Lance Mitchell
Analyst · JPMorgan
Thank you, Mark. We're pleased and excited to have you join the Reynolds team, and good morning, everyone. Today, I'd like to start by extending my deepest gratitude to all of our employees who have worked incredibly hard to keep Reynolds Consumer Products running throughout the COVID-19 pandemic. More than ever, I am proud to work alongside the people who make up this organization. Our #1 priority has always been to keep our employees safe. And this has been and continues to be the foundation of all the decisions we make. The highest measures of safety are enforced as we work to serve the many families relying upon our products in these challenging and unprecedented times. My deepest condolences and thoughts go out to those who are affected by the coronavirus and their loved ones. I'd also like to extend my sincere gratitude to medical staff and frontline workers, including those in essential businesses like ours, who are working tirelessly to save lives and support the economy.
Reynolds plays an important role for families. And now, more than ever, they are living their lives at home. Prioritizing the safety of our employees and simultaneously making our products accessible for families in the current environment has been a company-wide challenge. I commend our entire team for working hard to make both of these goals attainable.
I would now like to take a moment to discuss what we have done from an operational standpoint in response to the virus. We've implemented rigorous deep cleaning processes in all of our facilities. Processes have been changed to enable physical distancing. Our safety and operations teams have analyzed and reduced potential touch points where possible, including door handles, time clocks and more. We're providing protective gear to all of our employees. And we've implemented frequent handwashing and sanitizing protocols as well as making temperature checks. In the event that employees have experienced COVID-19 symptoms, we are providing up to 14 days of paid sick leave, including for those who are self-isolating as a result of being in close contact with a COVID-19 patient.
Our hourly absentee policies have been amended to accommodate health care, childcare and other family needs, and we are covering all COVID-19 testing fees as well as waiving copays for telemedicine health care visits. All of our employees, who are able to do so, have shifted to working remotely, and we continue to provide support for them during the transition. Our employee assistance program has a wide variety of resources to help our employees and their families navigate the changes that they are experiencing as a result of COVID-19, including new work environment, handling uncertainty, dealing with stress and anxiety, grieving, financial concerns and more. Use of the program is entirely confidential, but some of our employees who have attended the real-time webinars say that they have found the program to be helpful during this difficult time. Our cross-functional task force continues to proactively respond to the changing environment on a daily basis and assess risk levels, lead communications and recommend policy changes.
As local state and federal recommendations continue to evolve, we're implementing any new safety measure that is not already in place. We are fortunate that the products produced at our facilities are considered essential in supporting people eating in their homes and keeping their homes sanitary and that our 5,000 employees are able to keep their jobs and paychecks. It is important that we are doing what we can to give back to our local communities who support us. We've donated trash bags to government task forces and hospitals to safely dispose of PPE in key communities. We had a limited number of N95 respirator masks located in our Louisville Reynolds Wrap plants, the type that are in short supply for health care providers. We elected to donate them to first responders in the community. The masks are being used by paramedic s who transport suspected COVID-19 patients.
To help COVID-19 relief, we're working with other companies to investigate ways to use our manufacturing assets to produce products for frontline medical personnel. There are several projects that look to supplement disposable components used with PPE respirators to seal out contaminants. These are temporary stopgap measures to help where we can while there are shortages, and we're glad to be able to donate material and expertise that could make a difference. These collaborations not only help provide needed components for PPE, they also provide real-time learning and rapid prototyping and innovation.
One of the things I'm especially proud to share is that 3 weeks ago, we fully transitioned to an independent SAP system, known internally as project SAPPHIRE. An ERP system migration is challenging under any circumstance. In addition to consisting of multiple technical solutions, considerable testing and training must occur across all functional areas to reduce operational risk. When COVID-19 emerged, we looked at all options, including delaying the project. We determined that the project was ready and that any delay would create more risk, not less. In order to put safety first, the team quickly retooled the original plan to be delivered entirely remotely. Delivering an ERP system remotely is a first for all of us. It's also a credit to careful planning that we were able to successfully implement this project remotely. Our strong customer relationships have also been essential to managing the complexity arising from the implementation of that system hand in hand with substantial pickup in consumer demand.
I'd also like to share what we have been seeing in terms of consumer behavior. Our categories experienced an increase in both purchase and usage in March and April, driven mainly by COVID shelter-in-place requirements as well as the Easter and Passover holidays. The purchase behavior was seen with increases in dollar sales across all channels and elevated in-home usage is tracked via our custom Harris Poll. The poll highlights that well over half of consumers are cleaning, cooking, baking, doing yard work and organizing more often than compared to 3 months ago and that about 2/3 predict they will maintain this higher level of engagement. 80% of consumers indicate they are cooking more meals, and the majority say they are generating more trash and using disposable tableware to ease the burden of cleaning dishes. People are increasing their use of our products because they are at home more than usual and engaging in activities where our product categories play a role.
E-commerce is also a focus. Our products are shelf-stable, and most are cost-effective to ship directly to consumers, which makes us well positioned for growth in online demand. Approximately 30% of shoppers in our categories say they are buying online for the first time in the past 3 months, with the majority of this group saying they'll continue to buy online. That translates into a sizable pickup in our online sales growth, details of which we hope to share after thoroughly evaluating trends in non-track channels.
In any case, as we told you in March, our logistics infrastructure is designed to accommodate increases in e-commerce-related sales.
Since the start of the surge in consumer demand we experienced in March, I've seen employees across various departments and regions at Reynolds come together to address the challenge of beating the sharpest demand increase we've seen in our history. Because of their hard work and ability to adapt quickly, our shipments for the quarter were strong. Although we currently do not have the capacity to maintain the same level of supply going forward, we are adamant in finding profitable ways to increase capacity.
As I've mentioned before, our competitive advantage is our broad portfolio of branded and store-branded products. In comparison to our competitors, who only focus on one or 2 products in the category, we are a one-stop shop for waste, food storage, cooking and tableware products. Because we make it easier for retailers and align with their strategies, we enjoy long-term partnerships with retail senior leadership for joint business planning. We have deep consumer insights across the aisle and the ability to offer the retailer support if they choose to expand their categories. No one else in the household products aisle approaches the retailer the way that we do.
While we're making adjustments to individual tactics over the course of time, our core strategy and values remain. We continue to make progress on each of our 5 focus strategies for 2020: one, putting safety first because families are the priority; two, transforming our business and creating a stand-alone company; three, creating products that people love; four, achieving world-class service and champion in our categories; and five, creating a culture in which we listen, learn, evolve and excel.
As a consumer staples business, we believe that we are well positioned in the categories in which we participate. Going forward, we continue to serve as category advisers to our customers, drive growth through new and innovative products and drive shareholder returns through balanced capital allocation. Because of our resilience to economic cycles, strong brand awareness and loyalties from families across United States and suitability for e-commerce, Reynolds Consumer Products is well positioned for continued attractive growth in 2020 and beyond.
I'll now turn it over to Mike who will discuss our result for the quarter and our outlook.