim Hagedorn

Management

Well, I would also add that in regard to relatively easy comps for the remainder of the fiscal year is that inventory levels are quite a bit lower than they were this time last year, so I think that there is no headwinds on that. If anything, there is a tailwind on the inventory at retail side. So, I think easy comps and lower inventory numbers in the trade than there was this time last year.

Randy Coleman

Management

And then related to Hawthorne, so to answer your question about investments, I think about it two ways. So as far as significant outlays of capital, we're done for the most part when it comes to Hawthorne. There still may be some smaller tuck-ins that will make sense, but as far as significant uses of cash, we are done after the Botanicare deal. As far as investments within the businesses we have purchased, part of the reason the operating margins are so attractive is there is not historically a lot of investment below gross margin. So going forward, we are going to look at R&D, look at marketing. We may be more aggressive than what these companies have done in the past, but they’re growing at such a significant rate right now that a lot of this is just trying to keep up with the demand that we are seeing in the marketplace. So right now in the short-term, there is not a huge need to continue to drive consumer activity that way.

Jim Hagedorn

Management

I mean, I would say, Olivia, relatively small sort of capital required for the consolidation and integration. I signed a par, I think last week or the week before, which is an appropriation request for SAP at GH, and I think that these are probably the biggest single numbers is going to be integrating our systems into Hawthorne’s and their acquired companies so that we are all operating on the same system. It is probably the biggest single thing we do is probably integrating SAP in the various companies over time.

Olivia Tong

Analyst

Got it, that’s helpful. So as we think about it, you are doing this one wave of consolidation, need some time to integrate it, bring it on board, so the capital requirements will be relatively low. But my sense is that there is still a significant amount of consolidation and that you're interested in doing that within this category. So, does it return to be coming back into the spotlight at some point in the future? And how does that impact your ability to return cash to shareholders? And then, just generally speaking multiple speakers, how is the M&A environment in the core DIY lawn and garden business?

Jim Hagedorn

Management

I think we should be super-clear on this that, remember, what we are consolidating is hydroponics supply, okay? There may be opportunities for other people in that space to consolidate other areas. That is not of particular interest to us at the moment. Our interest is the hydroponics supply space. And I think that what you see is if you look at that and say nutrients, growing media, pesticides, hydroponic systems, lighting, that we will have, if you were to look at a pie chart of where a lot of the dollars are and a lot of the margin is, I think we will have the leading position in the spaces that we’ve found interesting. And at that point, other than I think what we have been calling small tuck-ins, and we tried to quantify that this morning as we were talking about it, which is plus or minus about $50 million, which would be for Mike’s business including Hawthorne, so not exclusively for Hawthorne, that that's it, okay? And the only other major M&A transaction we have would be the disposition of our European business. So that’s it. And that’s what we are, at that point, we are done with the reconfiguration, and then beyond that virtually 100% of our free cash and our capacity will be used for shareholder-friendly actions.

Randy Coleman

Management

Olivia, just to clarify on your question about P&L investments in Hawthorne, we would actually expect synergies going forward, so P&L improvement, not investments required to combine the businesses. So, certainly there will be some required investments to consolidate the three businesses, but there should be big significant synergies as a result of doing that work.

Olivia Tong

Analyst

Great, thank you very much. Appreciate it.

Operator

Operator

And we’ll go next William Reuter, Bank of America.

Unidentified Participant

Analyst

This is actually [indiscernible] on for Bill today. Thanks for taking our questions. So, could you give us an update on your outlook for commodities for the remainder of the year, and can you quantify the benefit you expect to achieve from lower commodities?

Randy Coleman

Management

Sure, this is Randy again. On commodities for the balance of the year, it is really a pretty small story, so we're about 95% purchased on our significant commodities that we track and that we talk about externally. So, essentially a done story for 2016.For 2017, we expect commodities to be a tailwind again perhaps not to the same level we saw in 2016, but we are expecting a double-digit number again for next year. So, again, more good news to come.

Unidentified Analyst

Analyst

Great. And then, you talked about mass retail being very weak and you are heavily focused on mass right now. Can you provide more details as to what drove that weakness and your plans you are focusing on to improve this going forward?

Jim Hagedorn

Management

Okay, just in order to save myself from phone calls right after this from the retailers, I'm not sure I said very weak, okay? But I think that it was the poorest performance of our major retail partner categories was mass. Mike, do you want to pick up the other part of the question?

