Harley Finkelstein
Analyst · Goldman Sachs. Please go ahead, your line is open
Thanks, Katie and good morning everyone. 2017 was undoubtedly our best year yet and then only because it was another year of exceptional growth, it was also a year of immense learning that led to a lot of progress. Progress across our product lines, progress geographically across the globe and progress on how we do things internally across our organisation. I couldn’t be more proud of the team at Shopify for all the growth we’ve accomplished together in what’s been a formative year capped off by another successful quarter. Our number one priority in the fourth quarter as with every fourth quarter is to do every possible to power our merchants to their biggest selling season. So many of us at Shopify had been immersed in commerce or self and this helps build incredible empathy and know what our merchants need to thrive. We go to great lengths to make sure our merchants have everything they need to be successful, either by building it ourselves, enabling partners to build it, or by connecting merchants to those with the expertise. I believe that there is no other platform in the world that cares as much by merchant’s success as we do at Shopify. And this is why Shopify is doing well, because we make it possible for our merchants to do well. We saw proof points of this across the business in the fourth quarter, from our platform to our partner community to Shopify Plus. Let’s start with our platform. For the past three years we have continued to build new ways for merchants to expand their footprint by selling anytime anywhere. Two years ago, less than half of our merchants were using more than one channel to sell and this past quarter that number is closer to 60%. When you think about where consumers are spending more of their time, on their mobile devices, on their desktops, on social networks, on apps, and on a variety of marketplaces our focus on enabling multiple sales channels make sense, and ensures our merchants can find new customers wherever they maybe. Given these trends, it is not surprising that this past holiday season was the biggest ever for e-commerce. Shopify merchants help make this happen selling over $1 billion of GMV in the four days of the Black Friday to Cyber Monday weekend. Industry estimates are that one third of e-commerce revenue on the 2017 Black Friday Cyber Monday weekend came from mobile devices. Compare this to Shopify’s order volume for mobile devices in the fourth quarter, which is nearly twice that at 61% and you can see that Shopify’s best position to help our merchants meet these news consumer shopping habits and trends. Efforts we made to facilitate better conversions and transactions on mobile underpin our leadership position here, and Shopify Pay is a great example of this. Shopify Pay streamlines the checkout [ph] process especially on mobile devices by allowing consumers to bypass inputting their billing and shipping information after they’ve completed once and opted in by any Shopify merchants using Shopify Pay. Since becoming available to all merchants using Shopify Payments eight months ago, Shopify Pay has facilitated over 5 million transactions for more than 2 million consumers. Add to this, the millions of transactions streamlined by Apple Pay which our merchants can also offer and it’s easy to see how shopping on mobile is becoming increasingly attractive. And there’s lots more to come, from Apple's ARKit which we used to build [ph] an app that allows consumers to view items for sale in their homes using augmented reality to frenzy, our app that turns a product release also knows a product drop into an experiential phenomenon. These are just two examples of the many future possibilities mobile hold [ph] that we at Shopify are intent on unlocking for merchants everywhere. Being a merchant in 21st century bring a whole new set of challenges and opportunities that we are excited to meet and explore, shipping is one of these, and in the fourth quarter we added GPS to Shopify’s shipping’s partner line up. As sales channels, optionality for shipping is important, when serving a merchant base as varied as ours. This variability among our merchants is why our partners are so important. We want our software to do everything for merchants while keeping user experience as seamless and effortless as possible. This means capturing domain specific innovation and expertise from each partner in order to offer up the best available solutions to meet anyone of our merchant’s particular needs. The number of apps available to merchants in our app store grew to 2300 by year end, an app spend per merchant can do to increase 2017 indicating they were offering increasingly relevant apps and making them more easily available to our merchants. Servicing the right apps at the right time becomes even more important as a number of apps in the Shopify app store continue to grow, and with machine learning, our algorithms for achieving this are getting better all the time. We’re also improving the way our merchants find partners like set of specialist, designers, developers, marketers and photographers to ensure that the process of getting the right support is easier than ever. And of course, many these partners also send new business and new merchants our way and in 2017 more than 15,000 partners referred merchants to Shopify. So as platter [ph] maps functionality and our partner community grow, we are able to bring on more merchants who are able to sell in more places and save time with more capabilities. This same formula is working for Shopify Plus. We ended 2017 with approximately 3600 merchants on Shopify Plus. We welcome brands ranging from the healthcare industry like the infant formula Enfamil to apparel brands like Jockey and low-LAY yoga. We are also bringing on celebrity brands like Elle Macpherson fashion line and headphone line from Cristiano Ronaldo. At the same time, we are excited to bring more established brands to Shopify Plus like FAO Schwarz and Polaroid and even industrial heavyweights like Cummins Engine Company and Ford. Both our sales team and our growing plus partner network contributed to this growth. As we predicted, the majority of new Shopify Plus merchants added in the quarter were brand new to the Shopify Platform. From what started as an experiment four years ago, to approximately 350 people today, consisting of sales, sales engineering, merchant success and developers it’s been incredibly fulfilling and a lot of fun to build up this part of the business. We are excited to continue fueling the growth of Shopify Plus in the years ahead, as it will be a primary investment area for us in 2018. As those of you who have followed us for a long time now, we created Shopify Plus to give merchants who had grown to be large businesses on the platform a more hands on service level as they required more sophisticated functionality. In the early days, this meant a dedicated account representative, lower rates on payments and shipping, and access to certain features. While excellent service is still a critical feature of Shopify Plus, today more than ever the team is focused on building more advanced enterprise features into the platform. We’ve always believed that if software can solve a problem it should and if Shopify Plus grows, so does the business case for expanding its capabilities; this is of course in addition to and not instead of expanding our footprint with small and midsize businesses and investing in our partners. And with that, I will turn over to Russ to cover the financials.