Jack Sinclair
Analyst · UBS. Your line is now open
Thanks, Chip. We are encouraged by our most recent performance, a direct result of the strategic changes we have made over the past few years to differentiate ourselves as a specialty health and food retailer. We believe these changes are gaining traction now that we are on the other side of the pandemic. This year, we are focused on expanding category leadership, creating a unique assortment, focusing on product innovation, building a more efficient and effective supply chain, accelerating our store unit growth and growing customer engagement. Let me touch on a few highlights from each of these initiatives. For the first quarter, our focus on curation and innovation is inspiring our customers. We stocked ourselves with innovative attribute-friendly specialty products which appealed to our target customers. We are building a strong affinity for our Sprouts brand, including many products only available at key seasonal times. Our customers recognize that the Sprouts brand provides quality offerings that taste great and are good for you. Amid the high inflationary environment, we brought in more value forward offerings like multipack grocery items and value-sized meat and daily offerings, while continuing to offer great pricing in our produce department and on important items, such as our Sprouts brand cage-free eggs at $3.99 and our healthy sandwiches at $4.99. Moving on, we continue to improve the efficiency of our supply chain, capturing both in-store and distribution centers. Categories with perpetual inventory computer-assisted ordering, PICAO are already experiencing better on-shelf in-stocks. Most categories will be completed this second quarter, removing the guess work from our inventory process. Our investment in the new Southern California DC is on target to open later this month. Not only will the new DC support our growing capacity needs and be in a more robust labor market, but it will also be LEED Silver Certified, contain solar on the roof, reduce miles on the road and carry an electrified jockey truck to ensure our sustainability efforts reach the DCs. In the first half of this year, we will complete the addition of ripening rooms in our Arizona, Texas and Southern California DCs, along with expanding our Texas DC later in the year. These initiatives will expand our capabilities, improve our quality and freshness, and leverage our supply chain to support our future unit growth. Speaking of unit growth. Our smaller more cost effective format is rolling out quickly this year. We opened eight new stores in the first quarter. All of this year’s stores will be in the new prototype. At the same time, we are experiencing an improved performance with our more recent vintages, especially in newer markets, where we are gaining density and growing brand awareness. Our pipeline is also growing with 90 approved new stores and 60 executed leases helping us gain traction towards our goal of 10% unit growth per year. We believe we will be on track to achieve that goal by 2024. During the first quarter, we also purchased two previously licensed stores in Chula Vista, California. These two stores were part of a unique legacy licensing agreement. The purchase provides complete control of the Sprouts brand and expansion opportunities in portions of the San Diego market that were previously restricted by the agreement. Over 60% of our business is driven by our high frequency customers. Our goal is to drive our current core customers to shop more often and to encourage trials from new customers who are also within our target audience. We will drive this growth through customer engagement. First, we are driving customer engagement in our stores as a foundational focus. We are elevating the level of service in our stores to meet the needs of our customers and distinguish ourselves from the competition. The team is focused on ramping up our sampling program, particularly with our unique Sprouts brand offerings, increasing speed at checkout and proactively helping our customers navigate the store, while finding products that align with their dietary needs. Our customer survey scores already strong continue to rise. Our second area of customer engagement has been expanding and improving Sprouts’ unique omnichannel experience. The flexibility of ordering online and picking up or having their Sprouts favorites delivered provides a much desired option for our core audience. Our e-commerce growth continues to outpace our overall growth, signaling that our differentiated products resonate with customers. We recently improved our site design and digital experience to improve conversion and sales. Our own site, shop.sprouts.com and our Instacart and DoorDash partnerships continue to support our current customer’s needs, while also bringing in new customers. Our e-commerce sales represented 12.2% of our total sales for the first quarter. Our third area of customer engagement is targeting our core audience with data-driven media. We have improved the return on investment on our media spend with a more targeted driven approach to our media mix, leveraging our first-party data and consumer insights to identify our customers better. In many markets, we are still relatively new, so we are driving awareness with more storytelling about the brand, speaking to our local producers and presenting offers per trial. In turn, our awareness numbers have improved in markets like Florida. We have seen higher returns in our established markets by driving consideration and remind us to visit our stores. Finally, we are deeply focused on our personalization strategy and are still in the early innings. Our customers are discerning in what they eat and our ability to know them, share content with them and provide offers for what they love is driving spend. In Q1 we improved our speed and capability and outperformed our expectations. As I have noted, it is -- this is a longer journey, but we are committed to building capability and our customer is responding. Lastly, our ESG efforts continue to develop and grow. Central to our identity is a genuine commitment to social and environmental responsibility. We work collaboratively with our supply chain partners, community organization and industry experts to understand our material impacts and prioritize where we direct our environmental, social and governance efforts. In 2022, some of our highlights included; nearly 26% of total sales came from organic products, approximately $200 million in sales of products produced by diverse owned suppliers; we sold $145 million in local produce less carbon intensive plant-based product sales increased 21%; we recovered 87% of food waste and we donated the equivalent of 27 million meals; we also recycled more than 800,000 of plastic from customer return bags and product shipping wrap; and this year, we have already launched new programs to better serve our customers, our communities and the environment; rescued organics in California and the launch of our elimination of single-use bags at checkout. Based on our ESG accomplishments, Sprouts was named 1 of the 100 most sustainable companies in the world by Corporate Knights. Better eating and healthy eating is not a trend. It’s a fast-growing movement of customers seeking a healthier lifestyle, even during challenging economic conditions. Given our leadership and being a destination for health wellness and innovation, Sprouts is well positioned to grow. Our commitment to our strategic changes is beginning to show results, attracting more customers and visits, and doing so profitably. I look forward to speaking with many of you in the coming months. And with that, I’d like to turn it over to the Operator for questions. Operator?