Mike Lukemire

Analyst

Yes, I think there was a change in philosophy around call to action. I think we have really good programs and we thought those programs would carry through and so we're going to be working on reinstituting some of those call-to-action activities at mass. That is really the [indiscernible].

Jim Hagedorn

Management

What do you mean by call to action?

Mike Lukemire

Analyst

Like running tab support and those type of things, some early spring activities that we didn't repeat from the previous year. Those are the type of things that bring people in the store and there was a movement just to be at everyday low price, and we had really great programs. We were confident we would, actually, we thought we would do better there and it just didn't work. So, we're adjusting and we're going to be making some adjustments next year and we are working with them and that is a focus for us.

Unidentified Participant

Analyst

Great. And then, lastly for me, you mentioned that the timing of the $15 million in cost savings from the SLS-TruGreen joint venture will now be delayed. Can you just lay out the new timing of when you expect to achieve those savings?

Randy Coleman

Management

Sure. The total cost savings is $50 million, just so to be clear, not $15 million, but that $50 million will be almost completely complete by the end of calendar 2017. So, a little bit of slippage this year just because of the timing of the deal that closed six to eight weeks later than we expected. And on a calendar-year basis, we are really not seeing any slippage, but some of it that we would have expected earlier in the year will fall into October, November, December. But by the end of calendar 2017 the $50 million is still a really good number. I can tell you Mike Lukemire and I are on the Board of TruGreen. We had our second Board meeting last week and we are really encouraged by the progress the team is making. Integration is on track. Given the timing of the close, the team is working hard to bring things together and I couldn't be any more satisfied with the progress so far.

Unidentified Analyst

Analyst

Great. I will pass it along. Thanks.

Operator

Operator

We will take our next question from Joe Altobello at Raymond James.

Joe Altobello

Analyst

Hey guys good morning. Jim, you mentioned Europe earlier. Obviously, you had a deal in place or thought you did and that fell through. So could you help us understand what's going on there? Is there anything that's going on in terms of timing of reconfiguring that business?

Jim Hagedorn

Management

First, the business continues to perform well, okay? And so, I think what do we know coming out of the process we were part of is that we have got the best business in town and that business is performing pretty well. In fact, I think Phil was outspoken when we were preparing that it has outperformed the North American business. So, the business continues to get better. That said, it is still dilutive to our margin, and I think we would argue that we got lots of opportunities to take advantage of, including investing in our own company, which is more North American centric. So, I think that the answer is the business continues to perform better than it has been and probably historically good. That said, is there action and are we evaluating our choices here? The answer is yes. And I think we’re pretty comfortable about that. I don’t know, Randy, it is really Randy’s project. You want to talk about it at all?

Randy Coleman

Management

No, Jim is right on. We are exploring a lot of ideas with potential partners and making progress, and I think at some point we will have something to announce. Nothing imminent at this point, but we are focused on it.

Joe Altobello

Analyst

Okay. There has been some chatter about some changes in the regulatory environment in Europe. Does that complicate your plans?

Jim Hagedorn

Management

Look, the business in Europe for everyone is very pesticidal, okay? And, so, if you look at where the margin is for us, Syngenta, everybody who has got consumer businesses, I mean, sort of the old Syngenta, Compo, pesticides matter, okay? And if you are seeing more activity on, Canadian-like activity on green actives, you could either say it is a big issue, and I think Mike and I have talked about this before, or you could say it is a big opportunity. And I think it has turned into a big opportunity for us in Canada, but you got to start by saying, yo, I was going to use some bad language, you MF, embrace your reality and stop hoping you can change the green motion and some of these regulatory environments, like Europe or Canada, and start saying we need to have unique and interesting actives. A lot of the actives today are pretty much commodities, okay? The ability to have actives that work in these environments tends to offer the people who do it a much more unique and proprietary opportunity to exploit margin, and Mike and I think his R&D community have made a tremendous amount of progress in identifying actives that we could use that give consumers a reasonable response. The Roundup deal that we did was a very significant contributor toward that sort of opportunity. In the past, you’d have, look, first of all, I believe glyphosate is a superb and safe active, okay? I don’t really understand the criticisms of it when there has been repeated evaluations of the active by both the German and Canadian government that have said it is a clean active. And I think if you look and say relative to the arsenic-based herbicides that existed in the world of agriculture prior to it, a very good and low-impact active ingredient glyphosate continues to be. But it doesn't change the fact that there is pressure within Europe on glyphosate, unfortunately. But that said, part of our new agreement that Randy and I worked out with our partners in St. Louis was not just making it a safer agreement for us, but also giving us the opportunities to substitute actives beyond, besides glyphosate and use the Roundup mark. And we are very deep in that process and I think, so I think that we are in a really good spot, to be honest. I think that we have got alternative actives. The agreement with Roundup made it very simple to substitute natural actives, which we have, for those products and Mike's work with some of our big ag suppliers on natural or low-impact actives I think look really good for the future. So, Randy?

