Jackwyn L. Nemerov
Analyst · Buckingham Research
Thank you, Chris, and good morning, everyone. Our first quarter results demonstrate that despite the formidable challenge of a cold and late start to spring around the world, we had a good spring-summer season and we're able to exceed our sales and profit plans for the quarter. The balance and diversity of our merchandise assortments, as well as the lifestyle positioning of our brand, which tends to emphasize a total sensibility over a single item, allowed us to offset softness in certain seasonal classifications such as knits and sandals, with strong performance in other categories such as dresses and denim. In addition to strong performance for the Ralph Lauren brand, the Chaps brand also had a fantastic quarter across a wide range of merchandise categories. As Chris mentioned, the integration of the Chaps men's sportswear business into our organization went smoothly and is, in fact, one of the fastest transitions we've ever executed. Chaps is $1 billion brand at retail with representation in over 40 merchandise categories, and we're excited about the growth it represents for the future. With direct control of the largest and most strategically important merchandise categories, we believe that we can further enhance the clarity and consistency of the brand to drive even stronger productivity gains and achieve merchandising and marketing synergies with our customers. The success of Chaps in North America over the last several years is a clear demonstration of the enduring value of trusted brands that deliver consistent quality and great value. In order to more fully leverage the power of this brand, we are building a plan to expand the distribution of Chaps around the world. I'm pleased to share with you that we have an agreement with a distribution partner in Mexico to launch Chaps in that market in both retail and wholesale locations next spring. This is the first step in an exciting new journey for Chaps, and we've received tremendous interest from other potential partners around the world, so there will be more to come on future calls. Now I'd like to spend some time on exciting developments on 2 of our strategic initiatives. The first being the evolution of our omni-channel approach to servicing the customer, and the second being an update on some of our non-apparel merchandise categories. With regard to the omni-channel, you already know that developing our worldwide direct-to-consumer presence is one of the most important long-term strategic growth objectives. We've invested substantial amounts of capital and operating expense to build both retail stores and online shopping experiences that are unique to our brands and distinctive to the consumer. During the quarter, we opened 2 high-profile Ralph Lauren retail locations in China, a spectacular 10,000 square-foot Men's flagship store in central Hong Kong, with an impactful 6-story facade and a 5,800 square-foot Men's and Women's store at L'Avenue in Shanghai, which is a new first-class retail and office complex. Both stores will showcase our luxury apparel and accessories in a powerful way. China is one of the company's largest and most compelling long-term growth opportunities. And the foundation of our strategy is a retail expansion that will require significant investment in both stores and e-commerce capabilities in order for us to be properly positioned in the market. As you know from our approach in the U.S. and Europe, our stores, both physical and virtual, are critical expressions of our brand, so the decisions we make in China are extremely important to the future of our luxury business. Last quarter, we spoke briefly about retail strategy for our Polo brand that would allow us to more fully represent that aesthetic across men's, women's and children's merchandise. We believe that a dedicated retail expression for the full breadth of the Polo brand will allow us to better serve a diverse customer base. Our existing luxury retail stores offer a smaller assortment of Polo and only for men, and those locations attract a customer who's really drawn to our Black Label and Purple Label products. The creation of dedicated Polo stores will provide the right environment in which to represent the sensibility of this powerful brand, with a full product line across not only men's, but also women's and children's. Given the broad appeal of the Polo brand, we believe that there's potential for these stores in many locations around the world. We opened the first dedicated Polo store in East Hampton during the first quarter and it's off to a great start. As we embark on the first phase of a multi-year plan to leverage the tremendous global demand for our Polo brand, several more retail projects are planned around the world, including a 35,000 square foot flagship on Fifth Avenue in New York. We are also excited about the continued global development of our Denim & Supply brand. We opened 2 Denim & Supply stores in the United States during the quarter, one on University Place in New York City and the other on Newbury Street in Boston. They joined a fleet of 15 other Denim & Supply retail stores, 8 in Europe and 7 Asia, and complement our worldwide wholesale distribution. Denim & Supply is a relatively new brand that resonates with the 20-something millennial audience. The product is fresh and distinctive, but grounded in the quality and the authenticity of Ralph Lauren. As far