Jason Brooks
Analyst · Baird
Thank you, Brendon. With me on today's call is Tom Robertson. Throughout 2022, we experienced sustained consumer demand for our portfolio of leading brands that span multiple categories like work, outdoor and western. Our functional footwear offered an accessible price point and more needs-based categories have provided a degree of insulation from the inflation-driven pullback in consumer spending that intensified as the year progressed. '22 was also a year in which we heightened our efforts around efficiencies and profitability. We made important infrastructure investments to support growth in late 2021 and early 2022, most notably the opening of a new distribution and fulfillment center in Reno, Nevada. And following the successful integration of the performance and lifestyle footwear business we acquired from Honeywell, we identified a number of operational synergies and cost savings opportunities that took action in 2022 that will result in approximately $3 million to $4 million in annualized savings. Finally, we strengthened our organization with some key hires and promotions. As we announced in October, Tom was elevated to the newly created role of Chief Operating Officer and is now overseeing the day-to-day business operations of the company. We recently hired Tom's successor, CFO and Treasurer role, Sarah O'Connor. Sarah brings a wealth of finance expertise to the team and her track record of work with public companies in the retail and manufacturing space will be immediately additive to our leadership team. We are thrilled to have Sarah join the Rocky Brands team in the coming weeks and we look forward to introducing her to our investor community on our next earnings call. We have also hired a new VP of Manufacturing and continue to evaluate ways to further strengthen our organization and leadership team. Shifting to our fourth quarter results. While we expected sales to be down year-over-year due to the difficult comparisons, we were pleased to deliver results that were ahead of expectations. Our ongoing efforts to restructure and refocus our Lehigh B2B channel, combined with the enhancements we've made to our e-commerce sites and digital marketing programs, drove significant outperformance in our retail channel this quarter. Compared to a year ago period, we saw a more than 40% increase in our B2B business and nearly 46% increase in our direct-to-consumer business. This resulted in a more favorable channel mix that helped drive gross margins higher than planned. The strength in our Retail segment helped partially offset expected softness in wholesale sales following last year's exceptionally strong performance. As a reminder, last year, there was a significant shift in orders out of third quarter into both fourth quarter 2021 and first quarter 2022 as a result of temporary logistic challenges we encountered in our distribution center. Before I hand it over to Tom to cover the numbers in more details, I want to spend a few minutes reviewing some of the drivers of our recent performance, starting with our work category portfolio of brands. Through the broader economy -- though the broader economy has slowed and the competitive environment is back to pre-pandemic conditions, demand for our work product has been resilient. Overall, work posted modest growth over the fourth quarter of 2021 despite the more challenging operating environment. Work is our largest category, accounting for approximately 42% of the annual revenues as we compete in the estimated $20 billion work footwear and market with our Georgia, Rocky, Muck and XTRATUF brands in wholesale as well as our Lehigh B2B business. Georgia had a solid fourth quarter, while some large key account customers slowed orders due to general inventory constraints new growth, with field customers and further penetration into the farm and ranch segment more than made up for the shortfall. Rocky Work was up nicely, growing strong double digits, driven by key new customer programs and demand for our work product from both e-commerce and traditional retail outlets. Demand for both Muck and XTRATUF continues to be strong and we are very optimistic about new product ahead as these brands continue to grow into new niches and resonate with customers. While demand was positive, we did see overall mix results in our rubber work boot segment, largely due to comparability issues stemming from outperformance this time last year. As you recall, the distribution center issues we experienced last year limited our online selection and pushed inventory and sales from the third quarter into the fourth quarter of 2021. From a channel perspective, we were encouraged by very strong full price selling online, particularly for the Muck product. Our Muck and XTRATUF e-commerce site both saw mid-double-digit increases in the fourth quarter. Shifting to our Western business which delivered robust growth in the fourth quarter, retail demand was very strong as the market continues to trend positively in men's western category which is a significant portion of our Durango business. The largest piece of our Western business delivered high single-digit growth as our teams maintained a very good inventory position to support retailers' needs throughout the holiday season, allowing us to continue to gain market share. The Rocky Western business was relatively flat compared to the fourth quarter of 2021, driven by solid results with key partners that allowed us to approximate last year's overperformance that resulted from inventory shortages from key competitors. Overall, we spent a large part of the past year taking significant share in the Western category due to competitor supply chain issues resulting in empty shelf space. While the supply chain dynamic has now normalized, we are pleased to have been able to maintain our market share gains with our wholesale partners and core retail customer set. Turning to Outdoor which includes styles under our Rocky, Muck and XTRATUF brands, this category faced the most significant headwinds in the fourth quarter. Early shipments in the third quarter of this year, combined with warehouse delays leading to increased product shipments in the fourth quarter of 2021, significantly impacted the comparability to the prior year. Additionally, less than favorable weather conditions across most of the country led to limited fill-ins or new orders for insulated hunting product. With respect to our commercial military and duty footwear, we saw mixed trends in the fourth quarter. Starting with commercial military, we experienced year-over-year order declines largely due to enlistment trends. The military has experienced a 40% decrease in new recruits over the past year, reducing their need for new boot orders. Additionally, an ordering system glitch with the Navy exchange impacted inbound order rates during the quarter. This issue has been remedied and the volumes have since normalized. Meanwhile, duty sales remained flat as we continue to see strength of our Code Red program that has delivered important gains in the firefighting footwear space. As I mentioned at the start of the call, Lehigh, our B2B business had a tremendous quarter. We saw significant growth in both new and existing accounts with significant acceleration as the quarter progressed. This growth was enabled by the restructuring and aligning of our internal sales and service teams that allow us to maintain a greater focus on account retention and growth over the past year. Additionally, we continue to see employers embrace employee PPE such as footwear, orthotics and compression socks, as a method of driving employee retention in this tight labor market. In fact, we continue to see a significant number of customers grow the individual subsidy for each employee which we believe will drive new opportunities for popular higher-priced products going forward. Though we were tested by inflationary pressure and declining consumer segment throughout 2022, overall, I'm very pleased with the resiliency of the demand we've seen for our portfolio of brands and our ability to meet that demand with excellent supply chain management. As the macroeconomic uncertainty that we've experienced this past year hopefully becomes clearer in 2023, I'm confident that we are well positioned to take advantage of opportunities where we find them and that we will continue to enhance our efficiencies and profitability measures through the areas of our business that are within our control. And finally, I want to thank the entire Rocky Brands, Inc. team for their hard work and dedication over the past year. I'm incredibly proud of what we are able to accomplish this year together and I look forward to continuing success in 2023. I will now turn the call over to Tom.