Scott Howe
Analyst · Piper Jaffray
Thanks, Jay. Good morning, and welcome again to everyone who has joined us on this call. We have a lot of ground to cover this morning, so we'll dive right in.
First, I'd like to talk about my first 9 months at Acxiom, what we've accomplished and where we find ourselves today. Next, I will turn the call over to Warren, who will walk you through Q4 and fiscal year results and provide our initial thoughts on the coming year. Finally, I'll come back to close with our strategic priorities for the year ahead. We will then open the call to your questions.
I always enjoy our earnings call, as it gives us another chance to reflect on the progress we've made and also assess where we're going. I want to briefly touch on 4 major areas. First, we leave fiscal 2012 a different company. We are much stronger and more effective than we were a year ago. I've talked about fixing our foundations, essentially improving the speed, efficiency and effectiveness of everything we do.
In recent months, we've put in place the leadership necessary to make this happen. More specifically, we've recruited and retained world-class leadership into every major function. We started in finance by recruiting Warren Jenson. His influence is already being felt and our pace is quickening. Under Warren's stewardship, we've made rapid strides in improving our monthly management reporting, creating clear lines of sight into our performance and ensuring that accountability is cascaded throughout the organization. This is an important foundational initiative, which Warren will talk about a little more in his upcoming remarks. And we have only scratched the surface. Nada Stirratt was named Chief Revenue Officer. Since joining Acxiom in February, Nada and her team have refined our sales messages, simplified what was confusing a product nomenclature and worked to increase the visibility and accountability of our client-facing teams. Perhaps most importantly, Nada just knows how to win.
And finally, 3 weeks ago, we announced that Dr. Phil Mui has joined our team as Acxiom's Chief Product and Engineering Officer. Dr. Phil joins us from Google Analytics and brings a unique skill set that really matters to Acxiom, specifically, managing complex data sets at massive scale; enabling clients and their partners to better use data through more effective data management tools; making data decipherable by the masses through more insightful data visualization; and developing a suite of world-class products through the application of robust product planning, requirements prioritization, coding and testing. Although Phil's official start date was yesterday, he has spent much of the past month participating in Acxiom product planning sessions and client meetings. And he has already hit the ground running.
Finally, the glue that holds our foundation together is our people. I'm pleased to tell you that this is an organization that again is starting to throw its fastball. I can pretty much guarantee you that if you talk with any of our associates, you will sense a different attitude and approach than you would have a year ago. Our employee satisfaction surveys bear this out, and our voluntary attrition is down significantly from 9 months ago. We think this will only continue to improve.
Second, we are maniacally focused on delighting our clients. Our efforts are beginning to bear fruit. Since joining Acxiom, I've personally met with over 100 customers. While we will always strive to do better, the world around us is beginning to take notice. For the fourth year in a row, Ad Age named Acxiom as a top agency, recognizing the key role we play in enabling data-driven marketing. The Direct Marketing Association named Acxiom as its 2011 Financial Services Company of the Year. We're delighted to be recognized. Today, we work with 12 of the top 15 credit card issuers and 7 of the top 10 retail banks. The Direct Marketing Education Foundation selected Acxiom for its 2011 Corporate Commitment Award. This award honors companies that regularly demonstrated commitment to excellence in all areas of direct and interactive marketing education. And Jennifer Barrett, our Chief Privacy Officer, was named the winner of the 2011 International Association of Privacy Professionals Privacy Vanguard Award. This award honors the global privacy professional who has demonstrated outstanding leadership, knowledge and creativity and privacy in data protection.
We love accolades. But ultimately, we are judged by the results we generate for our clients. Our mission is to help our customers and their partners make better business decisions and achieve stronger results. Let me share a few quick examples of our work.
The combination of Acxiom data plus data of our clients makes digital advertising perform materially better. By using Acxiom and brand data together in the online world, a national insurance carrier achieved an 11:1 return on ad spend. Using the same approach, a national retailer combined direct mail and digital to drive in-store traffic, generating a 4:1 ROI, an 11% increase in their average basket size. In addition, by developing more robust predictive models, we are helping marketers find new customers across multiple channels. As an example, for an auto manufacturer, we combined our end market and vehicle ownership propensity models and predictive models with the OEM's proprietary data to drive a sixfold improvement in purchase rates in comparison to using OEM data only. Sixfold, that's a lot of new cars sold. But this represents the kind of transformative impact that harnessing the power of big data can have on all of our clients.
