Ladies and gentlemen, thank you for standing by. Welcome to the Rogers Communications Second Quarter 2013 Results Analyst Conference Call. [Operator Instructions] As a reminder, this conference is being recorded today, Wednesday, July 24, 2013, at 8:30 A.M. Eastern time. And I would now like to turn the conference over to Mr. Bruce Mann with the Rogers Communications Management Team.

Great. Thanks, operator. Good morning, everyone. We appreciate you joining us for Rogers Communications second quarter 2013 investment community teleconference. It's Bruce Mann here. Joining me on the line in Toronto are Nadir Mohamed, our President and CEO; Tony Staffieri, our Chief Financial Officer; Rob Bruce, who's President of our Communications division; Keith Pelley, who's President of our Media division; and Ken Engelhart from our Regulatory team. We released our 2Q results early this morning. The purpose of this call is to crisply provide you with a bit of additional background upfront and then answer as many of your questions as time permits. Today's remarks and discussion will undoubtedly touch on estimates and other forward-looking information, from which our actual results could ultimately be different, and as such, you should review the cautionary language in today's earnings report. And also, in our 2012 Annual Report, these include factors, assumptions and various risks that could cause our results to be different, as well as an explanation of some of the non-GAAP measures we discussed, and all of these cautions apply equally to our dialogue on the call this morning. So if you don't have copies of today's release in full and/or our 2012 Annual Report to accompany the call, they're both available on the IR section of our rogers.com website or on EDGAR, SEDAR. With that, I'll turn it over to Nadir Mohamed, our CEO; and then Tony Staffieri, our CFO, for some brief introductory remarks. And then the management team here look forward to taking your questions. So over to you, sir.

Thanks, Bruce. Welcome, everyone, and thank you for joining us. As you can see from this morning's earnings release, we delivered another balanced set of financial and subscriber results with continued growth in both consolidated revenue and adjusted operating profit, and augmented by some additional growth from acquisitions that we completed in the quarter. We also put up strong growth in postpaid wireless subs, as well as cable Internet, as we leveraged our superior network to deliver data growth across both our wireless and broadband cable platforms. At the same time, we further expanded operating margins, both year-over-year and sequentially from Q1 at each of Wireless, Cable and RBS. And even with expense pressures at Media associated with the residual impacts of the NHL lockout and the seasonal impact of an increased Blue Jays player salaries, we still recorded solid adjusted net income and earnings per share growth on a consolidated basis. The balanced growth in Q2 across revenue, margins and earnings clearly reflect our innovative product offerings and the strength of our asset mix, which positions us uniquely as Canada's largest wireless provider, complemented by healthy broadband and media businesses. So beginning with Wireless. On the subscriber front, we delivered strong net postpaid growth of 98,000 net adds, fueled by strong postpaid gross [ph] additions that -- which are growing at 7% year-over-year. We've also significantly brought down retention spending, which, as you recall it, spiked in Q1, while at the same time holding postpaid churn relatively flat during the quarter at 1.17%. A portion of the strong growth additions was driven by short-term promotions that included the first 1 of 3 months off or free on new plans. While this contributed to the strong postpaid subscriber adds, these offers, which expired at the end of Q2, contributed to…

Thank you, Nadir, and good morning, everyone. I'll provide a little bit of additional context around the financial results and metrics for the quarter, and then we can get into your specific questions. On the top line, our consolidated revenue was up 3.4% for the quarter, driven by revenue growth of 2.7% at Wireless, 3.2% at Cable and 6.8% at Media. RBS total revenue was relatively flat year-on-year, but delivered strong 21% growth in next-generation services, offset by planned declines in the legacy lines of business. As Nadir mentioned, we concluded the acquisitions of Mountain Cable, theScore and Blackiron in the quarter, and their results are included in the growth rates I just quoted. Excluding the impact of these acquisitions, consolidated revenue growth would've been just under 3%. At Wireless, the modest slowdown in our network revenue and ARPU growth profiles were due to pricing impacts Nadir mentioned, and importantly, the free upfront month promotions expired in the second quarter, and we expect to see increased adoption of wireless data roaming with our new U.S. plans, which should begin to offset the re-rating impacts over the next couple of quarters. Wireless adjusted operating profit was up 3% year-over-year, with margin expansion of 100 basis points to 49.2%, while at the same time, we delivered a 13% increase in net adds. We brought down retention spending to 12.5% of network revenue from 15% during the first quarter and helped churn stable year-over-year, while still making customer investments, such as our new U.S. data roaming plans which speaks a lot to our continued execution around cost management and efficiency initiatives. Our operating cost in Wireless decreased a full 5% year-over-year. Solid execution in terms of operating efficiency at Cable as well, where margins expanded 170 basis points to 49.5% with adjusted operating…

