RJ Scaringe
Analyst · Canaccord Genuity. You may proceed.
Yeah, it's a -- there's a lot. One of the things that's been most surprising us is just watching how customers are interacting with the overall digital experience and digital ecosystem of the vehicle. And we track really closely how the experience of interacting in the vehicle translates into the mobile app and the use of the mobile app within the vehicle, and -- or I should say, to access and work with the vehicle. And so, as we look at some of the features that are coming, even in this year, it's to enhance the digital experience in the vehicle, around dynamics, around usability, around activities that you can do in the vehicle, so some of the entertainment functions, and continuing to make those interactions easier and more seamless. And the way we build our software roadmap, there's a strategic, just call it, long-form element that looks at how everything puzzles together in terms of partnerships, in terms of some of the capability that goes in. But then there's also a very active dialogue with customers, where we're not only active on forums, but we have user groups that send us feedback points and we address those. And I get a lot of joy out of our release notes that go out every three, four weeks with every over-the-year update that we drop, and then the feedback and the excitement that comes with that. With all that said, a lot of the learnings of what's gone into R1 beyond software, around drivability, around how the vehicles are being used, around the importance placed on safety, have played into really helping to shape how we're prioritizing cost of goods sold spending, if you will, on R2. And we're very excited to show the R2 product. We think it really captures the most important sort of elements or the essence of Rivian as a brand and as a product, but in a smaller form factor package, and of course, at a lower price point. But it's still very much a Rivian. And we've had lots and lots of debates over the last 24 months around what the content needs to be in the vehicle to deliver on that Rivianness, if you will, while at the same time recognizing that certain trade-offs need to be made to achieve the lower price point.