Joseph Natale
Analyst · RBC
Thank you, Paul, and good morning, everyone. This time last year, we were weeks into navigating what we had hoped would be a short-term disruption to our everyday lives. As a business, we've only started to experience what will result in significant shifts in our economy and consumer behaviors.
What transpired over the past year is beyond what any of us could ever have imagined. But as vaccines roll out across the country, we do see the light at the end of the tunnel. While we continue to navigate a third wave of the pandemic across the country, I'm incredibly proud of our team's ability to pivot and deliver solid results across our business. The changes we have made over the past year have allowed us to quickly adapt our operations and have positioned us well for the long term with new capabilities, including digital solutions for our customers.
Today, I'll take you through the highlights of our first quarter, followed by an overview of our continuing ability to deliver for our customers while successfully managing costs. I'll then share some thoughts on how our business is well positioned to deliver sequential improvements throughout this year before turning to Tony for a more detailed commentary.
Despite varied degrees of lockdowns and openings this past quarter, we continued to see improvements across our business. In Wireless, we saw our strongest Q1 loading in postpaid net additions in 3 years, with 44,000 new subscribers. This was a solid result given Q1 is typically a quiet quarter. And although travel restrictions continue to impact roaming revenue in our Wireless business, total service revenue was down by only 1%, and we expect soon to lap the overage amount associated with unlimited plans. We further maintained strong customer retention this quarter, achieving postpaid churn of 0.88%, an additional 5 basis point improvement year-on-year.
Our teams continue to deliver disciplined cost management and focused execution, which enabled us to achieve adjusted EBITDA service margin, up 310 basis points from the same period last year. Consumer sales on digital and nonretail platforms remained strong this quarter. We continue to meet the evolving needs of our customers, accelerating our digital first plan and self-serve capabilities to make it easier to connect. As consumers increasingly adopt digital platforms, we'll continue to leverage the efficiencies we gain to invest in a better customer experience.
A strong digital infrastructure and increased connectivity has become increasingly critical for our businesses across Canada. Recently, according to Cisco, over 70% of small businesses reported that the pandemic has accelerated their need to go digital. To support these businesses in Rogers core business, we introduced Advantage Mobility and Advantage Security, 2 new solutions that allow small and medium businesses to strengthen digital capabilities with secure and reliable connectivity at a predictable cost.
We also continued to roll out solutions and investments to bolster connectivity for businesses of all sizes. We were the first national carrier to introduce a managed solution for wireless private networks, enabling large businesses to securely connect devices to their network, prioritize network traffic, control sensitive data and run business applications.
This past year has illustrated how connectivity can fundamentally change how we live and work. And as such, we remain focused on delivering affordable plans for 5G. Today, we have reached 2.6 million subscribers on our Rogers Infinite unlimited data plans, a notable increase of about 60% from last year, which highlights our clear leadership position in unlimited plans.
To continue to meet demand, we'll continue to invest in Canada's first, largest, most reliable 5G network to build a strong 5G ecosystem for Canada's future, to deliver productivity, to bridge the digital divide that exists across our country. As of today, we've delivered 5G connectivity to 173 communities across the country with more to come. And we were recently ranked first for the highest amount of time spent on 5G by Ookla, the global leader in fixed broadband and mobile network testing.
While we light up markets with 5G and develop strong capability for Canada's future, we also remain committed to expanding service and connectivity for underserved communities, including rural and remote regions. Last month, we announced a $300 million agreement alongside federal, provincial and local governments in Eastern Ontario to bring reliable wireless connectivity to 99% of Eastern Ontario's residents and businesses. This is the largest wireless public private partnership in Canadian history. Over the next 5 years, we will provide connectivity to 113 municipalities and indigenous communities across Eastern Ontario in a project that has the potential to create more than 3,000 new jobs and as much as $420 million in local economic growth, while it brings vital 5G infrastructure to this region.
We're also helping to close the digital divide in Western Canada, with the expansion of our wireless network, including 5G connectivity along Highway 16 and 14 in British Columbia. The build of 2 new towers in the Highway 16, known as the Highway of Tears, will provide reliable connectivity to those who live, work and travel along this critical route. These towers will provide 252 kilometers of new highway cellular coverage, closing key gaps along this corridor and providing continuous coverage and safer communities along all 720 kilometers of Northern Highway through to Prince George.
In our Cable business, we delivered consistent improvements as customers and their families continue to work and learn from home and as customers continue to choose self-serve options. Revenue grew by a solid 5% year-over-year. Adjusted EBITDA was up 8% and margins expanded. Growth has been driven as a result of investments made on our Ignite platform, more customers choosing self-install options and proactive network maintenance, which enables us to alleviate customer issues before they happen. As a result, a material reduction of truck rolls has contributed to our improved performance.
Finally, in Roger sports and media, we saw improved results with the return of live professional sports broadcasting in Q1. Revenue was up 7%, driven by increased advertising spending as a condensed 17-week NHL broadcasting schedule started to unfold. And while adjusted EBITDA in our sports and media business continues to operate at a loss, we reported a solid 31% year-over-year improvement. In the coming months, it's expected that the largest pressure on adjusted EBITDA in this part of our business will continue to be the lack of Toronto Blue Jays home games at the Rogers Centre and associated revenues those games bring in.
The steady improvements delivered across our business this quarter have put us in a strong financial position overall, including $4 billion in liquidity. As we remain focused on delivering sequential improvements each quarter we also remain focused on making the right long-term growth investments. This includes our recent announcement to come together with Shaw to create more choice and competition for businesses, new jobs and investment in Western Canada and to accelerate Canada's 5G rollout. We will continue working with the various regulatory bodies as they review this transaction and expect the deal to close in the first half of next year.
Overall, we will work with government to ensure we maintain an environment which allows for continued investment. Last week's decision on mobile virtual network operators recognizes the critical importance of facilities-based competition and provides us with a stronger degree of certainty around future investments. As with any decision, we are studying details of the ruling. We'll look forward to working with the regulators to ensure investment-based competition is able to continue as we focus on closing the rural digital divide and bringing world leading connectivity to Canadians.
As we navigate remarkable time in our industry and our lives, we also remain optimistic about a growth-oriented future, and as such, we continue to make investments in network innovation and digital infrastructure. We will also continue to make investments in our communities across Canada. I'm proud to share that we recently expanded the eligibility for our Connected For Success program to provide more access to high-speed, low-cost Internet program to those who needed most. The first of its kind is now available to an additional 750,000 households across Ontario, Newfoundland and New Brunswick, including customers receiving income support, disability benefits or seniors receiving the guaranteed income supplement.
We continued our investment in the next generation of innovators and leaders this quarter with our 2021 Ted Rogers community grants, which went to 42 youth organizations across Canada. These grants will support critical programs for youth in our communities, particularly as they face new challenges brought about by the pandemic. Additionally, we are pleased to partner with the Jays Care Foundation to launch the Rookie League program. This program will help ensure the 14,000 youth who face barriers, develop important life skills, while building confidence, team and leadership skills.
In summary, our core businesses are operating well. Our long-term investments in closing the digital divide and investing in communities continue, and we are in a strong position to resume growth as the economy recovers and to ensure strategic long-term strength for our company in the decades ahead. I'm deeply appreciative to our teams and how they continue to work innovatively and collaboratively to ensure our customers receive the services they rely on more than ever before.
And with that, let me turn the call over to Tony.