Richard Robinson
Analyst · Stifel. Your line is now open
Good morning and thank you for joining us today. As you know, schools are not operating in North America in the summer, so the first quarter is traditionally our lowest-revenue period of the year. Following very strong sales from the Harry Potter and the Cursed Child last year, we returned to a normalized summer this year, but nonetheless, we had excellent trade results. With the sensational performance of Dav Pilkey's Dog Man A Tale of Two Kitties, Scholastic has the top-selling book in North America for both children and adults in late August and early September. Dog Man has the makings of a breakthrough series which will grow revenues in the second quarter and throughout the year. In addition, Scholastic held four of the top six positions for children's series including Dog Man, Harry Potter, I Survived, and Pilkey's Captain Underpants, and the children's bestseller list included many other Scholastic titles such as Aaron Blabey's The Bad Guys, Allan Gratz's The Refugee, and Five Nights at Freddy's. Scholastic had the top two selling books in the UK for children: The Ugly Five, Zog and The Flying Doctors by Julia Donaldson and Axel Scheffler, and the topselling book in Australia, WeirDo Really Weird! by Anh Do, as well as the bestseller in India, Geronimo Stilton. We're looking forward to the fourth title of the Dog Man series: Dog Man and Cat Kid, which will hit bookstore shelves in January and like all our Dog Man titles should also sell strongly in both trade and club and peer channels. Once again, Scholastic has shown that it can consistently find and nurture the bestselling content across the world for children's book from series, which become top sellers for generations. From The Baby-Sitters Club in the 1980s, to Goosebumps in the mid-1990s and Harry Potter since 1998, The Hunger Games since 2008 and Dav Pilkey's Captain Underpants over a 20-year period, and now Dav's Dog Man series, Scholastic builds powerful franchises, which spanned generation's popularity around the world. This is really due to the interplay between our publishing creativity and our ability to reach children through our direct channels of clubs and fairs, ensuring that we always know the books kids want to read and buy. This is the strength of Scholastic, which sets us apart from other publishers. We [indiscernible] visibility in content creation to our profitable Classroom Magazine business through which millions of children from Pre-K to high school read our print and digital magazines in classrooms each week and under the direction of their teachers learn to acquire reading skills and understanding of contemporary issues which affect their world. We're building a profitable education segment supported by guided reading, for which the use of our authentic full-length books drives the skills and motivation that allow the children to learn Pre-K to 6 core literacy principles. Content and creativity drives the Scholastic mission to change children's lives through reading and learning. To support that mission, we also need to focus on profitability by linking our technology investments to improve marketing, leading to the growth in sales and to improve business processes which will reduce operating costs. The Scholastic 2020 plan introduced in August is designed to substantially improve revenue growth and operating income over a three-year period leading up to our 100th anniversary in October 2020. Scholastic 2020 is a performance management structure that will leverage our ongoing investments in technology to improve sales and marketing efficiency through better customer data and to provide better information in our manufacturing inventory, management, supply chain and transportation areas of the business, using this information to drive process improvements and reduce cost. We have already taken steps to identify customer information that will lead to a successful implementation of the new CRM system in June 2018 to drive improvements in marketing across our school-based businesses. We're focusing on reducing cost of fulfillment with the introduction of new Oracle transportation management technology this year as well as more streamlined financial information through Oracle ERP beginning in January of 2018. We'll also realize technology cost savings as we consolidate systems into one enterprise wide architecture which allows for a more flexible technology staffing model. By strengthening our internal systems, we will improve business processes, reduce cost of distribution while marketing our club's fair and education programs more effectively in the U.S. and across the globe. Scholastic 2020 will also help us achieve our growth strategies for each business. In children's book publishing and distribution, we have already outlined the importance of the surge in core trade publishing operation, which should grow significantly this year except for the comparison to last year's success of Harry Potter and the Cursed Child. In addition to the titles previously mentioned including Dog Man, we will also be releasing two new illustrated editions of original Harry Potter titles, Prisoner of Azkaban in October, and Fantastic Beasts and Where to Find Them in November, as well as Harry Potter: A Journey Through a History of Magic, the companion book to the new British library exhibition leading up to the 20th anniversary of Harry Potter in the U.S. next year. We're also implementing a well=-honed book fair strategy in this important back-to-school selling season. As we communicated in July, we're focusing on growing revenue per fair in our most profitable fair segments by right-sizing the fairs and by better-matching resources to each school's demographics and needs. Our new CRM platform and new dashboards for the book fair’s sales teams will help these efforts. In addition, we are upgrading point-of-sale systems to simplify transactions as well as implementing a new merchandising strategy that makes it easier for parents and kids to find the best books curated specially for their age group. We believe this approach will lead to a higher level of participation and more revenue for transaction and fairs. In clubs, we're focused on sponsor retention and leaner cost structure, as well as a return to the multi-grade book club offers that have been effective in the past. We're also building our education business through new offerings like Scholastic EDGE, a major component of our guided readings program, new grammar writing and usage programs, and foundational phonics programs all in the pipeline are soon to be released. These new programs will grow market share beyond supplemental materials for Scholastic and include a complete Pre-K through Grade 6 core literacy program of instruction. We know there's a very attractive market for this solution given teachers' growing preference to build their own customized curriculums instead of relying on basic reading textbook. We're also bolstering our sales force, making targeted hires and sales professionals with experience in solution selling as well as adding editorial staff to expand our program offering. In international, Scholastic Asia is an important growth driver, given the dedication to English language learning, the rising middle class, and Scholastic’s strong brand recognition throughout the region. This includes continued growth in trade and direct sales as well as in education. We're also implementing a shared-services operation for Asia business units with a single financial and operational management system to leverage scale and minimize operating costs. In short, Scholastic expects strong underlying growth from trade from our club and fair channels and more focused strategy to expand education to take advantage of the changing market opportunity for core Pre-K to 6 literacy curriculum. We're expanding guided reading into a complete program of reading in the language arts skill, our classroom magazines will continue to provide the nonfiction content that teachers are looking for both in print and digital form. On top of that, the Scholastic 2020 program will help us manage a clear process to achieve marketing improvements in the reduction of distribution cost. With that, Maureen [ph] quarter results in more detail. Maureen?