Jerome A. Peribere
Analyst
Sure. So, George, thank you for your question. The 12% Q1 polyolefin cost increase is not a small amount. And what we have been doing is, to recreate energy and focus onto our sales force, we have -- we're separating the function of sales from marketing and we're forcing a very much more diligent approach to our pricing. We need to get that done, you heard me say that, and I'm going to continue and I'm very strong within the company in doing this. So then you look at our customer mix and you look at it as a result of the businesses in which we are. Protective Packaging, as I said in my prepared remarks, are about distribution. There are lots, lots, lots of SKUs, and as a result of that, it takes a little bit of more time. But this is why we haven't announced -- we have announced our price increases, but they have been implemented late in the Q -- in the first quarter and most of them going to in Q1 -- in April 1. In Q2 -- and then F&B is a different story, bigger customers, and we have been making better inroads with regards to implementing what we needed to implement. Actually, I can see that right now in the gross profit to net sales. Let me give you 2 numbers. In F&B for the quarter, our gross profit to net sales improved by 20 basis points. But in March, our net profit -- our gross profit to net sales improved by 80 basis points. So it should tell you something. I'm not saying the whole thing is by definition pricing, but it is also pricing. On Protective Packaging, we have a lag for the reasons I've told you. We lost 40 basis points for the quarter, but in March, we lost less than 30 basis points for the month of March. So here again, I don't want to mislead anybody, but it is also about our pricing being implemented and being successful. We need to get that, the demand is not there, but the ethylene cycle is there. And therefore, I want to have our people very conscious of this because even if situations improve on a given month, the trend is not going to be a positive one until new big ethylene -- polyethylene capacities come to the marketplace, and we know when they're going to come, and therefore, we are, in the meantime, being diligent about those things. So clearly, to your question, a new mindset and when do I expect this to happen, I'm expecting to recover everything and more by the end of the second quarter.