Jason Brooks
Analyst · Baird. Please go ahead
Thank you, Brendon. With me on today's call is Tom Robertson, I'd like to start by congratulating Tom on his promotion to Chief Operating Officer that was announced in this quarter. I'm glad to have him here with me today serving as Chief Financial Officer, while we search for his replacement. But I am very much looking forward to working with Tom in his new role for the company that should allow us to drive even further gains in profitability and operational efficiencies. Turning now to our third quarter results. We were again encouraged by the durable consumer demand for our diversified portfolio of brands this quarter, even as the microeconomic headwinds continue to pressure the U.S. consumer, as a key provider of functional and affordable footwear that is core to the work and the way of life for millions of Americans. We have been afforded a degree of insulation from the demand softness that more discretionary footwear and apparel brands are currently experiencing. This quarter, we were able to capitalize more efficiently on the demand as the actions we've taken to address cost pressures allowed us to translate our top line strength into enhanced profitability. The work we've done over the past year to improve operational efficiencies in our distribution facilities allowed us to flow more of our revenue performance to the bottom line this quarter. Additionally, we were much more efficient with our marketing spend, driving further leverage without impacting consumer demand. Before Tom covers the financials in detail, I want to spend a few minutes discussing the performance of each of our brands this quarter. Starting with Durango. We saw another quarter of expansion as the brand continues to be one of the strongest names in Western footwear. Consumer appetite for the Durango brand has been resilient this year and we were pleased to see demand continue to drive positive results in the third quarter. While there weren't constraints on inventory like last year when many of our competitors struggled to source and ship product, which has led to a higher than normal level of inventory in the channel this year. Durango has still experienced solid gains with several key retailers, fueled by sales of our popular Rebel and the men's Westward collections. Looking ahead, despite some general market uncertainty heading into the holidays, we feel good about Durango's momentum at retail and are expecting a solid finish to the year for the brand. Turning to Georgia. Sales were up slightly compared to last year. The brand exhibited pockets of strength during the quarter, but is feeling some pressure from a market that is over inventoried and a consumer that is having to spend more on essential items. After a slow start in July, when consumer confidence was at its low point for the year, our field account business accelerated nicely in August and September. Meanwhile, demand was strong in important Pacific Northwest region where farm and ranch retailers restocked key styles ahead of the upcoming holiday season. Finally, Georgia continues to sell through well in many of our online retail partners. Overall, I'd categorize the current state of the work footwear is mixed, but with the trends improving as the third quarter progressed, we are cautiously optimistic heading into the final months of the year. The Rocky brand, which spans work, outdoor, western, commercial military and duty footwear were together overall flat in Q3 despite some very difficult comparisons in certain segments. Outdoor was an area of strength this quarter with strong results across the outdoor farm and ranch and independent retailers ahead of start for fall and winter hunting season. New releases in our hunting boot collection fueled the growth as the trend to be outdoors post-pandemic continues to gain steam. In work, Rocky was up against a difficult comparison last year with a large retail program in 2021 that did not reoccur this year. Despite this, the category was only down slightly as increases with our dealers and new products like the all-new Worksmart USA made up nearly the entire gap. This is a key new product for Rocky Work that we anticipate will become a leader in the category. Rocky Western had a down quarter, but was also impacted by a few one-time factors. The early release of fall orders last quarter moved a portion of the sales from this quarter into Q2. Additionally in Q3 of 2021, we experienced a number of one-time order from retailers desperate for product due to supply chain disruption that limited availability of competitor products. With respect to Rocky Commercial Military and Booty division, the category was mixed with notable strength in the public service and -- our public service business had a terrific quarter due to well-planned forecasting, new fire product and proper inventory planning, many of our public service retail partners had exceptional retail sales and our inventory position put us in a position to take advantage of the increased demand. While inventory management drove strong results in the public service, it was the lack of inventory in key sizes in July that was the primary driver of commercial military shortfall. While we made up some of the portion of those lost sales in inventory rebounded in August and September, the poor start to the quarter, coupled with a difficult comparison to non-repeated government orders in 2021 resulted in a year-over-year decline in the business. Our Muck, XTRATUF and Servus brands all posted solid gains in the third quarter. The Muck brand performed very strongly with a great level of fall bookings from our key farm, outdoor and sporting good retail partners. XTRATUF also continues to see positive momentum, especially in the outdoor channel. For the quarter, we more than doubled last year's shipments, a testament to the work we've done to drive demand, enhancing the efficiency of our Reno distribution center. Additionally, the new XTRATUF product launched this year continued to drive demand. The Auna sandal and the kids ADBs or Ankle Deck Boots are keeping customers engaged, leading to low digit -- leading to low digit sales increases for the year. With respect to Servus, we continue to make improvements with product distribution and are seeing better inventories levels of key sizes to lead corresponding increases in sales. Turning now to our retail segments and starting with our direct-to-consumer channel. The team continues to focus on optimizing shopper journeys, compelling products, brand storytelling and efficient marketing tactics. These efforts have allowed us to maintain conversion rates despite the challenging operating environment. We continue to make progress driving organic traffic with our SEO, content and first-party data marketing tactics, which typically convert more efficiently compared to our performance marketing tactics such as paid search or social. And when we do selectively spend on paid advertising, we are seeing improved returns, thanks to the success we are having with the new automated ad programs on the large social media platforms. Lastly, our Lehigh B2B retail business had a very good third quarter, driven again by meaningful growth with both new and existing accounts. With price increasing across the footwear industry, many of our customers have increased subsidies amounts for their employees, which has helped fuel our top line performance. Additionally, many accounts are beginning to view providing safety PPE such as footwear, orthotics and compression socks as a tool to drive employee retention. With its wide offering of safety products, Lehigh has been able to organically drive additional revenue with existing accounts. And as COVID concerns have continued to abate the number of on-site iFit events is gaining pace, which combined with our e-mail and SMS strategy is driving higher account participation rates, increasing our account revenue and penetration rates. Overall, I'm very pleased with the durable demand we've seen for our portfolio of brands. Even as inflation and other factors have weighed on the U.S. consumer. This resilience, coupled with the work we've done to enhance profitability positions us well to continue gaining share and generating increased value for our shareholders. I'll now turn the call over to Tom. Tom?