Earnings Labs

Rocket Companies, Inc. (RKT)

Q4 2022 Earnings Call· Tue, Feb 28, 2023

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Transcript

Operator

Operator

Good afternoon. My name is David and I will be your conference operator today. At this time, I would like to welcome everyone to the Rocket Companies Inc. Fourth Quarter and Full Year 2022 Earnings Call. Today's conference is being recorded. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions] Thank you. Sharon Ng, Head of Investor Relations, you may begin your conference.

Sharon Ng

Analyst

Good afternoon, everyone and thank you for joining us for Rocket Companies earnings call covering the fourth quarter and full year of 2022. With us this afternoon are Rocket Companies CEO, Jay Farner; our current Director and future Interim CEO, Bill Emerson; our President and COO, Bob Walters; and our Chief Financial Officer, Brian Brown. Earlier today we issued our fourth quarter and full year earnings release which is available on our website at rocketcompanies.com under Investor Info. Also available on our website is an investor presentation. Before I turn things over to Jay, let me quickly go over our disclaimers. On today's call, we provide you with the information regarding our fourth quarter and full year 2022 performance as well as our financial outlook. This conference call includes forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from the expectations and the assumptions we mentioned today. We encourage you to consider the risk factors contained in our SEC filings for a detailed discussion of these risks and uncertainties. We undertake no obligation to update these statements as a result of new information or further events, except as required by law. This call is being broadcast online and is accessible on our IR website. A recording of the call will be posted later today. Our commentary today will also include non-GAAP financial measures. Reconciliations between GAAP and non-GAAP metrics for our reported results can also be found in our earnings release issued earlier today as well as in our filings with the SEC. And with that, I'll turn things over to Jay Farner to get us started. Jay?

Jay Farner

Analyst

Thanks Sharon. Good afternoon and welcome to the Rocket Companies earnings call for the fourth quarter in full year of 2022. Today we're going to recap last year's achievements and highlight how we continue to innovate to enhance the Rocket client experience. We'll also discuss how we've put key pieces of our client engagement program in place with the goal of lifting conversion and lowering our cost to acquire clients and ultimately expanding our purchase market share and extending client lifetime value. But first, I want to take a moment to talk about the leadership transition we announced a few weeks ago. As you know, on June 1st, I will be retiring from my role as CEO. The last 27 years of Rocket and in particular the last six as CEO, have been among the most rewarding experiences of my life. We've accomplished so much together as a team, and I've made many lifelong friends. With all the excellent work accomplished in 2022 and into 2023, I believe now is the right time to step aside, so I can spend more time with my family while the company continues on its journey executing on these transformational strategies. I have to thank Dan Gilbert specifically. His mentorship and friendship for nearly three decades is something I'll always appreciate. One thing is for certain I have tremendous confidence in this team's ability to continue to execute the company's strategy. We have the brightest minds in the business and the depth and breadth of our leadership team has set the bar for the industry. My confidence also stems from the fact that Bill Emerson is taking the reins as Interim CEO upon my departure. Many of you know Bill, as he served as a CEO of Rocket Mortgage for 15 years. We've remained close and he's continued to lend his advice and his counsel. He has a true passion for Rocket Companies and we will work closely together to ensure a seamless transition. Bill, would you like to share any thoughts?

Bill Emerson

Analyst

Thanks Jay. It's great to be here with everybody today. As Jay noted, I've been with Rocket for three decades, including as Chief Executive Officer of Rocket Mortgage from 2002 to 2017. I've remained engaged in the business since that time through my position as Vice Chairman of Rock Holdings, which is the majority shareholder of Rocket Companies. I'm excited to roll up my sleeves and dig in with Jay and the rest of the company's phenomenal leadership team to build on our strong foundation and continue executing at a high level while the Board conducts a search for a permanent successor. On a personal note, Jay has been a great colleague and friend, and I want to take a moment to thank him for his tremendous impact on this organization. His vision for Rocket future has created a pathway for success and positioned Rocket very well. With that, I'll hand it back to Jay.

