Scott Howe
Analyst · Dougherty & Company. Your line is now open.
The way to think about that is that there a lot of levers for growth in Connectivity. And to-date, we've been pulling one, which is grow the installed base of large direct marketers. We're still going to pull that. But, in addition, we're going to have some salespeople that are dedicated on gaining even more traction with agencies, gaining even more traction with publishers, gaining even more traction with the large enterprise software companies. And so, I think you'll see that, over time, spur growth from new types of clients who have slightly different needs than major direct advertisers. In addition to that though, there are a bunch of other levers which gives us confidence about the long-term growth rates of Connectivity. So, I thought one of the coolest stacks in our call today was talking about the number of used cases, so, up to eight, and the digital data revenue 100% growth in GMS, 100% growth. What that suggests is that people are taking their LiveRamp subscriptions and expanding them to more used cases and pushing more data through it. And you we haven't really started to push on that through our client services organization yet, that's happening organically, that's being driven by client saying this is working, what else can we do. Warren talked about and I talked as well about new products and so Customer Link, we have 40 sign-ups for our GMS, our data store, we're expanding that by dozens of data suppliers and one year in our new product revenue in LiveRamp is $15 million compared to zero last year and that number should continue to grow. And then finally the fourth big growth lever is international. So, all this to say is its business as usual for that first growth lever, but then some, and then we're going to pull three other growth levers, in addition to the first.