Patrice Louvet
Analyst · Wells Fargo. You may ask your question
Thank you, Cory. Good morning, everyone and thank you for joining today's call. We're pleased to report fourth quarter and full year fiscal '19 results that delivered on our commitments with revenues, operating margin and double-digit EPS growth all coming in ahead of our outlook for both the quarter and the year. Our fourth quarter performance was driven by double-digit revenue growth in Asia and Europe on a constant currency basis and better-than-expected AUR growth globally. North America also made continued progress on returning to a healthier base with ongoing elevation of our brand and a planned reduction of our off-price channel penetration, though we recognize that we still have more work to do on this multiyear journey. On balance, our company outperformed on core metrics this year with several areas of our business delivering ahead of expectations and a few that require more work. Moving forward we're focused on leveraging the successes while also applying the learnings from this first year of our next great chapter strategic plan. As we close out fiscal '19, Ralph and I are proud of the work our teams have done this year. We're encouraged by the strong progress we've made on our strategic plan to deliver long-term, sustainable growth and value creation. In a moment, Jane will take you through the fourth quarter and fiscal '20 outlook, but first let me start by reviewing our fiscal '19 highlights across the five strategic priorities in our plan. As a reminder, these include first, win over a new generation of consumers. Second, energize core products and accelerate high potential underdeveloped categories. Third, drive targeted expansion in our regions and channels. Fourth, lead with digital across all activities and fifth, operate with discipline to show growth. Starting with over new generation of consumers, as we outlined at Investor Day last June, our goal is to recruit millions of new consumers into our brands each year. To achieve that, we've been elevating our brand building content and increasing our marketing investment, with a focus on channels that matter most to consumers today namely, digital and social. In fiscal '19, we increased marketing spend by 13% on top of the 10% increase in the prior year. Highlights from the year and key learnings included, two unique fashion shows the generated record levels of global engagement from Ralph Lauren. We are creating differentiated experiences with our shows where we can engage consumers in new ways and amplify our messaging globally to in-store events and digitally. Our exciting collaboration with UK-based streetwear brand Palace and limited edition launches throughout the year, introduced the brand to new and younger consumers. As part of this, we activated our new POLO mobile app and partnered with influential specialty retailers around the world to reach trend savvy consumers where they shop. We continue to leverage the power of cultural events and influencers, notably Ralph's incredible custom designs for the wedding of Priyanka Chopra and Nick Jonas in India and our successful exhibition at Intercept one of China's most innovative platforms for creatives from the world of art, food, fashion, and music. And lastly, our partnerships and high visibility with Wimbledon, US Open Tennis and the US team at the Ryder Cup, reinforced Ralph Lauren's authentic connection to the world of sports. As a result, we saw healthy growth in our number of Instagram followers with a 45% increase to last year to reach over 15 million followers across our brand handles. In the fourth quarter specifically, marketing highlights included our spring 2019 runway presentation, which transformed part of our Madison Avenue flagship into an immersive, provision-inspired Ralph's Coffee experience. We're also leveraging key categories like Fragrance to recruit a new generation of consumers. In Q4, we launched a new campaign around the iconic Ralph Lauren Romance fragrance, featuring our new global ambassador Taylor Hill. And just a few weeks ago, you may have seen our Family is Who You Love global campaign, which captures a modern take on family, however you define it. It is a positive and powerful message about inclusion that has resonated with consumers and across Global press. We are gaining traction with younger consumers as we engage with them in new, relevant, and exciting ways. We are in the early stages of this journey and are focused on building momentum among both millennial and Gen Z consumers globally. Moving on to our second key initiative, energize core products and accelerate high potential under-developed categories. In the fourth quarter and fiscal year, we made progress on our long-term plan to drive roughly half of our revenue targets through growth in core product and the other half through the expansion of five under-developed categories. Our iconic and updated core styles continue to be a key driver of our top line performance. As Ralph and the design teams generate excitement in the marketplace. We continue to animate these core styles through the use of print, embroidery, color blocking, graphic POLO logos, our POLO bear and customization offerings. Moving to our under-developed categories that have significant growth potential across our brands. These include denim, outerwear, wear-to-work, footwear and accessories. Our performance in denim outerwear, which are the further developed of the five categories was encouraging this year, benefiting from an improved product, merchandising and distribution focus. Positive sales trends in these categories for both the fourth quarter and fiscal 2019 indicated a strong consumer response to our new initiatives. Notably, outerwear growth accelerated as we move through the year, fueled by our focus on key programs such as core nylon, down, bomber and leather jackets. We were able to apply early learnings from this past winter's performance as we launched an expanded outerwear offering and coordinated marketing campaign for fall 2019. And while the accessories are expected to play a more meaningful role leader in our long-term plan, we were excited to introduce our RL50 collection hand back to the market this spring. Our newest merger classic Ralph Lauren style with modern sophistication and artisanal leather craftsmanship. These developments represent strong progress, but we still have