Jay Farner

Analyst

Thanks Bill. Now turning to our results. 2022 was a challenging year for the housing and mortgage industry, and one defined by rapid change. Over the past 12 months, eight increases in the Fed funds rate intended to reign in high inflation led to a sharp rise in mortgage rates. The 30-year fixed rate mortgage spiked from roughly 3% in January to more than 7% by the end of October. This represents the largest and steepest rise in roughly four decades. With the volatility and increased cost of financing, demand for rate and term refinance transactions shrink significantly while housing affordability and consumer concerns about looming recession weighed heavily on the home purchase market. Despite this backdrop, we continue to invest in innovative technology and programs to serve our clients better and to capture the immense opportunity. The mortgage industry is fragmented. The direct to consumer channel, Rocket's bread and butter from the beginning, represents the vast majority of the mortgage market. Our company has a long track record of disrupting mortgage refinance in this space and growing market share, and we believe we are well-positioned to do the same in the home purchase market, with products and ecosystem and client engagement programs that we've put in place. We believe we can grow our purchase share by delivering an engaging and differentiated client experience with the additional programs we've launched over the last 12 months, particularly to the millennial and first time home buyers who drive the industry. In fact, we've launched several significant achievements in 2022. We successfully integrated Rocket Money into the Rocket family and launched Rocket Rewards our innovative loyalty program. We unified our business under one Rocket brand and delivered a seamless Rocket accounts single sign on experience to our clients. And we will soon be…

Brian Brown

Analyst

Thank you, Jay and good afternoon, everyone. On today's call, I'll cover our financial results for the fourth quarter and full year 2022. I'll talk about the actions we're taking to improve the cost structure and the investments we're making in our platform. I'll conclude by sharing our outlook for the first quarter of 2023 and discuss what we're seeing in the current environment. As you heard from Jay, the mortgage industry faced an extremely difficult environment in 2022. Rapidly rising interest rates, declining consumer confidence and challenging affordability, impacted demand for purchase in refinance mortgage products throughout the year. To put the demand headwinds in perspective, the MBA's mortgage application index drop nearly 70% in 2022, the largest inter-year drop in the history of the data set going back to 1990. At the same time demand was falling, the mortgage industry faced excess capacity. We've seen players across the industry struggle to adjust to the volatile environment facing liquidity issues, retrenching or exiting the industry altogether. Against this backdrop, Rocket Companies continued to invest and innovate. We also took significant action to adapt to the changing market. From Q4, 2021 to Q4, 2022, we reduced our expenses by $3 billion or 40% on an annualized basis, while protecting our platform investments in focusing on client lifetime value in a purchase heavy mortgage market. For the full year 2022, Rocket delivered positive GAAP net income and adjusted EBITDA. As always, we're focused on driving operational efficiency and financial profitability while investing to position the company for sustainable long-term growth. Diving a bit further into the full year results, we delivered $133 billion in closed loan volume and $4.6 billion in adjusted revenue in 2022. Our GAAP net income for the year was $700 million or $0.28 per share. We reported…

Operator

Operator

Thank you. [Operator Instructions] We'll take our first question from Kevin Barker with Piper Sandler. Your line is open.

Kevin Barker

Analyst

Thank you for taking my questions. I just wanted to follow up on, you obviously have been impacted by the refi market and rates and everything associated with it has been really, really tough across the industry as well. I mean, what are you doing that is going to really accelerate the diversification of revenue, particularly in the next six to 12 months, given we've seen gain on sale in mortgage volumes come under quite a bit of pressure just given the rate environment.

