Nadir Mohamed
Analyst · Phillip Huang of UBS
Thanks, Bruce. Welcome, everyone, and thank you for joining us. As you can see from this afternoon's earnings release, we delivered a relatively balanced set of financial and subscriber results. There are some clear areas of strength, and there are some areas that we are focused on doing better over the balance of the year. Overall, the results reflect the strength of our asset mix, as well as the continuation of what is an extremely competitive period in the market.
In terms of asset mix, we are uniquely positioned as Canada's largest wireless provider, complemented by our healthy and growing broadband and Media businesses. During the first quarter, we had strong execution in Wireless on both the sales as well as retention front. Postpaid gross additions and postpaid net additions were both up year-over-year. In fact, it was one of the strongest Q1s for postpaid gross additions in a number of years.
We made solid improvement in stabilizing one of the key metrics on the Wireless side, postpaid churn. While it was up a modest 3 basis points year-over-year, this is by far the smallest year-over-year increase we've seen in nearly 2 years and is a sequential improvement, a significant one from Q4 as well.
It was also the third straight quarter in which we've been able the slow the year-over-year rate of decline of postpaid voice ARPU, which is another key metric for us on the Wireless side. It's still obviously under pressure in the face of intense competition in the Wireless market, but we have continued to focus on managing this decline as much as possible, given the environment. While the strength of wireless data offset much of this pressure, we still saw an overall 4% decline in postpaid ARPU.
We're also continuing to drive our wireless data strategy. Despite what was an intensely competitive environment in Q1, we activated over 640,000 smartphones, the second highest number of smartphones ever in a single quarter and the highest during the first quarter. Embedded in that and one of the drivers of expense growth in the quarter was that iPhone activations, including upgrades, were up a full 35% from Q1 of last year. This in part reflects residual demand from Q4 of last year where we were supply constrained for a good portion of the quarter.
With continued solid success in the high-value smartphone category, and we now have 60% of our postpaid subscriber base on smartphones. The smartphone metrics, ARPU, churn and upgrade rate remain healthy given the competitive backlog. And at the same time, we're both attracting and retaining our highest lifetime value customers, which is squarely on our strategy. As a result, we continue to drive double-digit revenue growth in our wireless data business, which is the most significant driver of our top line.
We did however see a sequential slowing again in Q1 in the rate of growth of wireless data revenue. This is attributable to a combination of higher number of new wireless subscribers coming on to new-entry level wireless data pricing plans, as well as the new outbound data roaming plans that we talked about in February. We obviously have work underway aimed at helping to improve the trajectory of the wireless data growth. As I said in February, I think we can do better on this metric, as well as ARPU more broadly, and this is an area of focus for us from an executional perspective.
At the same time, we're driving very meaningful cost efficiencies. You can see this when you consider that despite adding 20% more new smartphone activations in Q1 this year over last year, a 75% year-over-year increase in iPhone activations and continued ARPU pressures, we were able to achieve a strong 46% Wireless service margin.
We also continue to invest in platform and services on the Wireless side, including the further expansion of our LTE network across a number of additional cities. Rogers is Canada's first and largest LTE network, and today, we already cover approximately 35% of Canada's population and we have the biggest selection of LTE devices available in Canada.
We also delivered solid margins in the Cable Operations portion of the business. While Q1 is generally a seasonally slow quarter in Cable, we did also face intensified IPTV competition in our territory during the quarter. Clearly, we're entering a period of stepped-up competition where our primary telco competitor, who already has a broadly deployed satellite offering, is now pushing with deeper concessions on its more widely available IPTV product.
You see the effect on the year-over-year change in basic cable subscriber nets and also the impact of retention and promotional offers that we've needed to utilize in the dampened rate of growth you see on the revenue line. Having said that, the reported Cable ops revenue growth somewhat understates the organic growth of the core business as it also reflects a divestiture of the circuit-switched telephony business which occurred late in 2011.