Randy Coleman

Management

Yes, the only thing I would add, Joe, is it is an obvious question that comes up in conversation, so we are obviously transparent from the very start on this. But we have been investing a couple million dollars in R&D and regulatory in Europe over the last couple years just to prepare for the inevitable, so we feel like we have been proactive. We are ahead of the curve and even though there is some bans that are coming in I will call it, 2019, 2020 what we have actually seen is a lot of those transitions we are making at retail today. So by the time we get to the point where there is an official ban, we will have already gone through these transitions and substitutions. So, we feel like we are being proactive and we are ahead of the game and we haven't received a whole lot of pushback on that from exploratory discussions that we have had because I think it is a sincere point of view.

Joe Altobello

Analyst

Great, that's very helpful. Just one quick one for me. The $900 million in incremental share repo, it is a pretty big number. It is about 20% of your market cap. What is the timing on that? Is that the next three years or so you expect to do that?

Randy Coleman

Management

I think that's a fair timeline. Next year, we are targeting around $300 million and as we continue to grow and generate more cash and continue to maintain leverage around 3.5 times, it will provide 2018, 2019 similar numbers, if not larger.

Jim Hagedorn

Management

But you know, Joe, we talked about this in regards to long-term comp plans, which we have a meeting, I go right into a comp and org meeting, because we are at a Board meeting right now, right out of this meeting. This Project Focus plan for us is the longest, I think it is the most clear and obvious strategic plan we have ever had. I think our Board agrees with that and I think a lot of our big investors do as well. But it is beyond a five-year plan. So I think if you say this $900 million, it is part of what we are trying to drive with this incentive is that once we close the M&A book and let's just make the assumption that includes Europe, now we are totally focused on the shareholder-friendly side of this. And I think we have been pretty clear that, all things being equal, we would like to see a very significant reduction in our share count, without getting to the point where we deal with more independence issues and stuff like that. And I think that's pretty clear that we don't drive the Hagedorns over 50%, which is a residual and alive part of the merger agreement that would force Hagedorns to make an offer to buy the whole Company, which I don't think we are looking to push toward that and I think everybody is happy about that, the family and the Board. So we're looking at a pretty significant reduction, but not so far that it would drive that, and to do that within the leverage and cash flow, which are the two limits that would drive that, limits that we have. It is probably something less than 10 years and probably something more than five years. So the $900 million really is an authority to get it on, but we are not looking to stop there. We are looking to continue, and s o what we are trying to do is align our long-term plan where somebody would say, well, how exciting is it really being at Scotts if what you’re doing is a beck at trying to run your business like a private-equity player would run it? Part of it is I have got some gray-haired people around the table with me here, and they either are or would be over the period of the plan retirement eligible, and so part of our long-term plan is to keep them engaged, make it exciting, and get people to the finish line. But the finish line is beyond the scope of what we generally have been talking about, which we tend to talk in three-year terms. So this will be a multiple of that, and this authorization from the Board for $900 million really is just the beginning of that process.

Joe Altobello

Analyst

Great. Thank you, guys.

Operator

Operator

And they next is Jeff Zekauskas at JPMorgan.

Jeff Zekauskas

Analyst

I think some of the pricing you got in your products this year had to do with raw material cost inflation that happened a few years ago, and obviously raw materials have come down this year and they will come down next year. As a base case, do you expect your product prices to fall in 2017 in the U.S. or do you think it will be 2018 before you feel the price pressure?