Jay Farner

Analyst

Yeah. Thanks Kevin. It's Jay. Certainly that's something that we think about each and every day and we have been thinking about it, especially the last 12 months. And I think if I'll point back to a lot of our prepared remarks, we have been focused on strengthening our ability to cut through what is a very challenging marketing and acquisition model in mortgage. So, you might say, well, diversify even more into other products, but actually what we're seeing right now is because so many others are coming out of the space, we can go through Wells Fargo, JP Morgan, Chase, USAA, Blend, Compass, Mr. Cooper, Flagstar, I mean mortgage company and bank after bank has pulled back from the mortgage space. So, there is an opportunity to actually grow market share in the mortgage space and purchase in particular, but you've got to bring down the cost to acquire the client, you've got to incur -- increase conversion rate. And so, as we went through the prepared remarks, the work with our Home Buying Plan, the work with the Inflation Buster, I think I referenced that there are other very unique products that will be launched here shortly, will launch or the mention I made of a credit card that will help homeowners in particular with rewards, the strong growth of our rewards program. Over a million clients already signed up early tests showing that we're doubling the conversion rate there. All of that will allow us to grow market share in the purchase category as others come away. And when we prioritize where our tech resources, our sales resources, and our marketing resources should be, we feel very strongly that grabbing that purchase market share is our best place to focus. Because as we know, with a 90% retention rate, as rates move around, tick up, tick down, people take cash out, will recapture that client again and maximize lifetime value. So, doesn't mean we're not focused on Rocket Loans, doing great stuff with Rocket Loans when it comes to personal loans, solar financing, auto financing, but we see a very big opportunity right now, as the mortgage market seems even more fragmented than it's been in the past to lean in and grab that market share.

Kevin Barker

Analyst

Yeah. It seems like a quite a bit of opportunity just given the headwinds across the industry. I mean, do you feel -- I mean, some of the things that you're putting in place obviously take time to develop as you start to build out and deploy into your customer base and others. But do you feel like there's an opportunity to accelerate some of that diversification via M&A or some other type of strategic initiative?

Jay Farner

Analyst

Well, as you mentioned, I think some of the teams do take time, and that's why we have prioritized the work to be so focused, and I'm so proud of the team and how much they've rolled out in the last six months. And that was the decision. Do you go into other non-mortgage products or do we redirect our tech resources into these areas that can help accelerate mortgage? And that's a decision that we've made. So that will reduce the timeframe for us in particular. But you're right. Purchase, we could be doing a lot of great work right now with purchase clients at the top of the funnel building rewards. And it may take four or five, six months for those clients to actually work their way through the funnel to buy a home. But we can see that progress, we can track that progress. And the more they bank those rewards, the more that we know they are going to be a client that will close with us. And so, I think as we get into the spring, we'll probably be able to provide even more visibility as we watch clients kind of work their way through that funnel.

Kevin Barker

Analyst

Thank you, Jay.

Jay Farner

Analyst

And M&A, we're very active there. We're always looking, but we always want to make sure we're making the right investments that provide a unique opportunity to grow market share, not just kind of buy something that, that we already have, quite honestly, under our own umbrella.

Kevin Barker

Analyst

Yeah. Thank you Jay, and I wish you the best of luck in retirement. Thank you.

Jay Farner

Analyst

Thanks. Thanks so much.

Operator

Operator

Next we'll go to James Faucette with Morgan Stanley. Your line is open.

Unidentified Analyst

Analyst

Hi. This is Blake Netter [ph] on the line for James. Thanks for taking my questions. So, one thing we're interested in drilling down, and two is, how do you size the benefits of some of the investments you've been making to the platform to drive client engagement such as Rocket Money and Rocket Rewards? So far, are you seeing any tangible improvements in customer retention and new customer acquisition rates?

Jay Farner

Analyst

Yeah. I think we touched on before some of the improvements we've made to Rocket Money, in particular, I think Brian mentioned this, our cost to acquire a client has now dropped to our $100 far different than where most people sit to acquire a mortgage client. And so, tying that client into the Home Buying Plan, the rewards plan will help bring them through the funnel. We touched on the fact that here in January, Rocket Money was rated the number one app in the iOS system, something they've been focused on achieving for quite some time, but it's the heavy focus on making that product special, making it great that allowed us to achieve that. I actually got top 10 overall for app downloads in January. So, we're seeing the top of the funnel widen. And then we're starting to see the more kind of middle of that funnel, we referenced the rewards program or the early test we've now done show a doubling of conversion. And as I mentioned before, there will be additional programs we're rolling out here in the spring and probably in the next call, we'll be able to share more information around how we're seeing those conversion rates increase. All of that will allow us to rethink the cost to acquire a client, in particular, a purchase client. And I think one other exciting thing that we're watching is the pairing up of our Rocket Homes preferred agents with our Rocket Mortgage program and how that's assisting in conversion rate increase, and we'll probably be touching on that more here in the future as well.

