Patrice Jean Louis Louvet - Ralph Lauren Corp.
Management
So, Omar, nice to meet you on the phone. Let me maybe just step back on how we look at e-commerce and online brand-building and, hopefully, that will address both of your questions. So first of all, the way we look at the e-commerce opportunity is really through three lenses. The first one is our own site, and I'll come back to that in a second. The second one is our retailers' sites. And then, the third one are the pure plays. So if you look at the plan on our own site, I think this has been talked in the past, but we're in the process of completely transforming our RalphLauren.com site. And we expect by the end of the fiscal year to have something that we're excited about, both in terms of brand-building and in terms of e-commerce, right. The expectation really for the team is this site needs to be our flagship. It's the kind of flagship store of the future, and it hasn't been that in the past. So there's an important pivot there. And then, obviously, we need it to be an e-commerce machine. As far as our retailers' .com operations are concerned, I've had the chance with my first couple of weeks on the business to actually meet with the CEOs of a number of our top retail partners. And it's actually been exciting to see the focus they're putting on e-commerce and some of the numbers some of them are posting, right, which is actually quite strong. So we want to make sure we're taking advantage of that momentum and working very closely with our retail partners on the way the brand shows up, both again from the brand-building standpoint, our storytelling and from a e-commerce standpoint. Then the third area is pure plays, which is obviously growing significantly. And we're starting to participate in that. We just signed with zulily a few weeks ago. And you can expect us to expand our presence among the pure players, both here in North America and around the world. And then we double-click on social media. You heard in our remarks that Ralph and I are really committed to evolving how the brand is expressed and experienced. And, obviously, social media, Omar, you're absolutely right, has got to be a key part of that. We have a new CMO, a new global CMO that came in a few months ago, who's dead-focused on understanding the landscape, getting super clear on which consumers we really go want to after and then leveraging all the social media platforms that you can think of, both here and around the world, because this is how we will further modernize the brand and really make it even more relevant to the younger populations coming into the market.