All right. Thanks, Tony. Operator, quickly before we begin questions, we just like to request, as we do on each of these calls, that those participants asking questions limit the question to 1 topic and 1 part so that many people as possible have a chance to participate. And then to extent we have time, which hopefully we will, we'll circle back and take additional questions or we'll get them answered for you separately after the call. So operator, if you could just explain quickly to the participants how you want to organize the Q&A polling process, we're ready to start on this end.

[Operator Instructions] Your first question today will come from the line of Glen Campbell of Merrill Lynch.

So we're encouraged by the pricing changes you put through for new customers, but I was wondering if you could talk a little bit about what happens for existing customers who are upgrading? Will the subsidy levels be reduced for upgrading customers now that they're upgrading for 2 years instead of for 3? And is there any change to the eligibility? In other words, will the same customers who are eligible for upgrades before be eligible now under the 2-year regime?

It's John Boynton, the Chief Marketing Officer. Glen, for customers who are currently are out of term, which is about 1/3 of our base, they can feel free to do whatever they want to market pricing. For customers who are upgrading today from 3-year contracts, they will go on to the new 2-year terms in terms of the hardware price and the hardware portion of the contract.

Can you give me a -- give us a sense of how much lower the subsidy is on average for those upgraders now than it was?

I don't understand the question.

So under the 3-year terms, the subsidies would be, say, up to $500, say, on an expensive device, maybe sometimes more. Now that we're in a 2-year cycle for upgrades, are they getting reduced subsidies? And if so, by how much?

It depends, really, Glen, on the category, whether it's talk and text or whether it's smartphone light or smartphone premium. There aren't any hidden tab fees or anything like that so that prices are straight out, and I think we published them.

Okay. So my question would be on the smartphone premium. I mean, it looks like there's a -- is it fair to say, a modest reduction, less than 20% in the average subsidy?

Yes. On a handset by handset basis. It varies a little bit, but yes, there's definitely a reduction in the subsidy.

Your next question will come from the line of Tim Casey of BMO.

I'll ask the question that's on all investors' minds. Could you comment on the issue of Verizon? I guess bluntly, do you think they're coming in? What do you think is the business case? And from a regulatory perspective, what do you think about the issue of a level playing field with respect to auctions and so on?

Tim, it's Nadir. And somehow we thought that question might come up. I'm not sure why. But first off, obviously, don't want to really comment on anything that's speculative because we're not quite sure of who said what. But maybe I can take the opportunity just to offer some thoughts on the general idea of a "fourth" national facilities-based operator. We're seeing it to be a driver of these discussions. I think I've had a chance to probably speak with most of you, if not all of you, over the last few years, and something I've been very consistent on is, I've never seen how a 4-player market can work in a country like Canada. I never thought of it is as a sustainable model. It is -- if you think of what's happened over a period of time consistently in Canada, it's proven out that this country -- it's difficult enough, frankly, to work with 3 players. It's really hard to think how anybody that knows the business would think that a fourth facilities-based player would make sense. Frankly, globally, it's interesting. If anything, we're seeing a market that's consolidating in just about every country. So Canada, by no stretches, is an outlier. If anything, 3 players is the norm. And so -- and that's by the way, before factoring in what I would say the unique characteristic of Canada in terms of the geographic expanse of the country. And maybe I can build on just what -- if you look into Canada, what you really see is, frankly, a market that's been built out really well in terms of the networks. We have tremendous coverage, probably one of the best in the world, in terms of fastest speed and most reliable networks. Penetration of the market, we shouldn't…

Do you or Ken have a view on Minister Moore's receptivity to those ideas compared to the previous minister?

I think it's probably fair to say that he's just taken office, so we'll see how that unfolds as time moves on.

Your next question will come from the line of Simon Flannery of Morgan Stanley.

Tony, wanted to talk about the balance sheet a little bit. You've obviously made some acquisitions here. You have the auctions coming up. How do you think about buybacks in that context given some of this stock price weakness here? It looks like you picked up the pace a little bit later the last quarter. But do you think you're going to have the opportunity to work through most of the buyback program over the balance of the year and still keep your balance sheet in the sort of shape that you want to keep it in?