Jim Hagedorn

Management

Listen, our belief is that we need to be picking up about 0.5 points of gross margin accretion performance year, and we think that’s reasonable. And that’s across the entire, it is not by product, but it would be across the entire matrix of products that we sell. I do think that we are seeing more, I am not, so the idea of prices going down with us, definitely not, okay? So I can answer that one easily, and I’m sure Mike will pick up the pieces here and help with that, but definitely do not see our taking our prices down. I think we see a little more pressure and pushback at the retailer level, which is, we haven’t seen in a while, which is more consumer oriented. And that, I think that’s fine, and so that’s not, I wouldn’t take that as a negative. I would view that as retailers up until, call it, maybe this year or last year have been, whatever you guys want to do is okay. They are now pushing back a little bit, and I view this as this is what you’re seeing with Wal-Mart and Craig Menear at Depot. And I view that as not challenging or negative at all, except to say they are more outspoken, I think, about distribution costs and how to share opportunities that we can jointly find. But that does not mean we don’t see pricing for next year, we do. But I do think that there is some tension in the discussion and I think that's generally healthy. And so, I am not concerned about our goal of 50 basis points of accretion. I see that as important to us, but it is the jet fuel it takes to invest in our business and I think our retailers need to understand that healthy margins within our business allow us to invest in our business and grow these categories. And I think without growth, it is a whole expletive, expletive place to be and I'm not okay with that, okay? So I do think we need, we are the leaders in this business and we can't just say we are happy with flat. We are not. I think we had the discussion earlier on lawns and we are looking very hard at saying what truly is happening in our lawns business? We also talked about the pesticide business, which I feel really good that Mike has got a plan on. So, I don't think gross margins are a bad story. While I think we are seeing some tailwinds, we're still taking pricing. It is just smaller than we were back in the day when we were taking 3%, 4% per year, but we still intend to take pricing this, this coming year, in 2017. Everybody wants to talk on this one.

Randy Coleman

Management

This is Randy again. So just for a little context, in my 17 years here I can only recall one instance where we reduced pricing on a branded product and it wasn't tied to commodities; it was due to a competitive situation a couple years ago, which we have talked about at length. So, that's really not the dynamic that we see in our category. And the other thing is our pricing capability's improved a lot over recent years, so in years past where we may have taken a peanut butter price increase on invoice sales, now it is much more targeted. It is done in a way that both the retailer and we can win and it doesn't price the consumer out of a particular place. And the other thing I would add is pricing can take various forms, so there's ways to enhance margin without having to just take a price increase on a product. There is resizing and different ways to get to the same answer and we are thinking through all those types of approaches.

Jim Hagedorn

Management

Trade, promotion, so all those got to be effective, and the reinvestment is to go back to drive category growth. As the category leader, we need to drive growth, so a lot of this is repurposed to drive more growth.

Jeff Zekauskas

Analyst

Okay and for my follow-up, you have bought Gavita. In rough terms, how do the sales split between Europe and the U.S.? And my impression is these are relatively expensive grow lights or that is the main thing that they do. Is there a negative price dynamic or a positive price dynamic or do you worry about prices for these lights over time?

Jim Hagedorn

Management

It is probably say, I worry about everything. Right now, I would say they can't make things fast enough, okay? And they don't sell themselves. First, I think I have said this a bunch of times, which the people we have met in the businesses we've purchased or bought large shares of, these are not the dregs. These are the top-of-the-line business leaders in this space is the companies we have been investing in. And the Gavita team, and I want to call them out specifically, these are extremely professional operators, okay? And so to the first part, I think 80%-plus of their business is U.S.-based, okay? They make no bones that they operate at the high end of the market and that their lights are better. So I don't think they operate that. We are looking at that and saying, who is the competitors? This is part of what we can add is let’s look at the entire category, and do we need to play just in the premium space or are there opportunities to play in the mid-tier prices as well? I am not sure we have any desire to participate at the commodity and opening price-point side, which I think generally are reserved for our distributors. They are selling appliances, I will call them that for the moment, in that space. But I think on the mid-tier, there are opportunities that we are looking at, and when we talk about within Hawthorne, some of the money that Mike has before the M&A book closes this year is focused on Hawthorne, and we are looking at opportunities on that mid-tier lighting side. But I think probably we would want to participate in mid-tier and high end.

Jeff Zekauskas

Analyst

Okay, thank you so much.

