Mike Brooks
Analyst · B. Riley & Company. Please proceed with your question. Mitch, your line is open. Please proceed with your question
Thank you, Brendon. On today’s call with me for the first time is Tom Robertson, our recently appointed Chief Financial Officer. Tom has been a great addition to our senior management team since assuming his new role in March of this year. You will hear from Tom shortly when he reviews the financials, but I want to first discuss our recent operating performance. I’m pleased with our start for 2017. First quarter sales increased approximately 10%, driven by more than a doubling of Military segment sales to a quarterly record of $12 million. At the same time, wholesale sales were down just slightly, as trends in this channel continue to show signs of stabilizing. Importantly, gross margin for both segments improved meaningfully compared with the levels we experienced in the second-half of 2016. During the first quarter, we also realized significant savings from cost reduction actions we implemented late last year, which combined with our top line performance allowed us to deliver earnings of $0.20 a share. Before I go into the greater details on our first quarter results, I want to applaud the efforts our managers and associates here in Nelsonville and our facilities in Puerto Rico and Dominican Republic. Our ability to quickly respond to the headwinds we faced during the first nine months of 2016 and positioned the company for improved earnings starting in 2017 is a testament to their hard work and dedication. While there are still more work to do to drive profit growth consistently over the long-term, I’m confident we are headed in the right direction. I’d also like to thank the Board for their insight and dedication and decisions during this – during what has been a pivotal turning point in the company’s history. Getting back to the first quarter, starting with wholesale, our largest segment. While the retail environment remains challenging, many of our counts started the year with improved inventory positions, which have created better at once opportunities for certain of our product lines. This was especially true for Georgia Boot, as the brands spring product line has been well received by consumers. Followed the initial sell-through at retail fueled a low double-digit increase in Georgia Boot sales combined with a 100 basis point increase in product margin during the first quarter. Sales of work footwear in total were relatively flat year-over-year, as we are still comparing against contributions from our low-margin private label program, which was discontinued in the fall of 2016. Turning to Western, Durango posted a mid single-digit sales increase for the first quarter. However, this was offset by decline in Rocky Western footwear, which we believe was due primarily to the disruption caused by the 2016 restructuring of that sales force. We’re confident the internal changes we’ve made will have a positive impact on sales for both the Durango and Rocky Brands going forward, as well as the category gross margin, which was up 270 basis points from a year ago. Now to hunting, where the Rocky Brands continues to occupy a leadership position, thanks to a strong heritage history of authenticity and innovation. This said, the overall category has been very challenging due to a second consecutive warm winter and ongoing retail consolidations. This is causing a vast majority of our accounts to be very cautious with their orders, buying very close to the need and in smaller quantities. While we have experienced an increase in booking for the fall season, we want to see a gain improvement in retail sales sell-through before we get more positive on our growth prospects for the hunting in 2017. Meanwhile, our wholesale segment is also benefiting from a strong demand for military footwear and our teams are doing a good job capitalizing on the opportunity through commercial military business. Direct sales to enlisted soldiers increased high single digits in the first quarter, driven by growing demand for our popular S2V and new lightweight C7 boots. Looking at our Retail segment, sales were up low single digits, led by our e-commerce business. Our effort to grow this channel by further expanding the merchandise assortment available online and driving higher traffic to our website through additional marketing investment is – are gaining traction. Finally, our Military segment posted a record sales order as we continued filling orders under the prior contract and started delivering the initial shipments of hot weather and tempered weather boots as part of the new contract announced in January. With our extended domestic manufacturing facility now fully optimized, we’ve been able to quickly return the segment gross margin back to their historical low teen levels. And I’m confident, we can exceed this previous high watermark in the future. For 2017, we have approximately $40 million in contract military orders scheduled for delivery, and we continue to pursue additional opportunities for this year and beyond. Before I turn the call over to Tom, I want to welcome Bill Jordan and Bob Moore to the Rocky Board of Directors. I’m very confident that the company will greatly benefit from their valuable insights and experience both gentlemen have amassed during these years working in the footwear and apparel industries. We’re very glad, they’re on Board. Tom?