Unidentified Analyst

Analyst

Okay. Great. And then just a quick follow-up from me. How much success have you guys had in adding new partners to the TPO network, given some of the competitive pricing dynamics we've seen in the wholesale space and some of the irrational pricing behavior we've seen from competitors?

Jay Farner

Analyst

Yeah. That's a very interesting space. As you know, Mike Fawaz and the team have done a wonderful job, really proud of his work the last few months. It's resonating with brokers and it's a very fluid space. We track how many partners are coming in. We've tracked for many partners are leaving others. And as you really articulated, those brokers are very price sensitive. And so, you'll watch kind of partners move from partner-to-partner. We've talked about this. Bob Walters, the President or the CEO of the Mortgage business has talked about this a lot. That's the superpower of a mortgage broker, the ability to pick and choose who they work with to give themselves an advantage. And as you know, we stand firmly behind providing that superpower. So, we're onboarding new TPO partners all the time and we think that's the right way to approach that market.

Unidentified Analyst

Analyst

Great. Thanks.

Operator

Operator

Next, we'll go to Ryan Nash with Goldman Sachs. Your line is now open.

Ryan Nash

Analyst

Hi. Good evening everyone. Maybe to start off Jay or Brian, so I would say despite outstanding expense performance, it seems the business is still losing a few hundred million a quarter. And Brian, based on the revenue guide and the color you provided on expenses, it sounds like that's likely to continue. So, maybe if you could just talk about the strategy in place to return to profitability, when do you foresee this happening? And Jay, maybe just talk a little bit about how you think about the trade-off on continuing to lose money and continuing to make investments in the business versus further rationalization in terms of improving the profitability of the company? And I have a follow-up.

Jay Farner

Analyst

Yeah. Look, I think the team has done an incredible job this year of reducing expenses. It's easy to sit on these calls and talk about expense reduction. The real work is the hundreds and hundreds of leaders inside the organization have to go through that process. And when Brian talks about taking billions and billions of expenses out we've accomplished that in nine months. And so my hat's off to him and to the entire team in achieving that. I think if we go back, at least the 27 years I've been here, and especially when I took over as CMO and then CEO, our focus was the direct to consumer channel. And our focus was doing something different that no one had done before being excellent in every category from marketing to outreach to conversion, our banker force being the best of the best, and that worked. And we scaled refinance in particular to levels that no one has ever seen. When you hear us talking about the rewards program and the home buying program and the Rocket Dashboard and the servicing and the Rocket Money and Rocket Homes, these are a lot of moving parts, far more complicated than refinance. Absolutely. On one side, it's taking us longer to achieve it because it's far more complicated. On the other side, the barrier to entry for anyone else to do this type of work, I don't see it happening. And that work, it's those inches. It's one tenth of the conversion rate increase over here and one twentieth of a conversion increase over there, but they all add up to allow us to have the same success in purchase direct to consumer that we had in refinance. And so yes, we've invested some money these last six, seven months in particular to achieve that. But I have all the confidence that, that will result in our ability to scale, purchase the same way that we've scaled refinance and will lead to a very profitable and successful organization. So that's where our focus is, and we're just -- we're taking the same scientific approach that we took to refinance, and we're applying it now to purchase more complicated, taking longer. But I think it's a proven thing that can work and Brian, you may jump in.

Brian Brown

Analyst

Yeah. Thanks Ryan. I think to Jay's point, profitability is a priority. And you can see it in the expense numbers, but we're not here to sacrifice long-term results. As you know, you've been with us a long time. We've been a private company long before we were a public company and we're not interested in sacrificing to hit a short-term number. 40% of the expenses came out last year. If you need any more proof that we're focused on it, we more than doubled what we said we'd do in the fourth quarter, we accelerated some of our expense items. So, it's definitely something the management team is focused on. But as we sit here in the first quarter with the guide that you mentioned, and we're on the forefront of the home buying season, we feel really good what we've done in terms of the cost structure.

