Bill Livek
Analyst · Needham
Thank you, Chris. And I’d like to start our call today by discussing our measurement deal with Comcast. Today we're announcing an agreement to begin integrating Comcast TV arms into our local and national TV footprint. This move vastly improves our direct measurement of television households across the US markets and greatly enhance our national and local rating services. The entire television ecosystem is poised to benefit from this landmark announcement and Comscore stable and predictive audience ratings, impressions and scale. The integration of Comcast viewing information will strengthen our already stable and predictive audience ratings and add impressions and will increase accountability and insights for advertisers, agency stations and networks. Advertisers and agencies for the first time with this ability for viewing information from all the major MVPDs that provides additional confidence, so buyers and sellers of advertising will be able to maximize the value of their inventory. We look forward to discussions with our customers and prospects who stand to benefit from this advancement in our service. We believe this enhanced capability will present an opportunity to sell Comscore products to more media companies, brands, advertisers, agencies and driving our revenue growth. Looking to future products, our integrated dataset will be invaluable for addressable advertising and measure many of the emerging and major streaming services. Targeted ads on streaming services with limited ad inventory require more precise measurement and Comscore has that ability. The expansion of our streaming measurement addressable services and the Comcast partnership are all major milestones in our long-term growth plan. We are thrilled to have expanded our partnership with Comcast and are excited about the transformative possibilities. Since becoming Comscore’s CEO four months ago, my energy has been placed on positioning the company to capitalize on the significant growth opportunities in front of us. I can feel the renewed energy with our clients and our employees. We are focused on delivering relevant in game changing products that our customers need and we have taken steps to improve our product and our sales organizations. As an example, Amir Yazdani, a key architect of our television products and movie services has returned to accelerate product innovation and rollout teaming with Dr. David Algranati, our Chief Product Officer and longtime measurement expert. We promoted Carol Hinnant, a 30 year veteran of the media business to Chief Revenue Officer, where she is spearheading our efforts to drive growth across digital, TV and cross platform. Our commercial team led by Chris Wilson is driving our strategy and positioning our information products as essential must have solutions for industry. During the fourth quarter we saw positive developments across our key businesses and I am very proud to say that we saw signs of stabilization in our syndicated digital business. We secured many key renewals and won back numerous customers in digital, including BuzzFeed, iHeartMedia, Publishers Clearing House, REVOLT Media and Viacom CBS and many others. We believe these wins represent green shoots of a turnaround in digital. This is happening as publishers recognize the value of our complete and unduplicated view of how many audiences consume content across devices. We also see major opportunities given the push for privacy laws around the world, which I believe will lead publishers to turn to the privacy first unbiased third party measurement that Comscore provides to run their businesses. We are also seeing momentum in other key areas, as such in local TV which grew 35% year-over-year in the quarter. The demand for census level third party measurement remains strong and we are adding customers for our TV business. In the quarter we announced new local TV agreements with Gray Television, Draper Media, Quincy Media and others. Last week we announced a multi-year partnership with CBS television to provide our local ratings currency to all CBS-owned stations. Our movie business also has had a solid quarter where we remain the global standard for worldwide measurement and analytics. In the fourth quarter, we renewed Paramount Pictures to a multi-year agreement. We also are forging ahead internationally. We recently signed several new deals in Latin America, including a long term deal with Cinemax who will be using our Showtime analytics platform and will also be utilizing our real time reporting, customer analytics and solutions across their massive footprint in Latin America. Now I'd like to take a moment to discuss new products, those that we believe will position us best for long term growth, addressable TV and cross platform. Today's media ecosystem is more fragmented than ever before and that's great for Comscore. The industry needs integrated measurement across all screens, all devices, as well as advanced addressable advertising measurement and impression based measurement across all screens with advanced demographics. We are best positioned as a company to execute on this opportunity. We are creating new products to exploit this landscape and starting to see results from these categories all of which are contributing to revenue. In my opinion Comscore is the only measurement provider with the information and analytics capabilities to deliver a complete solution for these opportunities. Let me spend just a moment on addressable advertising. An addressable ad is one that can both target households driven and be personalized. Consider two households watching the same program live on demand or streaming, with Comscore the advanced demographic information in buying preferences or even the buying intents of these two similar household, but different households is known, with addressable advertising each of these households can be served a different ad based on the households buying preferences, all in a privacy compliant way. By working with the addressable delivery platforms, Comscore is uniquely positioned to provide solutions that measure ads and optimize addressable inventory. The opportunity is massive and growing rapidly with addressable ad inventory increasing to roughly 3.5 billion by next year according to eMarketer. Let me touch on Google's recent announcement that it would phase out third party cookies by 2022. We believe this works to our advantage. As you know, we are focused on privacy, and our evolving census-based network is designed to meet those demands. Also we measure consumer behavior through our unique digital panel where consumers have already opted in and share their media interactions across platforms. This combination of our panel and census networks gives Comscore distinctive and unique advantage and we can provide a full measurement solution, while protecting consumer privacy. We see this new privacy world and our focus to be the best as a strategic advantage. I am very pleased with the progress that we made. We are seeing positive signals in digital, growth in local TV and in our next generation products. I'm confident the cost actions, coupled with higher revenue will drive adjusted EBITDA growth and strengthen our balance sheet. At the end of the quarter, we completed a small financing transaction that increased our cash position and provides us with greater flexibility to operate our business. Greg will provide more details in a moment. Lastly our strategic review is ongoing and we consider - we continue to pursue all options to maximize shareholder value. We do not have any updates at this time, but as I said this process must have a beginning, a middle and an end and I believe we're getting closer to that conclusion and we will update our stakeholders at the appropriate time. I will now turn the call over to Greg, who will provide an overview of our fourth quarter financial performance. Greg?