Jack Sinclair
Analyst · JPMorgan. Your question, please
Thanks, Chip. We continue to be encouraged by our performance to date driven by the strategic changes we've made over the past few years. Our differentiated products are resonating with our core customer segments, supply chain continues to get stronger and more efficient, we are accelerating our store growth with our new prototype, we are improving customer experience both in-store and online, and slowly but surely connecting more effectively with current and potential customers. As I've mentioned many times, we are a speciality food retailer. We curate products that contain attributes appealing to the health enthusiast customer. For example, in proteins, more than 50% of our beef sales are grass-fed, more than 50% of our chicken sales are organic, and 90% of our grocery sales have specific diet attributes such as vegan and non-GMO. Even in produce, which many consider a commodity, over 40% of our sales are organic. This is a significant difference from other grocers. Our innovation seekers are also finding a treasure trove of products from locally sourced produce to our private label Sprouts brand. In the second quarter, we focused on our seasonal produce assortments in each region, and shared the local grower stories in store. For the second quarter approximately 90% of our produce sales are from local farms. As Chip mentioned, Sprouts brand continues to be a growth driver for us with penetration over 20% this year. We have driven the brand through active sampling, e-commerce and store merchandising improvements and redesigned packaging. Our team has released over 200 new Sprouts brand items this year, focusing on relevant test profiles and health attributes. We were honored this year to receive many vertex awards, including Retailer of the Year and several gold, silver and bronze awards for our curated products. With eliminating the guesswork of finding healthy alternatives, because differentiated healthy options are who we are and what we sell. As I mentioned earlier, during the second quarter, we were busy improving our supply chain. We successfully opened our new larger Southern California DC in Fullerton in May and close to Colton, California DC that we outgrew in late June. We doubled the size of our Texas DC and added ripening capabilities in our Texas and Arizona DCs. These expansions grew our DC square footage by approximately 40%, coupled with our recently opened DC in Colorado and Florida, these expansions allow us to support our 10% store growth while improving our produce quality and freshness. As for unit growth. Our smaller, most cost-effective format continues to roll out. We opened six new stores in the second quarter, bringing us to 14 new stores year-to-date, all in the new prototype. Our pipeline is also growing, with nearly 100 approved new stores and more than 60 executed leases, helping us gain traction towards our goal of 10% unit growth per year starting in 2024. Our recent vintages continue to perform as expected, as we focus on great store locations, increasing our marketing reach for greater awareness and highlighting our unique attribute-driven products both in and out of store. We continue to work on our omnichannel experience. As I have mentioned, we rolled out a more active sampling program that helps support trial and basket growth of our unique and healthy offerings, including Sprouts brand products. And while our enhanced customer service program is just off the ground, we're seeing scores for in-store satisfaction improve beyond our early goals. Online. We're pleased with the sales and customer growth in all three of our channels, Instacart DoorDash, and at our own shop.sprouts.com. Over the last several quarters, we've significantly enhanced our e-commerce platforms, including our site redesign and optimized search functionality to create a more personalized and relevant customer experience within the product shopping, a menu redesign and rolling out a shoppable flyer. Communicating and connecting with customers more effectively continues to be a top priority and opportunity for Sprouts. Almost 80% of our media is now spent on digital aimed at driving more shopping occasions with our target customers, and supported by data-driven plans. Our Find Your Healthy creative campaign is evolving to use more enticing food photography to communicate freshness, and move away from the animations. Our new creative approach is designed to work in tandem with our digital media plan that focuses on each stage of the customer journey. As we all know, linking transactions with individual customers provides valuable data and better insights into the needs and wants. We're still in the test and learn phase with our personalization efforts. These learnings are helping to guide our thinking, as we build towards a more robust and relevant loyalty program. This is a multi-year journey that we believe could provide significant future benefits. In summary, we believe we're making progress in growing our business and establishing our brand as the healthy speciality retailer of choice in a challenging macro environment. That said that has more work to do to capture the opportunities in front of us. Fortunately, we have a talented team in place, and are well positioned to succeed and grow. With that, I'd like to turn it over to Chris for questions. Operator?