Joseph Natale
Analyst · Canaccord
Thank you, Paul, and good morning, everyone. Today, I'll take you through the highlights of our third quarter. Then I'll provide more details on our priorities and how we are meeting the needs of our customers. I'll also talk about how we are well positioned to drive long-term growth before turning to Paulina Molnar, our interim CFO for more detailed commentary on our financials.
As many of you are aware, Paulina assumed the interim CFO role with us late last month. She has been with Rogers for 16 years, most recently serving as Senior Vice President, Controller and Risk Management lead. Paulina brings 26 years of industry experience to the role, and we're very fortunate to have her leadership at our table. I'm very grateful for Paulina's contribution.
Before we begin, I want to briefly touch on the recent reports in the media. As you know, Board discussions are and should remain confidential. So we will not be providing commentary on Board meetings, and we'll focus our discussion on our strong Q3 results and the improvements we are seeing across our business.
As we move through the final few months of 2021, the economy is opening up, travel restrictions are easing with the planned reopening of the land border with the U.S., and we are all encouraged to see more of life return to pre-pandemic routines and experiences. And as we recover from the pandemic, the improvements across our business are clear. And my leadership team and I remain fully focused on continuing to build on this momentum and growth over the coming months and quarters.
We delivered strong results in Q3 with continued improvements across all of our businesses, led by a very strong recovery in wireless. Our wireless postpaid net loading service revenue growth, blended ARPU and impressive wireless postpaid churn rates all improved during the quarter. Notably, our 175,000 wireless postpaid net additions were well above the levels seen prior to the pandemic in 2019. In fact, Q3 reflects our strongest quarterly wireless postpaid net loading since 2008.
Multiple factors drove these improvements. First, as the economy continues to open up and people become more mobile, we are seeing pent-up demand for new phones and our services. Secondly, to meet this increased demand, we have been able to leverage our strong national distribution network as customers return for the in-store shopping experience.
Additionally, the investments that we have made in our digital capabilities continue to pay strong dividends, enabling us to support the needs of our customers through convenient digital purchasing options, which have never been stronger for the Rogers organization.
Finally, our ongoing efforts to lower churn and better manage our base continue to pay off. This is reflected in our 0.95% wireless postpaid churn rate, which was a record low for the third quarter despite the highly competitive back-to-school selling period. Importantly, these improvements are flowing to the bottom line.
Wireless service revenues continuing to recover and was up 3% year-over-year. Blended ARPU of $51.31 is also improving and was ahead of our previous expectation for the third quarter of $50. This was aided in part by some modest improvements in roaming revenue as people have begun traveling more.
And while our rolling revenues remained substantially below pre-pandemic levels during the quarter, this increase in travel extends to the land border with the U.S., which will reopen early next month to non-essential vaccinated travelers. Coupled with improving international travel, we expect to see sustained roaming revenue improvements in the coming quarters.
Turning to our cable business. We delivered year-over-year revenue growth of a solid 3%, and adjusted EBITDA was up 2%, both of which were in line with our expectations. This was achieved despite our decision to postpone price increases. And as we continue with our capital spending to connect more communities and businesses and bridge the digital divide that affects underserved Canadians.
On a product basis, our Internet net subscriber additions include 17,000 net new broadband subscribers. And our Ignite TV platform growth remains very strong, attracting an additional 64,000 subscribers in Q3. This now brings our total Ignite TV base to more than 730,000 subscribers, an impressive 55% increase compared to just a year ago. Our Ignite TV platform, combined with our Ignite Internet Gigabit 1.5 service continues to be well received by our customers.
Finally, in our sports and media business, revenue was slightly below the prior year, and adjusted EBITDA was positive. Both of these were in line with our expectations.
While we remain focused on delivering improvements as we move past the impacts of the pandemic, we also remain committed to making the right investments to deliver long-term value to our customers, to our shareholders and for Canada. Our consistent focus on investments in our networks delivers incredible value to our customers. A recent PwC report assessing the relative quality and relative cost to build telecommunication networks across the G20 nations found that while Canada faces the highest cost to build networks, we also continue to lead the group in the quality and capability of our networks.
Rogers' network leadership has been recognized consistently throughout the year. We were named the Best in Test for the third year in a row by umlaut. Additionally, Opensignal ranked Rogers #1 for 5G reach, for 5G availability, for the 5G voice app experience and for the 5G gaming experience and 5G upload speeds. Finally, Ookla, the global leader in fixed broadband and mobile network testing applications recognized Rogers as Canada's most consistent national wireless and broadband provider for the fifth quarter in a row.
These awards aren't just awards. They reinforced that our investments in our world-class networks not only keeps Canadians connected to what matters most today, but will also help bring them the very best service in the future and for years to come. An example of this network leadership is our accelerated rollout of Canada's largest and most reliable 5G network. We now connect more than 850 communities. And by the end of the year, we will extend our 5G network to more than 1,000 communities, reaching 70% of the Canadian population with 5G.
The strong performance of our networks is underpinned by the strategic investments we have made in spectrums. This includes our success at the most recent 3,500 megahertz auction, where we secured enough spectrum to cover 99.4% of the Canadian population. This spectrum builds on our foundational investments in low-band 600 MHz and makes Rogers the largest single investor in 5G spectrum in the country across rural, suburban and urban markets.
As we continue to lead in 5G deployment, we also remain committed to expanding fast and reliable Internet connectivity to communities across Canada. In July, we announced $140 million investment to deliver fiber technology to more than 20,000 homes and businesses in Quinte West Belleville and Prince Edward County. And last week, we announced that we will invest over $188 million to extend our fiber network to connect more than 24,000 homes in businesses in Ottawa, Clarence-Rockland, North Grenville and Carleton Place.
By the end of 2021, we will reach more than 500,000 households in rural and underserved communities. This not only helps rural and underserved communities, will also help drive future growth. We continue to work hard to expand coverage and high-speed capability to rural Canadians. And while I'm proud of our ongoing efforts to connect rural and underserved communities, we know more must be done.
Fast and reliable connectivity not only enables people to learn and participate in the digital economy. It's also a critical lifeline, providing vital access to health care, social services and emergency services. The scale of the generational investments needed to address our country's ongoing connectivity needs is significant, which is why our agreement to come together with Shaw is so important. Together, our 2 companies will deliver world-class connectivity to communities across Western Canada faster than either company could ever do alone.
Not only will this give rural, remote and indigenous communities better and more comprehensive service, it will also create jobs. It will attract investment and drive greater competition for consumers and businesses. We continue our constructive engagement with our regulators as they review the transaction, and we expect the deal to close in the first half of next year.
Before I hand over to Paulina to give a more detailed overview of our financials, I'd like to thank the entire Rogers team, 24,000 team members across the country. I'm incredibly proud to lead the team of people whose dedication and determination continues to deliver outstanding service to Canadians and Canadian businesses, while continuing to improve our operations, manage costs and deliver improving performance from quarter to quarter to quarter.
And with that, let me now turn the call over to Paulina to share more details about the quarter. Paulina, over to you.