Thanks for the question, Simon. As we've said, in February of this year, our Board approved the share buyback program of up to $500 million for 2013, and we've been consistent in our thinking, as we approach the spectrum auction, we want to be conservative in our use of cash to ensure that as we look to the potential purchase prices, that we maintain what we consider to be a healthy balance sheet leverage ratio. And so we've erred on the side of caution in terms of share buybacks. In the final few trading days of June, we thought the pricing was at a very opportunistic level, and so on the final 2 days, we executed to the maximum allowable for those 2 days. As the trading window opens, we'll continue to look at share price levels and think about them in an opportunistic context, but we'll tend to always keep an eye on our overall cash position. And as I've said, we really won't have a good idea until we approach a date that's closer to the spectrum auction and gives us a bit more certainty on potential pricing.

Okay. When do you think you'll need to pay for the spectrum? Is that sort of a mid-'14 event?

There's an initial deposit that's required in September, and then the auction is currently slated for Q1, with payments coming shortly thereafter in the first half of 2014.

Your next question will come from the line of Vince Valentini of TD Securities.

I want to go back to the new rate plans for 2-year contracts you've put out. Just make sure I understand is. It seems like the subsidy amount comes down a little bit so you get back, obviously, what'll be a more of a 2-year cycle versus 3-year cycle. You get back some of that through lower subsidies. But also, you're getting some of it through, it seems like higher pricing. I want to focus on that part of it. It looks like it could be pretty material increase in some cases if a lot of your base migrated to this new plan. Now granted, they're getting long-distance thrown in as opposed to being an extra and voice mail and everything else, but from a pure ARPU perspective, regardless of the cost, could this be like something that raises your ARPU by $5 in 2014 if a lot of people take these plans?

Right. I think you're talking about the gross value on the rate plan. But obviously there are other kind of factors as to what happens with customer behavior. Not everybody can be in the exact same mix today as they're in the mix tomorrow. So $5 would be the maximum amount you would see, and then you would discount off that based on customer behavior

And Vince, it's Rob Bruce. I think the important thing there is we've learned over time that subsidies in this market are important to our customers. And bouncing the effort between both subsidy reductions and rate plan increases we thought was an important part of the formula as we went forward. I think it's also important for everybody on the call to just keep in mind that this is really the first step of adjusting to a fairly significant shift in the pricing regime. And I think all the carriers no doubt will be tweaking their rate plans and pricing over the coming weeks to try to get it to line up appropriately.

Your next question will come from the line of Jeff Fan of Scotiabank.

My question is on network sharing opportunities. You guys have obviously been very proactive in sharing with other regional players, but the one area or the areas where you don't have partners today remains Ontario, B.C., Alberta, some of the bigger markets. With all the talks about possibility of a large foreign player like Verizon coming in, I just wanted to revisit where you possibly you could see a scenario that you might share with that potential partner. And if you can talk about the benefits versus, obviously, the cost of enabling a potential competitor coming into the market.

Jeff, I'm sure you won't appreciate the answer but you'll understand why. Certainly, it's something that I don't think we want to end up speculating or getting into a what if scenario. And I wouldn't want to repeat the answer I gave earlier, but obviously I have a different view of the merits of a fourth player.

Okay. Perhaps I'll try another way. Maybe on the cost for the quarter, just to change gears a bit, especially within Wireless, excluding equipment, we saw, really, a excellent quarter in cost containment. Wondering if this is kind of the new level of wireless cost going forward. And if it is, want to get your thinking on what this gives you in terms of flexibility. Is this going to be offsetting some of the ARPU pressure that we're going to see on the data roaming that you talked about? Does this give you an opportunity to be a bit more proactive on gross share adds like what we saw this quarter?

Jeff, it's Rob. For sure, we continue to be very, very focused on driving productivity in the businesses, as Tony highlighted in his comments. And we're pleased with the 5% year-over-year OpEx decline excluding hardware. And I think that rightly, that continues to give us a couple of opportunities, continuing to create a sharp delivery of margin, as well as being able to invest in subscribers and other things that bring us future revenue growth. So I think the opportunities are unlimited, and we're going to take advantage of them.

Yes, Jeff, if I could add to that. It's Tony. We've been fairly consistent in the way we think about cost productivity for the company overall. And we've talked about cost productivity on an annual basis in the 2% to 3% range. In any particular quarter, you may see more success in one segment versus the other, but we continue to look at that. And we've talked about the consistency of margins in our core businesses. And so as we want to make investments in certain parts of the business, whether it's the customer networks, et cetera, then we will toggle other costs to ensure that we have consistency in our profitability and our margins. And so I'll highlight again, it'll fluctuate from quarter-to-quarter, but on an annualized basis, that's what you should expect to see.

