Jackwyn L. Nemerov
Analyst · Buckingham.
So David, on the relevance of our Ralph Lauren brands and the appeal to younger consumers, this is something that the company is highly focused on, starting with Ralph, and it's continuous. The -- it's something, as we look at our Polo portfolio, let me start with Polo Women's. When you see the product, our advertising campaign, the attitude of the way the product is styled and the environment in which we have placed the consumer, you will see that this is the centerpiece of the appeal of the Polo Women's brand. We've already, although it's just in the first couple of weeks as the product has started to hit some of our stores, we're absolutely seeing that younger consumer responding to the brand. And it's in attitude, it's in fit and the overall appeal, while keeping our heritage, the spirit of the brand, the fit of the brand, really is driven towards this young contemporary customer. In our Polo clothing, one of the important things, as we took that license back, was really about creating a new and younger attitude, both in fit and appropriate price point as an entry point to our Polo brand and our Ralph Lauren portfolio. And the early response on that has been quite favorable. In our luxury product, Black Label really speaks to a much more contemporary viewpoint and customer and we're continually really refreshing and updating that product and that point of view and meeting with outstanding results. We see the same thing in RRL brand, and while it's really about heritage, it's about authenticity, which that younger consumer really relates to and we're seeing excellent momentum in our RRL brand. Our Denim & Supply brand speaks directly to the millennial consumer and that brand was introduced about 2 years ago. And it's growing at double-digit rates year-over-year for the past couple of years and we don't see any change in that. And we have another significant door rollout beginning this fall. So as I've said, the momentum there has been quite good. And in our accessory opportunity, we're also appealing to that younger customer. When you have the opportunity to see the new Polo Women's product, both the footwear and accessories, that we're selling and seeing some early success and we're now intent on expanding those categories in Polo Women's, have a very young, hip attitude. And I think you'll quickly see visually, as soon as you have an opportunity to see our new store opening, to really identify with why, in fact, we feel that our brands are so relevant to the younger consumer.