Ryan Nash

Analyst

Got it. I appreciate the color. And then maybe just as a follow-up, I think you mentioned in the prepared remarks that you expect volumes are improving in the first quarter. Maybe just talk about what is driving that. And then more broadly, can you maybe just talk about Jay, you've touched on purchased a couple of different ways. Can you maybe just talk about the actual strategies in place that you think are going to inevitably drive purchase volume? And how do you think about some of these newer products, whether it's Inflation Buster, home equity and some of the others that -- when do we start to see these things having a meaningful impact on the volumes of -- in the actual mortgage business? Thanks.

Jay Farner

Analyst

Yeah. Well, it's an interesting market that we're in. And you've watched a lot of folks trying a variety of things, especially in the second half of 2022. When I think about the purchase market, and I've touched on this a few times already, I think about the entire funnel. If you were to walk into my office, you see on a whiteboard a giant funnel, I'm always kind of adjusting and rethinking, it starts with all of the marketing partnerships we've got, but also our opportunity to market directly to consumers. It works through our Rocket Homes network of agents, which is incredibly strong and getting stronger. The reason that's happening is because when purchases were so strong in 2021 and 2022, the beginning of 2022, most agents had enough business to kind of deal with. Now agents are hungry for verified clients, we are the provider of those verified clients. So, the dynamic between the mortgage business and agents is changing, which will, I think, benefit us greatly. And then you'll kind of watch the different solutions we can offer to allow people to get prepared to buy. One of the complexities of a purchase lead that's different than a refinance lead is that it's hard to help someone find a perfect house. And so, we can be there. We can be engaging with the client, but we've got to be there on that Saturday afternoon when they see that house. And if you look back over time, usually who they're there with is their agent. And so their agent may have a mortgage company that they like to work with. So with this network of agents that our team, Doug Seabolt, [indiscernible] have been growing out and solidified in these last six months and in the rewards…

Ryan Nash

Analyst

Appreciate all the color and best luck of your retirement, Jay.

Jay Farner

Analyst

Thank you.

Operator

Operator

We'll go to Mark DeVries with Barclays. Your line is open.

Mark DeVries

Analyst

Yeah. Thanks. I had a follow-up question from Ryan's line of question around expenses. Look, I mean, I'm trying to get a better sense of how your thinking is evolving and may continue to evolve for the environment here. I mean, you clearly did even more than you guided to on expense take-outs this quarter, but it's also a very deeply cyclical business, so I appreciate, not necessarily managing to getting to breakeven or profitable at what might be the trough of the cycle for fear that you cut so much that you don't participate on as much as you would like on the upside. So, how should we think about if mortgage rates remain really high and volumes persistently muted what else you can do? Or should we expect you to continue at this level of activity to lose money and not take out more expenses?

Brian Brown

Analyst

Yeah. I guess, Mark, the way I think about that is revenue and the production of the business are going to be the North Star. And we try to structure the cost basis around that. But in any particular quarter, that's not necessarily what we're focused on. We're focused on setting up the business for success over the long-term. As we think about capacity, we feel like we're in a good spot right now. We feel like we're ready for the home buying season. If that doesn't cooperate or if the macroeconomic backdrop doesn't do what we expect it to do, there are other levers that we can pull. But the way we think about it internally and the way we spend our time focused on it is we plan for multiple scenarios. And the acceleration of that expense take-out in Q4 was really because the revenue in the backdrop wasn't cooperating like we had hoped. So, we'll continue to revisit that on a quarterly and monthly basis, but the decisions we make will be for the long-term.

Jay Farner

Analyst

Yeah. And I'm going to add something to that. I think it's important, Bill sitting here to my left. But Bill and I have worked together for over a quarter of a century and for a long period of time as CEO and President of the company, and we did a nice job of kind of dividing and conquering around innovation, creativity, marketing and execution. And so, Brian is doing a wonderful job of thinking about the expenses. But it all comes with this backdrop of we have now -- our thousands of people have been building and building these programs that are so important to us to capture purchase market share. And you can run the numbers a few percentage point increases and we really like where the company is at. And Bill Emerson specializes in execution. We have [indiscernible] innovation is rewarded, but execution is worshiped. And so my confidence level of Bill stepping in, rallying the team and executing on these final components of what we've spent so much time investing in, it's exciting. I just -- I've seen them do it for 27 years, and I just know what he's capable of. And we've laid these great kind of -- all the tracks have been laid to achieve this now. So, I appreciate the concern around the expenses. Those are all good questions, and Brian's doing do a wonderful job of managing them. But I'm more excited about the opportunity for revenue growth because of the hard work that the team has been doing here. Now it's one thing to get distracted by a very tough market, nothing to put your hand [technical difficulty].