Your next question will come from the line of Greg MacDonald of Macquarie Capital.

I want to go back to the ARPU question. I can appreciate that we have new plans in place. And they looked constructive on pricing. I guess, the question I have is, when you look at the existing postpaid ARPU for the quarter, I think it's pretty safe to say it was a miss for most people. And you talked a little bit, I think it was Tony who was talking about the inclusion of voice features as a potential pressure there. Wonder if you could comment on a couple of other trends. One would be migration of Rogers plans to Fido plans for existing customers, whether that's voluntary or involuntary. And then a second -- something we're seeing out of the U.S. is more tablets being added, and that has an impact on the ARPU given the current definition of the user. So could you comment on those 2 things, helping us understand this whole question mark of whether postpaid ARPU is kind of a flat outlook? Is it a slight declining outlook? Because the last few quarters, what we saw was a slight increasing outlook and I think people are trying to put all the pieces of the puzzle together.

Yes, for sure. I should start off by saying the ARPU pressure, as we talked about earlier in Tony and Nadir's remarks, from some of the roaming initiatives, which frankly we think are imperative in the long run to kind of get roaming in line, or I think we will see the same kinds of things that we've seen in other parts of the world where it becomes high on the regulatory agenda. We were disappointed when we saw voicemail and calling line ID actually rolled into the base rate plans going forward. That was a significant impact, as you identified in your remarks. For sure, as always, there is migration in the business between plans, and that's an active part of the business every quarter. People migrating up plans, down plans from Rogers to Fido, from Fido to Rogers. Clearly, there's a lot of growth in the midrange on smartphones as people adjust, and. So we did definitely see some migration down to some of the Fido plans. And finally, well, MBB, mobile broadband -- the mobile broadband business has an ARPU in the kind of the $40 range, and clearly, we continue to add that. We continue to add subscribers in that mobile broadband space, and those subscribers are coming in at ARPUs that are in fact lower than our smartphone ARPUs so they would also have an impact on those numbers.

Greg, it's Nadir. Just one thought to the tail on of your question, I think you're spot on that, frankly, the industry has to move forward from the historical perspective of ARPU to, as you see, south of the border, with the notion of ARPU [ph] or some variation there off because clearly, what we're going to see is more and more users having multiple devices and multiple services. So it's probably fair to say that the metric itself will actually -- will evolve to something different.

So Rob or Nadir, is that a near-term definitional change that we expect? And was that a major impact in the quarter? Because it was what most people would consider a very strong postpaid sub add.

Yes, Greg. I think as far as the quarter, we probably highlighted the key things, and this would not have been the biggest factor by any stretch. But I think if you think of where the world is going and what we've already seen in our market, the fact is that, if you think of penetration, generally, we're up in a pretty mature state, with close to 80% penetration. So what you're now seeing is penetration depth with devices per customer. So probably fair to say the lead is being taken in the U.S. in terms of defining it as ARPU, whether the Canadian environment is exactly the same, we'll see. But that shift will happen in the next few quarters.

Your next question will come from the line of Dvai Ghose of Genuity Capital Markets.

Nadir, 6 months ago, you announced your retirement intentions in January 2014. I was wondering if you could give us an update? And in particular, now that the spectrum auction has been delayed to January and you may see Verizon as a competitor in that auction. Is there any plan to accelerate the handoff or indeed to delay your departure on the other side?

Thanks, Dvai. Obviously, the process is well underway and it's fair to say that we'll let you know when we have something more to say on it. And at this point, there's nothing much that I can add.

[indiscernible] will come from the line of Rick Prentiss of Raymond James.

One other question on the ARPU topic, obviously, a hot one today. I think you mentioned the top 2 impacts on ARPU in the quarter was the promotional plans and the roaming. Can you isolate for us which was the more significant one given that the first month free expired in the 2Q and the roaming was mid-quarter?

Yes. Rick, it's Rob Bruce. The more pronounced impact was the roaming. The impact of the roaming was in the range of just north of $20 million in quarter. Again, important to remember going forward that we didn't see a full quarter of those roaming changes so that we expect that it will continue on going forward. Again, the Web's inclusion, the inclusion of calling line ID and voicemail, again, were also a negative in the quarter that I think it's important to highlight.

