Robert Scaringe
Analyst · Morgan Stanley
Thanks, Tim. Hello, everyone, and thanks for joining us today. During our call, I will highlight key developments in the first quarter and provide an update on the expected progress we're making against our value drivers.
First quarter results exceeded our outlook and set a strong foundation for the remainder of the year as we focus on continued demand generation, delivering cost and plant efficiency improvements, advancing R2 development and driving towards profitability. We continue to make strong progress across each of these goals.
Before discussing key developments during the quarter, I want to congratulate the team on producing our 100,000th vehicle at our plant in Normal and successfully navigating our plant retooling upgrade. While we focus on the work ahead, it's incredible to see what our team has accomplished across our consumer and commercial vehicle platforms.
I also want to highlight the uniqueness of what we're building at Rivian. We have developed a technology platform and brand that are truly differentiated. Our vertically integrated hardware and software capabilities enable continuous enhancements to the product. Our ability to improve and add features across autonomy, battery management, digital experience, body control, vehicle dynamics and telematics help deliver an elevated ownership experience for both our consumer and commercial offerings.
We also recently transitioned to a new zonal network architecture, which reduced the number of electronic control units in our vehicle by approximately 60%, taking substantial costs out of our vehicles. The feedback on our products have been incredible. Since the start of production, we have introduced approximately 30 over-the-air updates and through an owner satisfaction survey conducted by Consumer Reports, Rivian was recognized as the #1 automotive brand with the highest likelihood for customers to purchase again.
In launching the R1 platform, our goal is to create a brand that deeply resonates with customers. During the first quarter of 2024, Rivian was the fifth best-selling EV maker in the United States with a market share of 5.1%. Our vehicles have driven more than 900 million cumulative miles and our brand awareness and market position continues to grow. Additionally, the R1T is the only pickup in the United States to receive the Top Safety Pick+ award from the Insurance Institute for Highway Safety.
Building on this, the results of our recently implemented demand generation and brand awareness strategies have been encouraging. We hosted over 28,000 demo drives in the first quarter of 2024, an increase of 90% versus the fourth quarter of 2023. We recently launched R1S leasing and grew the number of states with this offering. While the broader vehicle market is still experiencing challenges, we are encouraged by the early results of our initiatives and have confidence in our 2024 delivery outlook.
In March, we unveiled our new midsize platform, which underpins the R2, R3 and R3X products. It's great to see the outstanding support for our brand and upcoming products. R2 is our versatile new midsize SUV with room for 5 people. It captures the essence of Rivian. It's built for adventures as well as everyday use with its exceptional utility, performance and capability. We expect the price to start at $45,000, with delivery slated to begin in the first half of 2026.
R3 is our midsize crossover. This unique vehicle has tiny end dimensions, but delivers big in terms of performance, passenger comfort and storage. R3X is the performance variant of R3, offering even more dynamic abilities, both on- and off-road. R3 demonstrates the scalability of Rivian across different form factors and segments. It will be priced below R2 and deliveries will start after R2 to ensure a smooth launch and rapid ramp.
With these new products, our goal is to take the desirability and brand strength we've established for our R1 products, with the R1S remaining the best-selling EV over $70,000 in the United States, and translate this strength to a much larger addressable market. Our midsize platform leverages key technologies developed for R1, including our in-house software, in-vehicle electronics, propulsion and battery technology and our high-voltage platforms, with a goal to deliver dramatically simplified and lower-cost vehicles relative to R1.
Our massive focus on cost and efficient manufacturing for R2 and R3 is achieved by deeply analyzing every system and associated component and asking if it can be simplified or through opportunities for part consolidation or elimination. Use of large high-pressure die castings in the body structure; a structural battery pack whereby the top of battery is the floor of the vehicle; further simplification of the electrical system and associated wiring harness through a focus on electronic control unit design topology are just a few examples of how we're using innovation to drive down cost. Beyond engineering opportunities, when compared to R1, R2 also has significant cost opportunities through competitive sourcing.
At the unveil of R2, we announced accelerating the start production in the first half of 2026 and reducing our capital needs for the launch of R2 by starting production of R2 in our Normal plant. This will provide flexibility to manufacture an estimated 215,000 total annual units per year, which includes up to 155,000 units of R2.
Starting R2 production in Normal is expected to save over $2.25 billion between now and the start production as compared to the original plan of launching the first line of R2 production at Rivian's Georgia site. Incremental to the $2.25 billion in expected savings, we recently announced an incentive package from the State of Illinois with a value of up to $827 million. We're excited to grow our community in Normal and continue our partnership with the State of Illinois.
And turning to our recent tooling upgrades in our Normal facility. The team made meaningful progress, and we're now back to producing R1 vehicles on our production line. The upgrade introduced new technologies and cost-focused material changes into the R1 vehicle platform. The plant retooling upgrade also provided the opportunity to improve manufacturing processes that enable the R1 line to run at approximately 30% higher line rate. And additionally, we improved the flow of materials and inventory within the plant. These changes are expected to improve cycle time, utilization and cost.
The opportunity ahead is significant. We hold the deep conviction that the entire automotive industry will electrify over the long term. And we continue to take the necessary steps to best position Rivian as a leader in this transition. We look forward to sharing more details around our strategy, progress and outlook in late June when we host our Investor Day. I would like to thank all those who continue to support our vision, including employees, customers, partners, suppliers, communities and shareholders.
With that, I'll pass the call to Claire.