Nadir Mohamed
Analyst · Bank of America Merrill Lynch
Thanks, Bruce, and so much for scripting this. Appreciate it. Didn't know that was coming. Anyway, welcome, everyone, and thank you for joining us. As you can see from this morning's earnings release, we delivered another balanced set of financial and subscriber results with continued growth and consolidated revenue and adjusted operating profit.
We leveraged our superior networks to double-digit data growth across both our Wireless and Broadband Cable platforms. And we accelerated the growth in both revenue and adjusted operating profit at both Rogers Business Solutions and at Rogers Media. At the same time, we further expanded our strong operating margins, year-over-year, at Wireless, Cable and Business Solutions, as well as on a consolidated basis.
The balanced growth in Q3 across revenue, margins and everything, clearly reflects our innovative product offering and the strength of our asset mix, which positions us uniquely as Canada's largest wireless provider complemented by healthy Broadband and Media businesses.
So beginning with Wireless, on the subscriber front, we delivered healthy net postpaid growth additions at 64,000. Now what is truly in the reporting cycle to know how much was market size versus share, my intent is that all of the changes in the industry associated with the transition, as you know, from 3- to 2-year contracts, along with the timing and impact of device launches during the quarter, combined to moderate the market somewhat in the period.
It's important to highlight that we brought [indiscernible] down by 11 basis points versus last year to 1.23%. And we did so at the same time that we brought down retention spending as a percentage of network revenue both year-over-year and sequentially to 11.1%. The combination of those 2 important value drivers, both moving in the right direction at the same time, was one of the primary drivers behind the 240 basis-point increase in Wireless margins this quarter to what are record levels. And partially offsetting this impact was pressure on Wireless ARPU during the quarter that has been impacted by recent changes to our cross-border roaming plans.
As you know, we've been making changes to our roaming packages throughout the year, providing more transparent price contracts, greater value and text alerts, all aimed at helping consumers get comfortable using their wireless devices while roaming and, obviously, avoiding bill surprises.
Most recently in May, we launched our flat-rate data plan for customers traveling in the U.S. at a rate of $7.99 per day. A plan that we believe will get customers more comfortable with using their smartphone for wireless data while traveling. We also lowered certain of our international roaming rates in the same Q2 time frame.
Over time, we're confident that this type of approach will stimulate usage broadly. We're seeing encouraging trends in terms of these usage patterns. But frankly, we'd like to see more and we'll continue to adapt our roaming pricing contracts to give our customers that comfort they require. Notwithstanding, the impact of roaming changes, which we believe are the right approach for the long term, other Wireless data ARPU fundamentals continue to be on a solid growth track with continued strength in data outsell and a cumulative effect of the growing subscriber base, deeper penetration of smartphones and the increased usage of wireless data, generally, all contributed to the growth.
Now excluding the impact of the roaming plan changes, Wireless network revenue would have been up 1.3% instead of the decline in use of 1%. Data revenue would have grown 22%, instead of the 15% reported. And blended ARPU, indeed, would have been up 0.4% instead of down 1.8%.
Secondarily, and as we said last quarter, the year-over-year ARPU comp was also somewhat pressured, as in January, in response to competition, we began including voice features such as voice mail and caller ID into our simplified all-in data-sharing plan that were introduced late last year. So this had and will continue to have an impact on the voice component of ARPU, as a larger portion of this base moving on to the simplified sharing plans.
In the quarter, we have activated 574,000 smartphones, 38% of which were new subscribers to Rogers with demand clearly continues to be significant. 73% of our postpaid customer base now has a smartphone. And Wireless data now accounts 48% of our network revenues, growing at 15% year-over-year. So we continue to have success concentrated in the high-end of the market. And our smartphone metrics, ARPU, churn and upgrade rates, remain healthy as we continue to attract and retain our highest lifetime value customers in this segment.
Turning now to the Cable segment of the business. We, again, delivered continued top line and adjusted operating profit growth along with increased margins as well. On the subscriber front, we continued to drive growth in our high-speed Internet and cable telephony products, and both of these products had strong rates of revenue growth as well.
The Television product reflects the impact, again, this quarter of the challenging competitive environment where, in addition to the continued aggressive pricing activity by our primary telco IPTV competitor, we saw and expected IPTV footprint across our footprint in Ontario and [indiscernible], which we estimate, by the way, has increased nearly 50% year-over-year, that's over 70% of our Cable footprint. This, along with some ongoing TV cord cutting, contributed to the accelerated subscriber impact. However our focus on driving Internet as our anchor Cable product, more than offset this and led to solid top line growth.
As I've said in each of these past couple of quarters, we're continuing to intently balance Cable subscriber loads, pricing and margins on a day-to-day basis in the face of these extremely deep competitor discounts, and as we work through this intensely competitive period. We're very much focused on our ongoing cost management initiatives at Cable and across the joint business, generally. And as you can see this has helped to drive continued adjusted operating profit growth and healthy margins.
Rogers Business Solutions, again, successfully focused on driving the on-net and next gen portion of the business where we put up healthy double-digit revenue increase. Organic on-net growth for Business Solutions was strong, and was reinforced by the acquisition of the Canadian data center hosting our operations of Primus, formerly known -- sorry, known as Blackiron Data back in April.
To complement this already significant expansion of the Business Solutions suite of next gen services, at the end of Q3, as many of you will have seen, we announced the acquisition of Pivot Data Centers and Granite Networks. These are well-established pure-play Canadian business center and hosting assets [indiscernible] with already enhanced capabilities to further position Business Solutions to compete in the Canadian hosting and managed services space.
Turning now to Rogers Media. I'll characterize the quarter as a healthy acceleration in both revenue and adjusted operating profit on an organic basis. And this is further enhanced by the integration of sports broadcast assets, which acquired during the first half of this year. Particularly good traction is Sportsnet, both in terms of advertising, subscription revenues, combined with good growth in The Shopping Channel and stronger attendance of the Blue Jays games which, taken together, drove more most of this growth. And at the same time, radio, TV and publishing all held growth steady through the quarter. We've also able to innovate and lead with new growth initiatives. And let me just take a look at Slide 7, some of the important ones in quarter.
We introduced high-grade wireless phone solution for homes and small businesses. We've announced [indiscernible] agreement to bring the first comprehensive in-car infotainment solutions to the Canadian market. We're the first Canadian carrier to launch LTE wireless roaming in the U.S.
We also introduced the NextBox 3.0 set-top box platform, which further enhances in-home Cable viewing experience. And we brought the innovative all-you-can-read Next Issue online magazine in Canada, expanding the readership of our own publication significantly by the north and south of the border.
To sum up, overall, it was a quarter of continued growth on both the top and bottom lines, with strong margins and the successful execution of a number of strategic initiatives, including the significant transition from 3- to 2-year wireless use contracts in Canada. While I expect it will continue to be a highly competitive market, and there's clearly no shortage of regulatory work to be done, I have no doubt whatsoever that the strength of our franchise at Rogers' superior asset mix will remain a great platform to continued success.
With that, I'll turn it over to Tony for some brief remarks on the numbers, and then we'll take your questions.