Hou Tianyu
Analyst · Goldman Sachs
If we start from the Shopee side, the first question, I think the -- as Forrest mentioned in the opening, there are a few areas we are investing for growth. If you start with the South Asia, essentially, there are kind of two core elements of this. The first element is to increase the share of wallet of the core users. Second is to increase the buyer base. If you start with the first one, the thing we are doing essentially are kind of similar to what we did before, but further enhanced in 2026 is to have better user experience through our logistics. For example, the instant delivery, same-day delivery, so users have a better experience. On top of the general improvement of our delivery qualities, if you're in South Asia, if you try our services, you will see a general faster deliveries and better reliability over the year. We want to continue to do that. The second part is to have a bigger fulfillment network. And I think this will both, reducing the speed of user will receive item because we can move the items closer to the users before the user actually ordered the items. I think in South Asia, most of countries have seller concentrated in the capital regions. So if you're after capital regions, having a warehouse closer to your area is a big speed improvement. But not only the speed, but also the reliabilities of the services and also helping the seller to offload many of their work, essentially to make it easier for sellers to sell our platforms. The other area is to increase the wallet share of the VIP programs, not only sort of like offering better service for our own -- through our own platforms, we are working with many different external partners to offer benefit to the VIP users as well. As you probably can see that we work with OpenAI and ChatGPT. We are also working with many local partners in different countries, and there are many global and local partners pending in the process. The -- again, this is on top of the many other things we are doing, for example, the price initiatives to make sure that our platform is always price competitive. We also continued the effort on the content side. Our content share of businesses has been growing over the years, more than 20% already. And I think that trend still will continue, not only for our own content, but we work with external partners like YouTube, like Facebook apps, and we are discussing more collaboration for the external content providers as well for this. Again, this is a broader segment of increasing the wallet share for our core users. Another part of the effort, as I shared earlier, to increase the buyer base. I think the -- if you look at where we are right now versus, let's say, a year ago, one of the difference, you will see that our gross unit economics has been improved meaningfully with the high take rate through the ad effort and also part of the commission effort, we have essentially a higher take rate on the top line, but also reduce our cost to serve essentially for the logistics plus payment. Essentially, this is the raw cost to serve with the better gross margins, there are more and more users we can serve in a profitable way. So this enables us to be able to essentially serve a larger group of users. And what we are doing in 2026 is essentially to reach out those users to convert them to our platforms and hence, enhance the overall -- the MTUs -- the MAUs for our platforms. So that's kind of a broader theme of what we are doing in South Asia. In Brazil and Taiwan, many things are similar, but I just want to highlight a few things that's specific to the market as well. In Brazil, we have been operating with a much efficient logistics network compared to what's available to our -- to the other players in the market with much lower cost. And we are able to run the businesses profitably with sort of a much lower basket size. With this, we would like to essentially build on top of this to serve the high-end customers well over time in a higher basket size categories. In order to do that, there are essentially three things that's important. One is to increase the speed of deliveries. I think as Forrest mentioned in the opening, we have reduced the shipping speed over time meaningfully. -- like if you compare Q4 this year versus Q4 the year before -- sorry, I mean 2025 versus 2024, you will see 1 to 2 days difference on the delivery time in Brazil. I think that's very important to make sure that the user gets the item faster with a lower cost without impacting the cost. That's very important. Second one is the fulfillment network that we are building in Brazil. We have been ramping up this in the past quarter, but 2026 is really time that we're going to grow this much larger. I think we spent quite a few months to get all the detail right, the system right, get the location right, get the process right. I think it's a time to actually to grow this much faster. The third one is to make sure we have all the right sellers for certain particular categories, like, for example, auto electronics, et cetera, but also for the more branded sellers coming to our platform. I think with all the three elements coming in place, I think this will enable us to reach out to a new segment that we are not able to serve in the market, right? I think in Taiwan, we have a kind of quite special network we built for our deliveries. I think in order for us to capitalize on that, we also start building the fulfillment part as well to have an integrated operation. So not only sort of just, but it's an integrated operation with our local networks. So we are able to serve the users in a much lower cost end-to-end, but also faster speed compared to what they experience before with the other networks in the market. Yes. So all in all, this is kind of the things we are doing. And many of this has an investment cycle as well. If you look at the fulfillment network, there will be