Roger N. Farah
Analyst · Goldman Sachs.
Okay, Adrianne. Let me break my answer into 2 pieces. The cost of goods discussion, which has been well dialogued among the industry, we took the position, when that began to occur, that we thought it would be a period of time of extraordinary inflation in raw materials and in labor, but believed it would not sustain. So a lot of the action that Jacki talked about and decisions that we made, we think it played well to our customers. We maintained quality. We did not change, make or raw material or trim or fit. And I think we've picked up market share, because the customer has come to expect that from Ralph Lauren. We passed along certain of the price increases, and that did affect, in the end, some of our margin. But we're all seeing now fall '12 and beyond raw materials, but particularly cotton coming back to a more appropriate level. And we think our margins will begin to rise in the fall '12 and beyond period. So we think we made the right decision there. And that's playing out around all product categories, particularly those that are dominated by cotton. Separately, we are seeing a mix change that's helping our margins. One, the retail margins are higher in rate than wholesale. And as you've seen this quarter, particularly, we're getting extraordinary growth out of our direct-to-consumer business around the globe. Second, the international markets actually have higher margins than the domestic markets. And so as that growth continues and the penetration rises, that will help margins. And then in certain other product categories, as they continue to grow, including accessories and others, those should be, over time, margin-rich categories. So the mix is working to our advantage as it plays out over the next 2 or 3 years, in addition to what we think is more normalized and predictable cost of goods changes. That's the end of my answer.