Jerome A. Peribere
Analyst
So 2 questions. The first one is on the cost. The second one on the pricing. With regards to the cost, we are not done with our cost synergies, and you have noted or in the document it is written that we have approximately another $90 million of cost synergies to grow, so that's one. The second on -- and continuing on this, you know Europe is going to have around 0 GDP growth in 2013. I don't know what you think 2014 is going to be, but I think it's going to be many years before Europe comes back and enjoys a 2% GDP growth. As a result of that, and given our employee base in our structure, we need to make sure that we remain cost competitive, which means that we will need to make sure that our cost don't overinflate compared to the size of our growth potential, which by definition is going to be limited. So with regards to pricing, my observation is that we -- still there has not been a price champion and has not necessarily been paid for its IQ and if you allow me a second here, we are not a bag, a food protein bag seller. We are not only a protective packaging product seller. We have a lot of IQ. Our people design plan with our customers. They apply Lean Sigma technology to help shape the plant, the equipment and finally commercialize products because we produce equipment also. We're not rewarded for this. So that's one side of our pricing, which I think that we need to understand better. And the reason why I say that is that either the customer values those kind of IQ, and we need to be paid for it, or they don't. In that case, we need to stop serving them with this kind of service. And then next to that you have the inflation or the volatility of raw material. And here I come from an industry where -- and that I know pretty well, which was more basic integrated and where the ethylene prices and the propylene prices at the beginning of the year 2000, they were slowly moving up and down. That's not the case anymore. Now raw materials, ethylene, ethane, propylene, propane, et cetera, benzene, et cetera, they move very quickly. We can't leave the price protection that we were having. We need to be very diligent in passing those because we just simply don't have the margin to absorb them for a period of time. So my motto in Sealed Air is, the leader leads, we need to be prepared to lead in pricing when we lead in the market.