Sharon Ng

Analyst

Operator, you can take the next question.

Operator

Operator

Okay. We'll take our next question from Kyle Joseph with Jefferies. Your line is open.

Kyle Joseph

Analyst · Jefferies. Your line is open.

Good afternoon and thanks for taking my questions. Just wanted to focus on margins and the outlook for 2023. Obviously, it sounds like 4Q was pressured by Inflation Buster. But as we think about kind of the supply and demand dynamics in the industry, kind of the mix shift towards purchase as well. And I would guess that there's still ongoing demand for Inflation Buster. But just how you're thinking about margins in 2023 from a high level basis, maybe versus the fourth quarter of 2022 and then the full year of 2022.

Brian Brown

Analyst · Jefferies. Your line is open.

Yeah. So, margins at 217 in Q4, to your point there was really two things going on. One was -- it's important to note that the 10-year peaked I think in October. So, affordability was clearly a concern. So, there's no doubt that when rates are moving and whipsawing back and forth, that impacts the consumer sentiment that impacts consumer confidence. And in some cases, that's the right thing to do at that point is to get that client in the loan in the budget that they can afford. So that impacts gain on sale margin. And then the second thing, which is related is the promotional product Inflation Buster, and it's a great product for this market. And the good news, Inflation Buster performed better than we had expected, which added to some of that pressure. But as we look forward to Q2, we're seeing margins through the first, call it, two-thirds of the quarter, as we mentioned in the prepared remarks, 20 basis points, more than 20 basis points better. Some of that's due to the shift in mix, some of that's due to Inflation Buster continuing to perform well. But as Jay has talked a lot about, we launched rewards. We're seeing clients redeem rewards. We're seeing more diversification in purchased products. We have some things on the horizon that we're excited to talk about. And we've seen some relief from a price competitive standpoint too. Jay mentioned all the people that have exited mortgage recently, and we're starting to see that flow through and gain on sale margins. I'm not going to comment much beyond the first quarter here, but all of that is considered in the guide. And when we guided up in revenue that was largely because of an improvement in margins and an improvement in production.

Kyle Joseph

Analyst · Jefferies. Your line is open.

That's helpful. Thank you. And then a follow-up, just on Rocket Money and kind of the acceleration of growth you're seeing there. Would you attribute that to -- is that a function of the rebranding? Or is that a function of kind of more macro pressures and kind of the consumer looking to get their budget in order?

Jay Farner

Analyst · Jefferies. Your line is open.

Yeah. I think there's a variety of things. I certainly think that there's a renewed focus from the consumer and thinking about their budget and Rocket money is probably -- not probably is the best app as far as I'm concerned for consumers to use to achieve those goals. I also think we have an incredible team over at Rocket Money. Their ability to understand where the consumer is going, add product features that really resonate with the consumer the marketing group there, the performance marketing group is excellent, just top shelf across the board. And so that group is executing right now. And as they start thinking about tying in their work to the Home Buying Plan, where Rocket Money is attracting someone who is just starting to think about getting their finances in the right spot to buy things like cars and homes, so it dovetails perfectly into our Rocket -- or our Home Buying Plan, our rewards program, credit card and down to mortgage. I mean all of these components are coming together to allow that to happen. So that's -- those are a lot of reasons for the growth over there, but all good for our business.

Kyle Joseph

Analyst · Jefferies. Your line is open.

Got it. Thanks very much for answering my questions.

Operator

Operator

Next, we'll go to Doug Harter with Credit Suisse. Your line is open.

Doug Harter

Analyst

Thanks. Given your current liquidity picture, I guess how are you thinking about return of capital versus investment into the business?