And while we are proud to mention this small, small subset of accomplishments, one that is especially important for me is our annual client satisfaction survey. Every year, we conduct an annual survey across our Marketing and Data Services client portfolio. The results last quarter showed an overall satisfaction improvement by over 700 basis points. We were pleased to see strong growth in topics such as being a trusted strategic partner, having a clear and believable brand position and our dependability to meet our clients' commitments.
Third, we continue to take steps to tighten our portfolio and managerial focus. Philosophically, we believe that doing fewer things exceptionally well is a better strategy than trying to tackle too many things. Our approach has and will continue to be centered on our Marketing and Data Services business and how we evolve our offering into the high-growth and high-margin SaaS company to which we aspire.
So far, we have taken the following steps: In Q4, we sold our background screening business. On a much smaller scale, recently, we restructured our risk business through a partnership with LexisNexis. Both of these transactions further increase our focus on Marketing and Data Services and at the same time reduce our business complexity. More recently, we've also made strides in our international operations. In my remarks last quarter, I talked about my disappointment with our international Marketing and Data Services results.
We currently operate in 8 of the 9 largest global markets. Our customers and I both believe that we must remain committed to these geographies. However, I am also a believer that profitability is paramount. Every business, every product and every geography must be profitable or have a plan to achieve profitability. For too long, our international businesses have been unprofitable, and the strategy year-over-year did little to change that. In my experience, you can't simply grow your way out of an unwieldy situation. Rather, you first need to establish profitable unit economics, a profitable foundation, and then scale from a position of strength. In Q4, we took action to ensure our international businesses would become profitable and maintain that course by implementing from headcount reduction, cost savings and shared services measures globally. While a restructuring is never easy, we believe that this was the right thing to do and a critical first step in getting our international businesses headed in the right direction.
Fourth and finally, our product roadmap has been revamped and we have started building a state-of-the-art enterprise data management platform. Our development efforts are still nascent but are further along than our branding of our technology. And let me pause for a minute and remind everyone what we are creating. We are developing an end-to-end platform through which massive amounts of structured and unstructured data, digital and traditional data can be combined, refined and analyzed to create actionable insights and better ROI for our customers and their partners. Our platform will have the capability to ingest, integrate, analyze and manage a broad array of data. This, by the way, is Acxiom's sweet spot as this is where things get really big. Today, we perform more than 50 trillion transactions annually. This data platform will be capable of that and a lot more.
Our platform will do something our customers really want, marry digital data streams with their proprietary customer data sources in order to create more predictive models, more robust insights and greater competitive advantage. Our platform will be realtime and allow easy access to state-of-the-art applications through which analytical insights can be created. And finally, our platform will enable our customers' partners to use this information and insight in a secure and permission-based environment.
Is this a big deal? Absolutely. It is one of the reasons Dr. Phil, our other new hires and I joined this organization. It builds on Acxiom's historical strength but extends them to new channels. Even more importantly -- most importantly, this is exactly what our customers want. With our products' requirements defined, it's now a matter of on-boarding the right developers and [indiscernible] release milestones.
We've made progress since we last spoke. Since December, we have hired or contracted with 46 engineers that have been deployed on our platform development efforts. As we build out our engineering capabilities, we expect to have a strong presence in Silicon Valley, Central Arkansas and our offshore service centers. We've moved from a very formal and slow semiannual release process to what's called an agile development methodology in which more frequent releases are possible. Finally, while I can't be specific, I can tell you we are piloting various pieces of this developing technology with more than 10 of our current customers. I look forward to updating you on our progress throughout the year.
In summary, as we enter our new fiscal year, I am incredibly pleased with what we have accomplished. Acxiom is a stronger, more focused company. We have a significantly stronger and more talented management team. Our associates are engaged and playing to win. We have even stronger relationships with our customers, and product development is well underway. All that said, we are just getting started. I'll now turn the call over to Warren.