Lucy Rutishauser
Analyst · Wolfe Research
Thank you, Chris. First, some housekeeping items to note. As a reminder, the RSNs were acquired in late August of last year, and so 2019's third quarter reported results do not reflect a full quarter comparison. As such, in many cases, I will speak to pro forma 2019 results, which is a more meaningful comparison and assumes we own the RSNs in those periods. I will also be referencing certain pro forma numbers for our Broadcast business, which reflects the CL 2 stations, Harlingen and Lexington, this year. Of course, the as-reported numbers can be found in our earnings release from this morning.
Also, as we discussed on last quarter's earnings call, distribution revenues in the Local Sports segment reflects an accrued deduction for the estimated rebates to be paid to the MVPDs based on the minimum games delivered. The rebate amount in the third quarter was $128 million. And for the year, the accrued revenue deduction is estimated to be $371 million, which gets paid after 2020. Offsetting this amount are overpayments owed to us by the teams, which reduces sports rights cash payments and which are expected to be realized in 2020.
As Chris mentioned, the resurgence of COVID, the lack of a vaccine and the resulting economic impact makes visibility for the business extremely low. And so we will not be providing guidance or commentary around financial expectations for 2021 at this time. During the third quarter, we estimated an impairment loss on the Local Sports segment of approximately $4.2 billion relating to goodwill and definite-lived intangible assets of $2.6 billion and $1.6 billion, respectively.
This was driven by a decline in distribution revenue brought on by a number of factors, including the recent loss of 2 virtual MVPDs as well as elevated levels of subscriber erosion, influenced by numerous factors, including fragmentation of content distribution platforms, shifting consumer behaviors, the current economic environment and the COVID-19 pandemic.
In addition, the company estimated the deferred income tax benefit of approximately $1.1 billion for the quarter in connection with the impairment loss. The company is in the process of finalizing the impairment analysis and related tax impact, which will be completed in time for the filing of the third quarter 10-Q. The impairment loss and related tax impact do not affect the company's cash position, cash flow from operating activities or debt covenants.
Now turning to the third quarter, consolidated company results, and what a quarter it was. We beat our expectations for media revenues, adjusted EBITDA and adjusted free cash flow. Consolidated media revenue for the third quarter increased 42% or $449 million from the third quarter of 2019 due to the inclusion of a full quarter of the Local Sports segment. On a pro forma basis, total company media revenues of $1.516 billion declined $53 million versus last year's quarter -- third quarter media revenues of $1.569 billion, but was up 5%, excluding the distributor rebate on incremental political ad revenue.
On a pro forma basis, total advertising revenues increased 17%, while core advertising declined mid-single digits, which was better than our third quarter guidance. As compared to guidance, media revenues were above the upper end of the range we gave on our last earnings call by $23 million. We expect full year as-reported 2020 media revenues to be in the $5.828 billion to $5.853 billion range with fourth quarter revenues benefiting from the strong political ad environment.
Consolidated media operating expenses in the third quarter were $1.289 billion or $1.286 billion on a pro forma basis, which was an increase of 22% compared to last year's pro forma $1.057 billion, as sports rights amortization expense increased due to a shift in timing and mix for league play. Versus our guidance, media operating expenses were below our expectations, primarily due to cost control measures.
Third quarter adjusted EBITDA, which excludes the impairment and nonrecurring legal litigation COVID transaction and regulatory items of $13 million, increased 97% to $736 million, due in large part to the inclusion of a full quarter of the Local Sports segment. On a pro forma basis, adjusted EBITDA of $735 million increased $96 million from last year's $639 million, driven by lower sports rights payments and higher advertising revenue.
Adjusted EBITDA for the quarter was $115 million higher than the high end of guidance. We expect full year 2020 adjusted EBITDA of $1.857 billion to $1.878 billion.
Third quarter consolidated adjusted free cash flow, which excludes the impairment and the nonrecurring items, was $551 million, which was $140 million above the high end of our guidance. Pro forma free cash flow of $550 million was $199 million over third quarter 2019 pro forma free cash flow of $351 million. We expect full year 2020 adjusted free cash flow of $1.113 billion to $1.139 billion.
Diluted loss per share on 75 million weighted average common shares was $42.66 for the quarter, reflecting the impairment taken in the quarter. And when adjusting for the impairment and the other nonrecurring items, diluted earnings per share was $2.13 for the quarter.
Neither credit silos revolver was drawn during the quarter. In September, we entered into a 3-year, $250 million accounts receivables facility in the Diamond silo, providing for incremental low-cost funding for general corporate purposes and potential acquisitions. As of the end of the quarter, the balance borrowed under the facility was $74 million and was $196 million at the end of October. We have not repurchased shares since our last earnings call. But as a reminder, for the 9 months year-to-date, just over 19 million shares, representing 21% of the total shares and almost 30% of the float as of year-end 2019, had been repurchased.