Brian Brown

Analyst

Yeah. Thanks Doug. So, no change in terms of how we think about the capital structure and returning money to shareholders. First and foremost, it's capitalizing the business. This is a great time to clearly identify the differences between us and other companies in the space in terms of the robust capitalization that we have. Reinvesting in the business is, of course, the second prong of that capital waterfall and these platform strategies like rewards, the Home Buying Plan and the things that we've launched recently are great examples of that. To Jay's point, we're always opportunistic on the M&A front, and that's something we'll continue to be. And then finally, after that it will be returning capital to shareholders through either share buybacks, which, of course, we've done a lot of and then special dividends.

Doug Harter

Analyst

I guess, along that, how are you thinking about ways to potentially add more current coupon mortgages to the servicing book to potentially fuel future refinance opportunities?

Jay Farner

Analyst

Well, we just touched on a lot of that, which is we've got to continue to grow purchase market share. I mean, that's the best way to get a current coupon, as you called it, mortgage on the book and then make sure that we capture its value later. And as we think about returning capital, a unique thing that we've got, when we think about an overall purchase transaction, you've got the mortgage revenue, we participate at Rocket Companies in the Rocket Homes real estate revenue. If we do things right, there's an opportunity to participate in title revenue and appraisal revenue. And so, as we move forward, you'll probably see us talk about the full package, which can create a better experience for the consumer, but also have greater revenue opportunities for us which is different than most of our competitors, allowing us to bring more of those purchase plans on board at a higher interest rate and then giving them the Rocket Dashboard, the Rocket -- a proposed credit card, a rewards program that keep them in our servicing funnel. Our refinance retention is excellent. Our purchase retention is good. But when we talk about all these additional touch points, we can drive that retention rate up as well. So that's a lot of great work is being done to ensure that, that happens.

Doug Harter

Analyst

Great. Thank you.

Jay Farner

Analyst

Yeah.

Operator

Operator

Next, we'll go to Arren Cyganovich with Citi. Your line is open.

Arren Cyganovich

Analyst

Thanks. I was wondering if you could talk about just high level what you think about the mortgage industry outlook, given the underlying dynamics are pretty challenging, folks that have very low mortgages are not likely to -- going to want to move to a larger home, they'll just stay in their home and obviously, with the rates here, the refi market is pretty tough. What are you thinking about from an outlook perspective on the origination side?

Jay Farner

Analyst

Yeah. I know that I have maybe tossed out the last call or two calls ago, something like a $1.8-ish trillion market. I think some of the Fannie and Freddie and others are kind of triangulating more around that number as well. Brian talked about it earlier. When we strategize, we kind of think about two or three scenarios, and ensure that we like the direction of the organization even in a more challenged scenario. And so that's all the investment that we've been making this -- the end of 2022 and into this year has really been how do we capture market share in a more challenging scenario, certainly below $2 trillion in mortgages. And we're starting to see the continued reduction of originators. We're seeing the folks come out of the market. I know we touched on quite a few already. I think Wells Fargo said they were exiting correspondent. Flagstar has gotten out of retail, Loan Depot exited wholesale, AMERISAFE exited wholesale. So that's happening and will continue to happen because if we look at the last 25 or so minutes of this call, and we were to talk to a lot of these competitors, they don't have the strategic opportunities to grow market share the way that we do. So, even in a more challenging 2023, which -- and Brian can chime in here, I believe we will see that. We don't anticipate any sharp rate decreases coming this year. We've set ourselves up to see growth and then whether we see rates move around a bit in 2024, 2025, we can take an opportunity to refinance folks and increase the lifetime value. And the only other thing I'll comment on, and teams working on this, cash out is always surprising to me. Regardless of interest rate, mortgage in particular still is one of the best ways for people to borrow money. And so consumer spending has remained strong. People are continuing to invest in their home. They're adding on, they're making improvements. And our team has done a great job maximizing cash out. I don't think we'll see that change in 2023. I think the cash out market will still be pretty robust. Brian don't know if you have any thoughts.

