Scott Howe
Analyst · Piper Jaffray
Thanks, Jay. During our last earnings call, I discussed my initial observations 90 days into the job. These insights were based on meetings with most of our major clients, discussions with hundreds of our Acxiom associates and a deep dive analysis into all elements of our business, including our product roadmaps, customer profitability and satisfaction, historical financial performance and organizational effectiveness. No stone was left unturned. At the end of this period, I was left feeling optimistic. We have 3 fundamental strengths on which to build: excellent and strong client relationships, with 47% coverage of Fortune 500 companies; a sophisticated, passionate and experienced team of associates who really understand our business and, in many cases, have been with Acxiom for decades; and a track record of building strong technology and being an innovator in the database space. Before folks started talking about big data, data security and privacy, or DMPs, Acxiom was pioneering efforts against each topic.
This excitement was tempered with a realistic assessment that a brighter future would have to be earned through a lot of hard work. In short, I discovered an organization that needed to move faster, execute better and innovate more frequently. There were no surprises here, and my findings validated my decision to join Acxiom. More specifically, to recap what I told you.
First, we need to improve our operational effectiveness. Over the past quarter, we generated $55 million in cash flow, and over the past year, we prepaid $125 million in debt and repurchased $43 million in shares. This demonstrates what we can accomplish with the right focus and leadership. In order to generate consistently better financial performance, we must singularly align the deep expertise of an entire organization behind our strategy and tactical priorities, so that everyone is moving together with speed and purpose. This will require focus, strong execution and leadership.
Second, our customers love what we do but they want more. This represents a long-term opportunity for Acxiom. We can, over time, enhance top line growth, even in an environment in which clients carefully scrutinize their spending.
And third, we are at an inflection point in our company's evolution. Continuing the current course is not an attractive long-term path. Rather, we must have the courage to fund our future by increasing our investment in R&D and accelerating our pace of innovation.
Today, rather than focusing entirely on what we need to do, I'm going to start sharing a bit more detail about how we intend to do it. Two caveats. Caveat one, I've always believed that the real mark of a great company is not just its ability to craft the winning strategy but also then execute quickly and effectively against this plan. That said, for competitive reasons, I don't intend to share all of the details of our strategy during today's call.
Caveat two, several months ago, I talked about how I wanted to present our business segment performance in greater detail, which we've now provided. It's a first step, but it's not enough.
Looking forward, both Warren and I want to increase our level of forward transparency and earnings guidance. We are still fine-tuning our fiscal year '13 operating plan. The numbers I share with you today are early estimates and will likely be refined in the coming weeks.
Over the past 90 days, all of us at Acxiom have begun working hard at a handful of strategic imperatives. Without taking you through each of them, I'll instead focus on 4 areas of emphasis.
First, fixing our foundations. Over the next 12 to 18 months, we aspire to increase the speed and efficiency of everything we do. A first step in this effort is to upgrade the quality of our most senior leadership, which has been one of my top priorities since joining Acxiom. I believe that world-class management talent, working together as a team, can capitalize and accelerate the efforts of an entire organization. When I joined Acxiom, our organizational structure was confusing and overly bureaucratic. We're working to change that.
Earlier this month, we announced that Warren Jenson had joined our team as CFO. Warren is a proven public company CFO, who is already working with me and the team to improve our operational focus and execution. There is no aspect of our portfolio that is not undergoing a comprehensive examination.
And today, we announced the hiring of Nada Stirratt as our Chief Revenue Officer. Under her leadership, all client-facing activities within the marketing and data services business, which has been residing throughout the organization in a confusing matrix, will be aligned to provide a more cohesive and unified sales account management and delivery experience to our clients. In addition to an outstanding track record and reputation, Nada is a rainmaker with a deep Rolodex of Chief Marketing Officers; has a strong knowledge of the digital marketing space, which our clients believe is increasingly important to our future; and loves being in front of clients, leading by example.
We're still looking for one additional Executive Officer to round out our senior leadership team, a Chief Product Officer who was a strong track record of designing innovative products and then bringing them to market quickly and flawlessly. We have engaged the top-tier recruiting firm with strong ties to Silicon Valley and digital marketing to help us land the ideal leader.
In addition, we are working to increase visibility and accountability across our various portfolio businesses. Today and going forward, you'll see our results presented by major business segment, and we manage the business according to these same categories. This is already providing an increased focus on the unique characteristics, operating plan and fit of each business against our overall portfolio. And this portfolio approach has already led to one important change. In December, we announced the pending sale of our security screening business for approximately $74 million.
As we prepare our operating plan for 2013, we're working to establish appropriate performance measures, both financial and strategic, that will be cascaded throughout the organization, reviewed at a monthly or weekly interval and course corrected if necessary. As a result of our efforts to fix our foundations, we expect cost and operational savings over time, which should spur longer-term margin improvements. But as importantly, these efforts should accelerate the speed and quality with which we service our customers.