I mean, one of the interesting comment from the south of the border guys was significant increase in data usage as people move from 3G to 4G devices. Can you give us any insights for what you're seeing on data usage?

Yes, we're seeing that as well as people move on to LTE devices, we're seeing a marked uptick in their usage, even if it's on an identical device. For example, if they move from an iPhone that runs on HSPA to one that runs on LTE, we can see the uptick in data. So yes, that's definitely a trend we're seeing here as well, Rick.

And you'll see us reflect that, the design of the new plans for August 9 in terms of the out-of-bucket rate, we're very careful.

Your next question will come from the line of Drew McReynolds of RBC Capital.

Just back on Jeff's question on the wireless margins. Can you just give us a sense of -- I think you have a little bit more than 1.3 million subs on LTE. Just what the LTE impact is for the economics of Wireless? And just on a second question, just want to focus in on postpaid churn. Obviously, after a couple of year-over-year quarters of improvement, roughly flattish, slightly up this quarter. Just -- could you talk to kind of what your strategy is for continuing to reduce churn. What you expect the impact of the transition to 2-year agreements to be. And of course, you launched your loyalty programs. I'd be interested in hearing your thoughts, again, as it pertains to churn.

Drew, I think you get the record for the 9-part question today. But let me see if I can play some of those things back. Firstly, the key impacts from an LTE perspective. LTE is about 1/4 of the cost to deliver a data payload to a customer. So obviously, that's one of the very significant impacts. The other one we touched on already is we're already seeing customers using more because of the speed of LTE in terms of delivering an experience to a customer, and we think that, that will continue to help and grow data revenue. From a postpaid churn perspective, our view of it, really, was pretty much flat on a quarterly perspective. We worked very hard to strike the balance this quarter between retention spending and getting churn right, and we're happy. I think we hit that balance better than we have in previous quarters. We'll continue to work away. Churn is a gigantic lever in this business. As we look south of the border where 2-year contracts are the norm, we see the incumbent carriers doing an excellent job in delivering very low churn rates against 2-year contracts. We believe we can emulate those kinds of results over time. So without -- that probably doesn't require much further elaboration. We are, however, really excited about the launch of Rogers First Rewards, which was designed to thank and reward customers for their business, with no blackout periods, hidden fees and membership cards that people have to carry. Points can be earned from the program and redeemed online for a growing list of Rogers products, including handset upgrades, VOD and many other things that our customers are pretty enthusiastic about. So the program will be launching in key markets throughout 2013. We're excited about it. We think it will both be a big win for customers, adding great value to their experience, yet it'll be accretive to margin as it displaces other programs that we've had in market in the past. So we think Rogers First Rewards will be a real win-win.

Your next question will come from the line of Blair Abernethy of Stifel.

I just want to switch to the Cable side for a moment. And wonder if you can give us an update on how your trials were going in London with moving towards more of an à la carte cable TV delivery. And also any sense or your views on some of the newer over-the-top TV providers. I mean, we're seeing a lot of traction with Ariel [ph] in the U.S., but there's a couple players domestically in Toronto and Montréal that are kind of moving along the same lines.

Yes. Listen, there's no question that we've had the trial going in London as you referenced for a while. We continue to believe that these customers need more flexibility in terms of being able to get the content that they want and be able to pick and choose a lot more easily than they can do today, and that was the essence of the test. And it's not at a point where we're ready to share all the results yet as it's still in process. In terms of our views on the over-the-top portfolio, we haven't seen any material shifts in any 1 or 2 providers that sort of stand out as obvious winners in the fray. We continue to make our key investments as we go forward, particularly as it pertains to over-the-top providers. Our investment in extending and improving our Rogers Anyplace mobile TV, I think, was a first in Canada. It was our way of recognizing that data consumption is going to continue to be consumed more over the Internet and less over television in the future. We continue to make significant investments to make that offering robust. And as you know, our efforts to build an IP-based video platform in the future, which we talked about launching in 2015, will be a way more pronounced vehicle to be able to deliver to all screens even more easily than we can today and satisfy that shift that our users feel to be able to consume the product differently. So we think that we continue to have a lot of the core things that customers are looking for when it comes to being able to consume television over other screens.

Your next question will come from the line of Adam Shine of National Bank Financial.