Operator

Operator

We’ll move next to Eric Bosshard of Cleveland Research Company.

Eric Bosshard

Analyst

A couple things. First of all, I wasn’t totally clear within the guide on the U.S. growth, the up 2% that I think you reported through June, and then you talked about August and September. Can you give us a sense of what that up 2% you are expecting by the end of the year, and within that what happened in July?

Randy Coleman

Management

Sure, Eric, this is Randy. The 2% year to date we are expecting to be closer to flat by the end of the year. The primary reason is the timing of how our calendar works, so we’re going to lose about 1 point of growth or more than that, actually, for the whole company over the fourth quarter, and the rest of that is just trying to end the season in a good place, so make sure that we have plenty of inventory in the stores to match POS, but we don’t want to do anything dramatic and make sure we’re in good shape going into next year as well.

Eric Bosshard

Analyst

And then July, any insight? I know the month is over now. Any insight on July?

Randy Coleman

Management

Yes, June is about twice the size of July and June was up 13%. July was about flat, so when you average it out, the summer has done well. Sometimes you say the spring moves into June. Halfway through June, you’re talking summer. But we are pleased with the outlook over the next two months and we think we’re going to finish the year strongly.

Eric Bosshard

Analyst

And then…

Jim Hagedorn

Management

And when he says about flat, it is not negative about flat. It is positive about flat, so maybe we are arguing over nothing, but we’re not trying to hide something here.

Randy Coleman

Management

Exactly.

Eric Bosshard

Analyst

Okay. And then, secondly, I think 40% of the business is fertilizer and controls and now it sounds like 10% is Hawthorne. Two separate questions, on the 40%, and I appreciate the bullishness about the fertilizer business, but it seems like there has been some market challenges in growing fertilizer for a while, and more recently there has been pricing challenges, it feels like, in the controls business. And so I guess as you look out over the next three or four years, what is the vision for the growth profile of that 40%? I know the 10% is interesting, but in terms of that big piece of the company, where do you see that going and what is the driver for better sustained performance there?

Jim Hagedorn

Management

I think on fertilizer, if I can get 1%, I’d be happy. I think there is some other, trying to get out of the micro season of having one application and depending on those micro seasons is very tough for us, and so Halts would be an example. I would say we doubled down on that. I would still make that same bet, but the season cut off and then you miss the season, because we were up 15%. So, if there is things we can do with the product to extend it and make it a more full solution, which we are working on, I'm actually bullish on that. I also think the number of apps and our new summer product will actually drive activity, which is actually related more to water. On the controls, I am really excited about the Roundup extensions and I think what you're going to see there is premium products and so I look at tremendous growth there in the category and using Ortho. And we're repositioning Ortho that it has a true meaning on bug and using it as a fighter in weed, use of RAID and the off brand. So you're going to see that whole, I actually think that we're going to actually do very, very well there, so projection of growth, I would be throwing out a number, but it is mid-single digits, okay, how about that? They are all looking at me.

Randy Coleman

Management

[Indiscernible].I wasn't actually looking at you, dude.

Jim Hagedorn

Management

But I am really bull in that change, but it was something we needed to do. And then we got some natural products in that category and also natural products for the lawn category that will be game-changing. So, I am bullish about where we're going with that.

Randy Coleman

Management

I know you want to go negative on this, and, look, I would start by saying of our entire analyst community, I think you are super tight and so while I may not always agree with you, I think you are a really good analyst. And so, I know when I am talking that you know what I am talking about, which is that this season for lawns almost could not have been worse, okay? And so, I don't want to get too crazed over, like I said before, you mess up Texas, California, and New York, you can't have a good season, okay? And that's part of what's going on here. I think we said that mass did less well. That has a lot to do with the numbers, so if you were to pull apart and you had our numbers, I think you would say, well, there is a story there, okay? And it is what it is. And we are working on that and I know our retail partners are engaged in trying to do better as well where there is opportunity to do that. In addition, there is more activity in R&D. This new, I think, weed stick or something we call it technology, which is a brand-new granule that gives 40% better performance on the same level of active on the granule that's a brand-new product that happened in 2016, so major improvement in how the product works occurred the year now. There are new products and combos that say, you know what, if we, to me, in lawns, there is people who apply one bag and then there is people who apply five bags, okay, and that equates to a number we have not moved the number, the needle very much on, which is…

Eric Bosshard

Analyst

Okay. And then, last thing, within the Hawthorne portfolio, just a bit of clarity on where you look at creating value within this. Is this buying into a fast-growing business or do you think there are things you can do in expanding their distribution or increasing product investment? Just trying to understand the case for creating value with this portfolio that you have now built?