work to do, particularly in product areas that are not yet performing to their potential. For example, a Lauren wholesale business in North America where we need to drive a greater focus on core categories and better balance core product with fashion. And while our core POLO products drove our performance, we have an opportunity to strengthen the appeal of our fashion concepts. We've already taken decisive action to address both of these areas with a new design direction and category strategy in place for Lauren, which should start to impact spring '20 and onward, and earlier adjustments in place on or POLO design concepts. Moving on to our third key initiative; drive targeted expansion in our regions, and channels. We are focused on building a cohesive brand-elevating Ralph Lauren experience across our retail, wholesale, and digital commerce presence in key cities around the world. In fiscal '19 we opened 135 new stores and concessions globally and closed 85 locations. This included 94 openings in Asia with 39 in China, our fastest growing market. For the full year, greater China revenue was up 20% to last year in constant currency, representing about 3.5% of our total company revenue. This included more than 30% growth in Mainland China on top of the 25% growth we reported last year, driven by comp growth and new stores. In Europe, we opened four new full-price stores and two new factory stores on a net basis. We are still significantly underpenetrated at brick and mortar retail, with only 23-owned full price stores across Europe, and we continue to see a meaningful long-term opportunity to build out our ecosystem strategy in the region. Overall in fiscal '19 we track slightly behind our annual store openings target, as we remain highly selective on real estate locations to ensure that they elevate the brand and meet our profitability targets. Moving on to our fourth key initiative lead with digital. Our global digital business including our directly operated sites, departmentstore.com, pure players and social commerce was up 11% in constant currency in fiscal 2019, with strong performance across all regions led by international. Our directly operated North American digital flagship returned to positive growth during the year as planned. Comps grew 10% compared to a 22% decline in fiscal ' 18 as we lap last year's transition to cloud-based platform. Our directly operated European digital commerce sites also showed strong improvement following the move to our new platform this fiscal year. Comps were up 6% in the fourth quarter and full fiscal year, despite reduced promotional activity to elevate the brand. We also continue to drive strong performance with digital pure play partners across all regions this year. In the US, in the fourth quarter, we added distribution of Men's Polo the Essence a leading international fashion platform known for its curated selection of luxury and streetwear brands. We also expanded our presence on motor operandi with RRL and the [indiscernible] with Chaps. Internationally, we added 11 new wholesale digital partners in Europe in the quarter. Including specialty players that resonate with younger trend forward consumers like slamjamsocialism.com in Italy, and kicks.com in Germany. We also continue to expand our digital presence in Asia including enhancements to our WeChat, shop in shop, in China an exclusive online collaborations with high-profile partners in Japan, Korea and Hong Kong. While encouraged by our digital commerce momentum we see opportunities to accelerate growth of our total digital ecosystem and gain share. For example, by better leveraging our experience and assets in brand building and presentation from our own digital flagship we can apply our best practices with those of our partners to drive higher performance and productivity on wholesale.com. Let me touch on our fifth key initiatives, operate with discipline to show growth. In fiscal '19 we continue to challenge every cost and improve our efficiencies as we progress towards a mid-teens operating margin target by fiscal '23. Adjusted operating expenses excluding marketing grew 1.4% below our top line growth for the year. This cost discipline enabled us to ramp up our marketing investments and expand our global retail presence, while increasing operating profit and operating margin above our guidance. Jim will provide more details on how we're continuing to drive productivity. I also wanted to give you an update on citizenship and sustainability the topic we care deeply about. Over the last six months we've undertaken a focused effort to evolve our strategy and further embed sustainability across our organization. In the coming months, we will share more about our approach to one; creating product, two; managing our environmental impact and three; how we champion and support our employees, the workers across our supply chain and our communities. One recent example of how we are bringing this to life in our products was the launch of the Earth Polo in April. The Earth Polo is made entirely of recycled plastic bottles and uses a waterless dyeing process. Early consumer reaction has been strong and we look forward to sharing more as we progress in this journey. And lastly we recently announced two key organizational changes to support our strategic initiatives going forward. Jane Nielsen's role was expanded the Chief Operating Officer in addition to Chief Financial Officer. And Howard Smith, who successfully led our international group was elevated to the role of Chief Commercial Officer at the end of March adding North America to his responsibilities. We expect these changes to enable faster re-application of proven successes. Both promotions are extremely well deserved and further highlight the strength of our leadership. In closing, this year's results demonstrate our progress on putting the consumer at the center of everything we do. Elevating the brand and balancing growth and productivity to deliver long-term sustainable growth and value creation. Our recent global employee survey conducted by Korn-Ferry demonstrates accelerated levels of engagement versus the prior year that now surpass the high performing norm. It's our teams excellent execution that is moving us forward and Ralph, the leadership team and I are inspired and energized by them every day. With that, I'll turn it over to Jane and will join her at the end, to answer your questions.