As in Wireless, we continue to have good cost management in Cable. Even with some additional cost in customer care and service associated with supporting the analog-to-digital tier migration that we started in Q1 and the deployment of our new digital set-top box, we were able to deliver a healthy 46% margin in Cable Operations.
As many of you are aware, this quarter we began going live across the majority of our cable territories with our new digital cable user interface. This includes Whole Home PVR capabilities, as well as a new fully refreshed guide and search capability. This greatly enhanced functionality in UI is combined and marketed under our next NextBox 2.0 umbrella, and it's being very well received by our cable subscribers. In fact, we're ahead of our internal projections in terms of subscribers opting to move over to NextBox 2.0.
At the same time, we continue to highlight and reinforce the strength of our Internet services underpinned by our DOCSIS 3.0 platform, which covers essentially 100% of our cable footprint. The combination of superior broadband speed and an enhanced user interface complements what is already a superior video offering in terms of the underlying content, which bodes very well for our Cable business.
At the Rogers Business Solutions division, where our wireline enterprise focus is, we continue to just concentrate on the planned exit of lower margin legacy services and off-net businesses, where there were some step function declines that impact EBITDA in Q1, that we expect to begin to offset as we go forward. As well, the Q1 results last year reflected a onetime revenue item that also makes the comp to Q1 frankly quite difficult. But the on-net and next-gen portions of the business actually grew at 8% on the top line or 19% if you exclude this high-margin nonrecurring revenue item from Q1 of last year. This reflects our focus on growing our presence in this SME segment, the small medium segments of the business market, in areas where we have our cable and fiber network facilities.
Now turning to Rogers Media. We achieved continued top line growth across almost all of our properties despite what was a somewhat tougher ad market than we originally expected coming into the year. As a reminder, Q1 is historically a seasonally slow quarter for the Media properties. What you're seeing in Media is good cost containment being offset by continued investment in new properties and content to generate additional growth going forward. These include new channels such as CityNews and FX Canada, as well as new programming and initiatives, including Canada's Got Talent and a number of other initiatives. Also on the content front, we're still on track at this point to close on our investment in Maple Leaf Sports & Entertainment this summer. This will further advance our strategy to be the #1 destination for sports in Canada.
To sum up, it was a good quarter of good solid postpaid wireless subscriber additions with continued strong smartphone sales. We also stabilized postpaid churn while slowing the rate of decline in voice ARPU for the third straight quarter, so some good progress showing in some of the key metrics. We also made a number of important investments during the quarter across the business in our cable set-top box and UI interface of analog-to-digital transition, growing our LTE footprint, the launch of our Rogers One Number service, new programming and other initiatives as needed.
So we continue to invest at a healthy rate to deliver new and innovative products and services and to maintain our leading network positions. And importantly, we continue to focus our execution and manage cost to deliver continued core profitability, which you see in what are very respectable margins. Having said that, we are seeing a softer rate of top line growth than we would've liked, and that's a reflection of the continued intense wireless competitive environment and a further slowing in the rate of growth of wireless data. At the same time, the competitive intensity heated up at Cable as IPTV became more widely available and the ad market softened at Media, particularly late in the quarter.
As such, we also accelerated a number of cost-reduction initiatives aimed at offsetting the top line pressures. We took some decisive actions late in Q1 on the cost side, and we will continue to do so as required to protect our margins and cash flow. And while I expect it will continue to be a tough period, I have no doubt whatsoever that the strength of our franchise and our superior asset mix will remain a great platform for continued success.
Before I turn it over to Bill, I wanted to quickly remind everyone of the CFO transition that we announced this past October. That transition officially becomes effective tomorrow after our board meeting and annual shareholders' meeting, at which point Tony Staffieri will become Rogers' Chief Financial Officer. Bill, Tony and I have been working together in the background to prepare for this and ensure that this planned transition is completely seamless. And I expect that Tony will hit the ground running and add a lot of value as we go forward.
With that, I'll turn it over to Bill one final time for a few remarks on the numbers, and then we will take your questions.