as the brand has come in its first 2 years, we believe there is considerable room for additional stores. In another aspect of our plan to fortify our omni-channel approach, we're on track to launch e-commerce in South Korea later this fall, which will represent the 14th country in which we are e-commerce-enabled. We have invested in e-commerce-capable distribution centers in Italy, Hong Kong, Tokyo and Seoul to support additional ship-to markets throughout Europe and Asia. We will also be opening our greatly expanded distribution center supporting our North American e-commerce operations this fall. Over the last year, we've invested about $75 million in capital to build a facility that can support the doubling of that business. Because we view our retail stores and e-commerce sites as not only important commercial ventures but also valuable branding vehicles for us, we believe it is imperative that both merchandising and marketing messages be aligned. To ensure this, we've invested in the technology and the distribution logistics capabilities that allow us to integrate and leverage the unique power of our product distribution, our inventory and our brand messages. Today, a customer in one of our stores works with a well-trained sales associate who uses an iPad to easily and quickly offer additional options that he or she knows are available online but that the customer is not seeing right there in that particular store. That additional option could be as simple as a size or a color or it could be a style or a label not sold in that location. The combination of sales associates who are knowledgeable across the entire portfolio of our products and technology that enables easy access to a single pool of shared inventory is a winning formula. The customer's experience is richer and more dynamic, and our productivity and profit margins are stronger. And of course, as technology and distribution capabilities have evolved, so, too, has the customer -- the consumer behavior, and we know that the customer explores, browses and shops our brand across these channels and that their expectation is one of alignment and seamlessness. We are very focused on servicing and delighting our customers wherever they choose to shop for Ralph Lauren. To that end, the investment we're making in our customer intelligent platform is focused on realizing a holistic view of our customers, so we can service them in a brand-centric, channel-agnostic manner in real time. Our omni-channel thought process extends beyond our directly operated retail business. Over the past several years, we've architected and executed a highly successful application of this omni-channel view with our wholesale partners. And it's been an important driver of our growth and success together. As you're well aware, our largest wholesale partners are focused on integrating their physical stores with their e-commerce operations. We have partnered with them to support those endeavors with fully integrated merchandising and marketing strategies that reinforce our brand's leadership position, both within their stores and on their sites. Now turning to our merchandise categories beyond apparel: handbags, footwear, watches, jewelry, eyewear and fragrance. I want to update you on our continued development and investment. You've heard us talk about handbags, small leather goods and footwear because they have been among our fastest-growing categories and represented approximately 8% of our consolidated sales in fiscal 2013. We are pleased with the credibility the Ralph Lauren brand has established in a relatively short period of time in the highest tier of the luxury leather goods market, and are also focused on building a strong platform for sustainable long-term success. This fall, you will see a lot of activity around our most iconic handbags, the Ricky. Launching in the next few weeks is a complete world of Ricky story built around a greatly expanded range of handbags and small leather goods products inspired by this signature bag. A high-impact, multichannel global advertising, marketing and public relations program featuring the recently introduced Soft Ricky style will be impossible to miss. The introduction of the Soft Ricky has already been a great success worldwide, and we are building upon its appeal with this introduction of a broader range of sizes, colors and related items for the fall and holiday seasons. Beyond luxury handbags, there's also momentum for other accessory categories. Building upon the worlds of Ricky platform in leather goods, we are leveraging some of our most iconic brand themes to develop new watches, eyewear and fragrances. This spring, we had a great success with 2 of our new watches, the Safari Chronometer and the Steel Link Stirrup. The high level of consumer interest in these new styles has increased exposure for our entire watch collection and had a beneficial impact on the business. The Safari aesthetic was also the inspiration for our latest eyewear collection, where both optical and sun styles were introduced into the line and were well received by the consumer. Ralph's passion for the design of fine automobiles was the inspiration for our newest men's fragrance, Polo Red. The fragrance and its messaging has been huge hits with consumers, and the early success of Polo Red will be supported this fall with substantial television and magazine advertising. And with that, I'll turn the call over to Chris.