Yes, sure, Drew. Happy to cover that. Yes, I think there are a number of things. And certainly, we are pleased with what is really a record low churn number for us in what is normally a higher churn quarter given the promotional activities that are usually underway in Q3 with back-to-school. I think I'd point to 4 things. The first would be base management. As you said, I think the team has done a great job of effective base management that has helped with a number of structural improvements in how we manage our base and how we manage our customers. The other ones I'd point to, though, would be unlimited, as was said by Paulina and Joe, we're now at 2.9 million subscribers on Rogers wireless that are on unlimited plans, therefore, not being impacted by significant overage revenues.
Secondly, the other kind of key point too is, if you look at the vital base, which is a material component of our consumer base, roughly 85% of the vital base are on data over to protection plants, which is the Fido's version of Rogers unlimited plans. Again, they don't -- aren't subject to overage unless a customer chooses to buy a top-up. So with both of those 2 numbers, you can see that the vast majority of our consumer base is on unlimited plans. And what we've seen is if you can get somewhere in the range of a 25 bps improvement on churn on Rogers wireless. If you look at the vital base, we actually get almost twice that in the range of about 45 basis improvement from customers on data overage protection. So I think that's actually a very significant factor in this, in the overall churn reduction.
The other 2 I'd point to is we've made a lot of service improvements to try to enhance our likelihood to recommend on our promoter scores. And the team has done a great job of removing friction for our customers and servicing and supporting our customers, both in retail and in our call centers. And that, for sure, has significant and material long-term benefits on churn for, I think, obvious reasons. And the final one I'd point to are the material and significant network investments that we have made in improving the quality and capability and coverage of our 5G network. We now have the largest 5G network, the most reliable 4G network and 5G network. And all of that is a significant material player in the service and experience value proposition that we deliver to our customers. And so I really think it's all 4 of those things kind of coming together to create the record low churn numbers that you're seeing. And hopefully will continue as we go into Q4 and next year.