Brian Brown

Analyst

Yeah. The only thing I'd add -- I guess, two things. One is we still see great engagement from first time homebuyers. And they're not exchanging a 3% note rate for a prevailing point. So, when we look at it, and as you guys know, we are one of the best in the first time homebuyer space. When we look at it, we're focused on two things. One is the consumer sentiment and the level of consumer confidence and two is the affordability. We're not having any problems qualifying consumers for mortgages these days. That's not the issue. What is the issue is when there's volatility in rates. And it impacts refinance, of course, maybe for the obvious reasons. But when the purchase lifecycle and the time to transact can take a while with inventory levels, and your monthly payment can change based on a weekly basis in today's market, that's what puts the consumer on their heels. Higher rates that are stable, we still get great engagement from homebuyers.

Jay Farner

Analyst

I'm glad you brought that up because that spin, as you've noticed for us, that's been where we're leaning. We certainly can help someone who needs to sell their home and buy a new one, and we've got programs coming that will even make that better. But for us, our focus through Rocket Money, in particular, is to get to the person who is the first time home buyer. They've already said they want to do the transaction with Rocket. They want to do it online. They want to do it on their phone. And so, we're not battling some of those concerns about, can I afford the next house? Am I really moving up? It's a different conversation. And to Brian's point, we just got to -- we've got to be there. You've got to -- you saw -- so you got to hang around the hoop, we've got to be present with that consumer as they go through the three to four to five months to find the right home. And all of the programs that we've built allow us to hang around the hoop helping that client until they're ready to buy. And that's really an important -- I'm glad you brought that up, Brian. So, a very important thing to understand about us and the audience that we're reaching.

Brian Brown

Analyst

Give them the reason to engage with us throughout the process.

Arren Cyganovich

Analyst

Thank you.

Operator

Operator

And we'll take our final question from Kevin Kaczmarek with Zelman & Associates. Your line is open.

Kevin Kaczmarek

Analyst

Thanks. This is Kevin on for Ryan McKeveny. From an industry-wide underwriting capacity perspective, where do you estimate the industry is in removing capacity? Are we still in the early innings? Or perhaps has the heavy lifting been done? And if we're still early, what are your expectations regarding the timing and cadence of capacity reductions and/or company closings. For instance, could it accelerate in the near-term? And lastly, related to this, is there perhaps a longer lag the cycle since so many companies generated outsized profitability in 2020 and 2021.

Jay Farner

Analyst

Well, yeah, I think you did see a longer lag. Some of the work that we thought would have been done in mid to fall of 2022 dragged down and it's still happening today. There is two phases. The first phase is trying to figure out what your capacity should be as a company in mortgage, in particular. But even at that, the next question is, how can you generate lead flow you, only cut so much and then you have to have a plan to generate, to spend marketing dollar, to generate revenue to bring out -- or bring in a lead flow. And again, that's probably why you hear us spend so much of our time talking about those plans because it can only capacity cut so much. I can't speculate on where others are. My focus is more on what are others doing to invest to allow themselves to retrench, originate again and grow market share. And if not, then I think that cutting has to keep going for them. Brian, I don't know if you have any other thoughts.

Brian Brown

Analyst

Yeah. I agree. I mean, in some cases, from what we can see, the most profitable loan for some of these companies is no long. And it's up to them in terms of how they want to handle that. There's only so much cutting that can happen. But just taking it back to all the comments that we made, we're excited about these investments. We believe it positions us well to grow purchase in particular in the direct to consumer channel.

Jay Farner

Analyst

Thanks for the questions.

Kevin Kaczmarek

Analyst

Yeah. Thanks for taking the question. That’s all I had.

Jay Farner

Analyst

Thank you.

Operator

Operator

And that concludes the question-and-answer, go ahead.

Jay Farner

Analyst

Go ahead, operator. Sorry.

Operator

Operator

I'll just turn it back over to you, Jay. End of Q&A:

Jay Farner

Analyst

All right. Well, I just want to thank everybody for joining us. I appreciate Bill being here. Glad to see him getting engaged, like I mentioned before, very excited to watch him help us execute on all of these great things that the team members have been working on. I appreciate everybody's hard work to get us to this point, and we've got to keep going and growing in 2023. Talk to you soon.

Operator

Operator

This concludes today's conference call. You may now disconnect.