Jack Sinclair
Analyst · R5 Capital. Your line is open
Thanks, Chip. Let me speak more about the current business and our ongoing strategic initiatives. From a merchandising and innovation standpoint, vitamins, deli and grocery are some of the highlights during the quarter, boosted by back to school seasonal shopping from parents looking for better-for-you options for the children. Allergy free items, like Healthy Crunch jam and Nut Butter Bars were popular in school lunch boxes this quarter, and were among the unique items we highlighted in our new innovation center merchandising displays. As kids return to school in the spread of flu and the COVID Delta variant, sales in our immunity based vitamin categories increases and with busy families and more folks returning to work. We saw strong performance in our updated prepared meal solutions, sandwiches and sushi bar, driving growth in deli. For vendors and entrepreneurs we are becoming the destination to launch new innovative products through our monthly Find a New Favorite program and other campaigns. Good Catch’s innovative plant-based breaded seafood line just launched nationwide with sprouts. Dr. Bronner's entry into the bars category did an exclusive lunch with sprouts added San Joaquin almond nut chips. In turn, we were also keeping the innovation train moving and held our first our brands vendor summit with over a few 100 participants. We have launched our own brand plant based oat whipping cream and oat milk, now just in time for the holidays, as well we have included new wood-fired flatbread pizzas from Italy, organical melt, the first of its kind in our deli set and a vast probiotic program in the vitamin department. In the third quarter we also reset our wine department and created sprouts seller pits with over 50 plus new wines focused on transparency of ingredients and attributes like organic grapes are sustainably grown. These wines not only taste great, but they have also been beating our expectations. The wines along with the other unique products mentioned are driving home the best part of a farmers market, exploring new and exciting products from people and companies with interesting stories and passions. Moving on to promotions and marketing. Our focus remains on adding profitable sales growth, getting more customers in the door and creating more loyalty with our target customers. Earlier this year, we fell short in communicating our commitment to great prices in our marketing, especially in produce. While it was present in store, we didn't effectively communicate our value message to our customers. We began to address this imbalance in the third quarter, by trying new things. Some worked some didn't. For example, those spikes worked and even draw future visits after the second visit. Special events in produce focused on our differentiation, like tropical fruits or varieties of grapes like Moon Drops and Gum Drops drove more excitement in the store and were successful. We leverage embedded call to action in our branding work, we highlighted our competitive advantage in produce, including attractive pricing, which is better than most and differentiated with more local, new varieties and organic produce. We've been very deliberate making measured investments in this regard and utilizing more of our owned media to share these messages. Throughout the third quarter our traffic slightly improved each month, as we believe our customers responded to these new messages. During the fourth quarter, we are continuing many of these tests on a broader scale. And we're doing more mass media on Sprouts strengths like promoting compelling, high perceived value items that are more relevant to our core customer. As well, we continue to refine our broader brand message and campaign to attract those new customers still unaware of Sprouts differentiated store. Just recently, we expanded the ways we shared our wellness expertise with our customers. In October, we hosted an interactive wellness livestream with industry experts to discuss natural remedies for anxiety, inflammation and immune health. Led by Maria Menounos in collaboration with partners like Ancient Nutrition under ONE, the panel spearheaded topics we're all thinking of today. How do I improve my health and feel better, which is likely why we received 20,000 RSVPs. Turning to operations, no one is immune to ongoing supply issues and rising labor, product and transportation costs. Though – throughout supply chains, we are fortunate that we deal with smaller vendors to whom we're a big customer. This advantage allows our teams to continue to manage the health on the shelf, providing a great buying experience for our customers. That said we are experiencing higher costs, most of which we’re passing through outside of some fresh categories. We're experiencing lower labor applications like others across the US and are working hard to keep our stores staffed by focusing on retaining our team members and making new offers quickly. To ensure team members are rewarded for the work in addition to base pay, our team members have access to incentive plans at every level in the organization. On the transportation side, the strategic change we made this year with the opening of two new DCs closer to our Colorado and closer to our stores in Colorado and Florida is mitigating some of the transportation cost pressures experienced in the industry. The addition of the new DC not only helped in costs, but they also helped bring our local produce offering to life in stores. The Colorado growing season just wrapped up. The ability to source from local vendors were prevalent in all the regional stores in that state. During the third quarter, sales penetration of local produce in Colorado reached double digits that will level never before and greatly improved the freshness to our customers. Now that we're in November, the Florida growing season is just kicking off. We're excited to be featuring 20 plus local Florida growers and over 100 local items during peak season, supported by the meet the grower, marketing in the store, and we have high expectations of replicating the success we had in Colorado. The third quarter marks a significant milestone along our journey with the opening of two new format stores. One was a relocation in Phoenix to a nearby site, and the other was a remodel of our Tustin, California store. Those are the dates for these two new format stores. I'm excited to share some highlights. First and foremost, the Phoenix location, relocation is 23% smaller and the sales are up significantly. The Tustin remodel store has not changed in size, but has all the elements of the new format and its performance as encouraging and the new format project remains the highlight, brightly displayed in the center of the store. Unique to Sprouts, we would meet to first in flow. We expanded and centralized our frozen department and presented more grab and go items in our deli department. The new stores are experiencing an increase in the percent of protein sales and frozen is performing exceptionally well. Despite we’re moving expensive solid bar and pre pipe deli options, deli sales are also performing above the company average. Even though it is early days, these results give us confidence in the new format model. Over the next few months, we will open three more new format stores and it will be the platform for our 2022 openings. We continue to learn from and develop this new format. The simplicity and smaller size of the new format will significantly reduce our cost to build and operate the stores. The cash investment to build is approximately 20% less by taking out the expensive deli fixtures and simplifying other areas like proteins with smaller square footage comes lower cost to operate be that in rent expense, improved string or other operational efficiencies like self-checkout. By utilizing our space more efficiently without having to reduce our SKU count in most departments. We expect sales to be at least equal to the larger boxes we built in the past, all resulting in improving returns. Before I wrap it up, I'm excited to share some updates on the Sprouts Healthy Communities Foundation. In 2021, we're supporting 150 non-profit organization with grants totaling $3 million, continuing our work to support our communities with access to fresh, nutritious food and empowering children with the knowledge and resources to live a healthier life. And this weekend we have a National Day of Service, where over 500 Spouts volunteers will complete 50 service projects across the country. Through the help of the foundation, we all get our hands dirty by supporting the local school and neighborhood gardens we have helped create over the years, which is a great event to get back to the communities who supports us. I emphasize we have work to do, and while we're disappointed in the third quarter top line, the strategic transformation is progressing well. Our journey to improve upon this Sprouts model is well underway from our new innovation centers, our two new distribution centers, our measured promotional approach and our new format stores. We are confident in the ability of the long-term strategy to create a more profitable and sustainable company for many years to come. At this time, let's open up to questions. Operator?