Jim Hagedorn

Management

Dude, see, I think of you as a smart dude. It is both. First of all, this is a business that everyone we have invested in is growing, call it, roughly 25% per year. I don’t see that stopping, and if you look at the medicinal laws that are taking place in the United States, I think they enhance that. You are now over more than half the states. Now Ohio went medicinal. So I think the opportunities, there is good runway ahead of us just on outsized growth relative to our existing core business, and that makes it attractive. In addition, these are good businesses to begin with. I think we have a good vision for where we want to go with that, which means how do we put it together into a singular business a little bit like we did with Scotts North America back in the day because, remember, Scotts was a bunch of businesses much like these businesses and I think we have done a really good job of being an essential partner with our retailers and consumers on our conventional lawn and garden business. And I think we can do that here and tie it all together with a little bit more of a professional bent, which would include technical sales support, high levels of R&D spend, much more professional supply-chain management. So I think really on both sides of just, do we think the integrated business has higher growth rates that are just systemic to a fast-growing business? Yes. And I think we have a good vision on where we want to go with it that doesn’t freak out my Board or my lawyers. And I am really pleased with that. But I think it is both. I think it is both we have ideas on how we can be good stewards of these businesses and really become essential partners to the community of people who use these products, one, and, two, just take advantage of something that is high margin, high growth. And I had this debate with Mike Porter when Mike was a Board member here that basically was this does so much for us. It is a younger community compared to a much grayer community on our conventional lawn and garden. It diversifies us on the retailer side. This is a much more independent-based business then our conventional lawn and garden businesses. It is much more West Coast than this is. It is not very suburban. It is more urban and rural. So I think that in so many ways this is a very interesting opportunity for us.

Jim King

Management

Let me jump in here real quick. In the interest of time, I think we're going to take one more question, so let's move forward.

Operator

Operator

And we will go with Jim Barrett at CL King & Associates.

Jim Barrett

Analyst

Jim, to follow up on your last point, would you compare and contrast Botanicare and GH in terms of franchise quality, financial performance? Is management sticking around with Botanicare? And was it an auction process?

Jim Hagedorn

Management

No, not an auction process, okay? Without getting into, I think, private details, we have an employment agreement that has been pre-negotiated and agreed to with the CEO, so the answer is yes. And we want the management to continue to stay. So the answer is yes on that. Was there a part of the question I missed?

Jim Barrett

Analyst

Talk about the brands and the financial performance relative to GH, please?

Jim Hagedorn

Management

So I think that both GH and Botanicare are very focused on the nutrient side. Botanicare also has a plastics side of the business that is very interesting for us, so I'd call it hydroponics systems that helps us further expand the line of products.GH had a very important part as the center of our catalyst for our first acquisition in the space and I am really grateful for Larry Brooke and his family to have entrusted the business to us. It was a much more informally managed business, I think than Botanicare, so I think Botanicare has very robust financial systems and management systems that actually make this an easier integration for us than, but I would say similar businesses in the product line. Although Botanicare a little more on the hydroponics systems not maybe a little more, a lot more on hydroponic systems than GH and probably from financial metrics, probably pretty similar, I would say, as percentages. But I think we expect a much easier integration than we had with Botanicare than we had with GH. And so, my hat is off to the Botanicare folks for running a real tight business.

Jim Barrett

Analyst

Great. Thank you and good luck.

Operator

Operator

That does conclude today's question-and-answer session. At this time, I will turn the conference back over to Mr. King for any closing remarks.

Jim King

Management

Okay, thanks. Since Jim Barrett was the last person to ask a question, I will just remind everybody that Randy and I will be at his conference, I think, September 18 in New York, so you can see us there. And I think there were some people who were in the queue that we didn't get to, so feel free to give me a call directly. That is 937-578-5622. Thanks for joining us and have a good day. Otherwise, we will talk to you all during our Q4 conference call in early November. Bye now.

Operator

Operator

And that does conclude today’s conference. Again, thank you for your participation.