Jon Witter
Analyst · Wedbush. Please go ahead.
Yes. Henry, let me take that one. And obviously, this is sort of a deep strategic question. So I'm going to have to give you kind of a little bit more of a general answer on it. Look, I think we are trying to look sort of more deeply at what opportunities make sense for us. And if I had $1 for every bank going back 25 years or more, who had gotten the bright idea to cross-sell, I would have a fair number of dollars at this point, right? That's a very obvious and clear strategic option. But to your point, I think what you have to figure out is why would a customer want to cross-buy from us? Why would, in fact, we be able to provide them with a better product, a more relevant offer, something that makes getting that next product from us a better deal than if they got it from one of our competitors in any of these categories. And as we've done the work, Henry, we sort of feel like there's 2 or 3 areas where we have some real advantage. We have deep credit and sort of underwriting insight into these customers. And by the way, with a little bit of work, we could probably even have better insight. And these are young, relatively new to credit customers, and that kind of insight is really, really valuable. Two, in a world where the average consumer by some estimates gets exposed to 3,000 to 5,000 marketing impressions a day, we do have a relationship with these customers. They are paying attention to us, especially at key points in their life. And our ability to cut through that marketing clutter and make sort of relevant offers at the right time is something that we believe is an advantage. And I think -- yes, so third thing is we have incredible context on these customers. We know when they're graduating. We probably know where they're moving to. We probably have a pretty good sense of if they're changing jobs. We can probably learn even more about them over time. So part of why we're not rushing to announce a bunch of new products and services is we're trying to be really, really thoughtful about where is there truly a compelling advantage we have. And then how do we not just decide to go build it, but how do we make the right and rational choice of do we build it? Do we partner? Do we affiliate? Do we engage in a marketing relationship? There's a bunch of different ways that we can get after it. So it is complicated. I don't think -- to your original question, I don't think it's heresy to ask that question. And again, I think as investors, you all should expect us to ask that question and have really good answers for why we would choose to engage and to offer a new product to our customers.