Now for the segment details. For the Broadcast and other segments, third quarter. Political was more than 30% higher than our expectations and the primary driver for the 12% increase in media revenue versus the same period last year. While core advertising was within guidance, political was $105 million as compared to our expectation of $75 million to $80 million for the quarter. Distribution revenues increased 9%, reflecting guidance.
For the Broadcast and other segment, media revenues totaled $817 million, which exceeded the high end of our guidance range by $12 million. Media expenses were $21 million higher in this year's third quarter versus last year, primarily on network programming fees, but were better than our guidance on cost control measures across most expense categories. Adjusted EBITDA of $271 million was a $62 million increase over the prior year period and, again, exceeded our expectations.
Turning to the Local Sports segment for the third quarter. Media revenues for the segment of $727 million were more than double the prior year period, aided by a full quarter of RSN results versus a partial period a year ago. Compared to guidance, media revenues came in at the top end of the range. Excluding the $128 million distributor rebate accrual, media revenues were only $2 million below last year's pro forma revenue of $858 million even though the prior year included 1 month of DISH carriage fees.
Breaking this down further, the decline in distribution revenue to $597 million was offset by the pro forma total advertising revenue increase of 27% versus last year, which includes Marquee, higher political revenues and increased revenue per game. Local Sports media expenses of $801 million were $211 million or 36% higher than pro forma third quarter a year ago, with the vast majority of the increase due to the timing of the sports rights amortization expense, with the MLB's regular season being played solely in the third quarter of 2020 and in addition to having NBA and NHL games in the third quarter of this year.
Media expenses were about $10 million less than guidance due primarily to lower promotion and production expenses. Diamond also paid less in management fees to STG during the quarter than guidance, which had assumed certain allocation of expenses that DSG ended up paying for directly. Local Sports adjusted EBITDA of $464 million for the quarter was higher than pro forma results of $425 million last year and well above our guidance range of $402 million to $410 million, and that's due primarily to the timing of the sports rights payments, team rebates and higher advertising revenue.
Now turning to the consolidated company balance sheet. Consolidated cash at the end of the quarter was $632 million, including $266 million at STG and $346 million at Diamond. Total debt at the end of the third quarter was $12.463 billion, and the net leverage ratio for consolidated Sinclair at quarter end was 6.5x. Sinclair Television Group's first lien indebtedness ratio on a trailing 8 quarters was 2.5x on a covenant of 4.5 and 4.3x on a net leverage basis through the bonds. Diamond's first lien indebtedness ratio on a trailing 4 quarters was 6.8x on a covenant of 6.25x, as a reminder, which only springs if the revolver is drawn over 35%, and Diamond's total net leverage was 8.8x.
Okay. So turning to fourth quarter and full year guidance. For our Broadcast and other segments, our fourth quarter media revenue guidance is $942 million to $961 million, up approximately 16% to 19% from last year's pro forma $810 million. The pro forma numbers exclude the results of our Lexington and Harlingen stations which were sold this year. The increase in media revenue is driven by higher political and distribution revenue, which is partially offset by a projected mid-to-high teens percent decline in pro forma core advertising. And I cannot stress enough just what a record historic year political revenues were for us, reflecting over 30% more than our pro forma previous record political year in 2012 and over 70% more than 2016's pro forma political ad revenues, and we expect this should bode well for the 2022 midterm elections.
Full year pro forma media revenues are expected to be $3.199 billion to $3.218 billion. Fourth quarter adjusted EBITDA for the Broadcast and other segments is expected to be between $351 million and $367 million compared to pro forma $272 million. With the full year 2020 pro forma adjusted EBITDA expected to be $986 million to $1.2 billion.
For the Local Sports segment, fourth quarter media revenue is expected to be $557 million to $563 million, down 29% to last year's $788 million. The projections include $119 million for the distributor rebate approval, the absence of the 2 virtual MVPDs and the impact from a later start to the NBA and NHL seasons, which we have assumed start in the early part of 2021.
For the full year, media revenues are expected to be $2.713 billion to $2.719 billion, fourth quarter adjusted EBITDA expected to be $235 million to $241 million and full year adjusted EBITDA expected to be $867 million to $873 million, which reflects our estimates for both the total net reduction in sports rights payments to the teams and the total expected accrual for the rebates VoD distributors.
For the consolidated company, fourth quarter media revenues are expected to be $1.475 billion to $1.499 billion. Fourth quarter adjusted EBITDA is expected to be $586 million to $608 million and fourth quarter adjusted free cash flow of $406 million to $432 million. For the full year, pro forma media revenues are expected at $5.814 billion to $5.838 billion, pro forma adjusted EBITDA at $1.853 billion to $1.875 billion and pro forma adjusted free cash flow expected at $1.109 billion to $1.136 billion. And based on current share counts of approximately 74 million shares, this equates to pro forma free cash flow per share of approximately $15 to $15.35 per share.
And so with that, we would like to open it up to questions, operator.