a period of time we build it up, but there's a clear investment cycle come with it rather than that is ongoing perpetual investment that, for example, if you look at the faster deliveries we're building, I think there is a pure time that we will scale the delivery fleet, et cetera. It's a separate fleet from the typical SPX services. For example, if you look at the VIP program, there's a pure time that we will kind of educate the market, but -- and also attract our partners. As we get everything in place, I think the cost structure will be a lot better. I think it's been proven in many other markets, as you probably been aware. If you look at the sort of the overall profitability margins, our Q4 EBITDA margin is around 0.55 as you can see. Compared to the year before 2024, we are actually improving on the margins. If you look at over the years, in the early part of the year in 2025, we guided the market to grow around 20% for our top line. Over the year, we actually realized that we are able to grow the businesses much faster. We end up with much higher than that. If you look at the year-to-year growth, if you look at Q4 growth, we grow much larger, much higher than 20%. I think essentially over the year, we've realized that there are areas we are able to drive the market to grow. And we also learned that there are different levers that we can pull to drive the market growth. And 2026 essentially is extension from where we are in Q4 2025. And if you look at sort of like Q4 2025, if you look at the end of the year 2026, I do believe that we are able to expand the profitabilities, the margin there as well. And this trend can continue over the years. And I think we talked about the 2% to 3% margin for e-commerce businesses over time. I think the belief is still clearly there, and we will demonstrate it to the market over the years. And at the same time, we also believe that the market potential is probably larger than kind of many projections before. And the 2026, as we shared earlier, we are able to grow around 25%. And of course, the -- we will observe how the market behave over the years and over the quarters. I think the core thing for us is, I think the business is I think, is in a shape that we are very confident that there are things we can do to drive the business growth and the things are within our control and the things we are doing has a clear investment cycles that we can drive over time. Regarding your question on the competitive landscape, I think what we observed is relatively stable competitive landscape across most of our markets. Yes. And I think that we didn't observe anything very different from what we see from last quarter. I think that's the sort of a question to the e-commerce side. On the Monee businesses, there are multiple drivers driving the growth. On the broader scale, we see that there is a different phase of our businesses that will roll out in different markets. There are also different products we roll out in different markets in different phases. For example, the early market that we start our financial service businesses was Indonesia. So clearly, Indonesia was the first country that grow much faster than others. Then over time, we started kind of like the services in countries like Thailand, Malaysia, et cetera. So these kind of countries will catch up on the growth. And the initial phase of those new market clearly will grow faster than the market has been there for quite a period of time. Another example would be like Brazil. If you look at -- essentially, it's actually our latest market when we launched many of our products, Brazil also in a pretty high growth phase as well. The other drivers on the product side as well. In most of the countries, we started with SPayLater, which is our consumption loans. So that's the first growth driver. And then later, we roll out the cash loans, the personal cash loans. We also roll out the off-Shopee's and then the cash loan and off-Shopee -- off-platform loans will be the growth driver. So if you look at the growth, the on-Shopee side, we still see more penetration possible on Shopee. And even within SPayLater, we have differentiated products for different users, especially for the more higher income segment. We offer a differentiated product with longer tenure, slightly lower interest rates, et cetera, to those segments. So we still see opportunity to grow this segment. And for the off platform lending, I think we shared quite some in the opening as well. For example, in some countries like in Malaysia, we see the off-Shopee SPayLater has been 30% of the overall portfolio already. And I think all these are driving the growth for our loan book. Regarding the margins, I think the margin influenced quite a lot by the country mix, product mix and also whether we see a good opportunity to acquire users. I think it might fluctuate a little bit quarter-to-quarter. But the fundamental of this is how is our risk management capabilities that we see. We are seeing very stable risks. If you look at a particular product for a particular market, the risk is very stable for us. You can see this from our NPL number as well. And we track this very closely internally to make sure that we don't sort of like grow the loan book because we want to grow the loan book on the top line. We want to do it very prudently. At the same time, we actually upgrade our risk management models over the years, especially with many of the new AI technology. We're experimenting with the new AI -- new risk model with the transformer structure as well to do a sort of a long sequence data training fit into our model to utilize many of the e-commerce data that we are not able to use in the traditional risk modeling, and it has been showing us very good performance. And so many of this will help us to manage our risks to reach out to the user base we are not able to serve before so that we can grow the loan books over time.