Colin Reed
Analyst · Citi.
That's a really good question. So let me try and give you an answer. The -- in terms of group room nights and group occupancy, there is a requirement to make sure, in order to maximize occupancy, you've got to make sure that you transition to groups who are not "space hogs" so you can put more groups into the hotel, the hotel with the size meetings that we tend to do in this company, historically, that we have done. And you look at the average space that an average group consumes, the theoretical peaking occupancy for us in group is somewhere in the 68 to 70 points of group occupancy, okay? Now if you do more corporate business, and you bring down the amount of space that each group uses, that occupancy, that theoretical occupancy, can potentially go up a little bit. But right now, we do, occupancy-wise, Patrick, somewhere in the 60 points of group business. So we have the ability, if we manage our space well -- Marriott manages our space well, to increase the group side 3, 4, 5 points here over the course of the next 3 to 5 years. In terms of the leisure side, though, this is a big opportunity for us because, if you look at our Smith Travel data and you look at how we do as a company, even though our occupancy is high, it's because we dramatically outperform the competitive set on the group side, but we underperformed on the leisure side. There's a reason for that, and that is that we do not have, like the Starwoods, the Hyatts, and the Hiltons and the Marriotts, our own frequent flyer program. We don't have that dedicated pipeline. So we expect to see leisure business grow here over the next 2 to 3 years. And what you've got to remember is that on any -- not any given night, because it doesn't work this way with the patents, but we want about 75 points of occupancy. So de facto, 25% of our rooms over the course of the year are empty. And we think that we can move those room nights -- those occupancies more towards the 80-point measurement. And that's been something that we have talked about as a company consistently here over the last 3 to 5 years. So yes, we do. It's a long winded way of saying, yes, we do have the ability to put more group business in these hotels if we manage the space right. But we also have the ability to put more leisure room nights into this business substantially, so...