Obviously, most of my questions have already been asked. So I'll stick with the other announcement you made yesterday, which was rather interesting, the Wireless Home Phone. I'm assuming the latest subscribers will be included in Wireless. So it looks as though this is an opportunity to further leverage the wireless network. But what's also interesting is sort of outside of your core Cable footprint, you're going to be offering potentially a triple play solution x TV whereby you've got wireless, you've got, obviously, a home phone device, and then ultimately, the Wi-Fi hubs offering some Internet service. So can you speak to some of the dynamic here? And maybe it also ties into what Greg was talking about earlier with respect to tablets, dongles, other things coming into the marketplace, whereby ultimately, ARPU might be pressured by you getting more devices to ultimately drive aggregate data revenues higher. So I'll leave it at that.

Yes, thanks, Adam. I appreciate your question. Yes, we're very excited about our wireless Home Phone. It gives us a low cost wireless home and small business solution. It operates, as you know, on the Rogers network and we'll be offering it outside the Cable footprint at an affordable price point, at $9.99, which is a promo price for existing wireless customers. And frankly, $24.99 if you're not a Rogers customer. I think recognizing the fact that we see this as a bundling opportunity to bundle with our customers out of footprint. And we've learned, with our extensive experience on bundling, that bundling has a profound impact in terms of taking churn down. So we're excited about that. The great thing, I think, is the simplicity of using the product. I've had a little bit of experience with it myself. You can connect up your existing fixed line telephones to it. You purchase a small box for $29.99. Even I could figure out how to hook it up in about 3 minutes. That includes Canada wide calling, voicemail and calling line ID. I think it's going to be a winner. AT&T has launched it in the U.S. as well, and has had great success with it. So we're looking forward to it. And as you said, it really sets up our ability to be able to deliver a triple play out of footprint, and the big upside beyond the revenue of the products will be the churn benefit that we see on it.

Ladies and gentlemen, we do have time for one final question. That question will come from the line of David McFadgen of Cormark Securities.

A couple questions on your Internet business. So when you look at your Internet subscribers, they're about 88% of your TV subs. I was just wondering how high the penetration could go in your mind. I was curious to know how much are actually standalone. And then also on the Internet pricing, I'm a Rogers customer, I've received a notice just this week saying pricing is going up again. Just wondering how high you think this pricing can go. It just keeps going up every year.

Yes. So David, on your first question, I think it can go up to 100%. Because in the long run, the way we see the business is that Internet is the core product in the home. We believe that much of our total business will actually ride over the Internet over time, and I don't see a world where there will be any households that don't have Internet. And you probably saw this quarter, we made an announcement around Connected for Success, which is a program that we're doing through Rogers Youth Fund to actually connect customers in -- as a start, in the Toronto Community Housing, about 150,000 customers potentially, to make sure that they actually get access to Internet. And more and more of these things, I believe, will be done by us and our competitors to reach down and make sure that 100% Internet penetration is there. The other important thing that I think we should say about Internet is, it is the key to the future of our business, hence, monetizing the increased bandwidth usage will rapidly become the future across all our businesses, whether it's wireless or wireline. So there is -- there are clearly some unlimited offers out there. We think they're fairly short-sighted as Internet is the future of the business. And the reason that we think over time there is more pricing upside in Internet are all the things that we're doing to build the superiority of the Internet. And you will have seen many of these things. Virtually, all our customers in the past 6 months, we've up-speeded them significantly. We've invested in verifying speed consistency with the first Canadian ISP to use SamKnows, which is an internationally recognized methodology, to ensure that we're actually delivering the speed that we commit to deliver at peak times and at all hours throughout the day. And we believe that customers are looking for this kind of transparency. We've launched things like TechXpert so that we can give premium technical support to our customers. We've removed all our traffic management processes. We have significantly enhanced the value of this product, and overtime, it is our plan to monetize it accordingly and the price increase that you would receive in the mail would've just been one step in that monetization that we think will continue as Internet becomes the backbone product in the home.

And ladies and gentlemen, this does conclude the question-and-answer session. I will turn the conference over to Mr. Bruce Mann.

Well, thanks very much, operator. I guess in conclusion, the management team here at Rogers would truly like to thank everybody for investing your time with us this morning. We know it's a really very busy period you for you. We appreciate your interest and your support, and I guess, most importantly, if you have questions that weren't answered on the call, please give myself or my colleague, Dan Coombes, a call. Both of our contact info is on the release from this morning. So thank you very much and enjoy the day.

And thank you. Ladies and gentlemen, this does conclude the conference call for today. Again, we thank you for your participation, and you may now disconnect your lines.