Our second area of emphasis is a maniacal focus on the needs of our largest clients. A significant portion of our revenue is recurring, and many of our largest clients have worked with Acxiom for a decade or more. As a result, it's incredibly important for the predictability and growth of our top line revenues that we maniacally focus on protecting and extending our most valuable clients. More than anything, this involves soliciting recurring feedback from these clients as part of our product development efforts. We want to build to the highest common denominator, knowing that if we increasingly create products that our largest clients embrace, the rest of the market will follow.
Over the past few months, we have revamped our product road map based on the feedback from many of our largest clients, which gives us greater confidence in both the R&D bets that we are making and ability to secure incremental revenue from existing clients.
In addition, we've begun to measure and focus on client level profitability. Not all clients are created equal. We have a handful of unprofitable clients that, together, put downward pressure on our overall margins. If we can turn this group around, either by raising prices or determining how to deliver our services more effectively, then we believe we can improve our margins in this area over time also. This will certainly be a focus for our team throughout the rest of the fiscal year, but we're still evaluating the timing and upside of what this might look like. Our clients have also asked us to provide increased levels of intellectual leadership. They look to us to provide clear, actionable advice. We're simplifying our product nomenclature, putting greater emphasis on speaking and writing in industry forums and we'll continue to build our analytics consulting capabilities.
Recently, we published a book of over 50 case studies that our sales team can utilize with their clients as appropriate. The numbers don't lie. We've generated transformational improvements as measured by return on investment, customer acquisition volume and customer retention rates for many of the world leading marketers. But we now need to do a far better job of quantifying and sharing those successes with new prospects in order that we may accelerate our top line growth.
Our third area of emphasis is profitably serving the largest global markets. And on this, I want to be clear. Acxiom is committed to operating in markets outside the United States. We believe that it is important to be in international markets for 3 fundamental reasons: Global markets are sizable and growing, in many cases much faster than the U.S.; many of our legacy clients wanted to work with us in other geographies; and we believe our products and capabilities can be extended to new markets.
As Jay discussed in his earlier earnings remarks, our International Marketing and Data Services businesses have not grown in line with market rates and have not generating acceptable profit margins. Acxiom's global assets are largely the result of various historical acquisitions. And one of our goals in coming months will be to ensure these businesses are better aligned and supported. Part of this involves determining how we can accelerate our growth and improve our bottom line profitability by making better use of our global assets.
For example, we're already working on incentives to ensure sales teams from across the world work together to extend our largest clients across countries. And we've also established globalization as a fundamental R&D principle so that new products can be released everywhere.
Warren and I view profitability as a core requirement of doing business, with every client and every market we serve. This will certainly involve rethinking our operating and service models in some global markets. This will be a priority for us over the next 90 days.
And our fourth strategic imperative is funding our future. There is nothing more important to Acxiom's future than investing in innovative new products and capabilities. The world around Acxiom has changed dramatically in recent years, and clients are asking us to evolve our offerings. 20 years ago, most of our clients had a fairly simple existence. They collected consumer names, home phone numbers and addresses, determined who might be most receptive to a call or direct mail, analyzed the results and then repeated the process. But today, the world is infinitely more complex, and our clients need a far broader array of services.
In addition to direct mail, clients must manage e-mail, mobile phone, search banner affiliate, social marketing efforts. As the array and complexity of choice has exploded, identifying and reaching consumers across all these various touch points is a deviating [ph] challenge. In determining the ideal messages, mix and sequences, it's daunting.
Throughout our history, Acxiom has built and managed marketing databases for large global clients. Our Marketing and Data Services business comprises the majority of our revenues and generates the most attractive profit margins. Many of our clients have worked with us for decades but are now increasingly asking us to expand our capabilities to include a broader array of meaningful data and enhanced capabilities to ingest this data; more tools, technology and techniques with which to refine the data and derive insights; and enablement of marketing partners, to use this refined data and insights. Together, these 3 overarching innovations, supplemented by a renewed emphasis on intellectual leadership, will ultimately fuel better client performance. Executed well, they will also vastly improve our clients' experience with Acxiom, and we believe will accelerate our top line growth over the next decade.
I've explained this in the past with building a data refinery, with collection capabilities, refinement tools and pipelines to those who consume data. I've also called it an enterprise data management platform, or DMP, one that effectively serves all of the clients' data needs.
Regardless of what we call it, it's what our clients need and what they are asking Acxiom to build. To help us accelerate the pace of product development, we plan to significantly increase our level of product investment over the next 2 years. The investment will be sequenced over time and we intend to pursue a monthly release calendar of key product enhancements. These monthly sprints are now starting and new features will typically be designed and deployed for a small handful of current clients to beta test the concepts before mass-market release. The annual incremental investment will likely be in the neighborhood of $30 million, with the vast majority of that earmarked toward R&D.
We believe these product investments will have an impact to earnings from continuous operations of $0.03 or $0.04 per quarter over the next year compared to a business as usual model for the next year. But over the next 12 to 36 months, we believe this heightened investment will spur faster top line growth in our Marketing and Data Services business, squarely position us as leaders in the digital world and spur stronger operating margins as we deploy more innovative yet standardized products across our client base.
Longer-term, we believe double digit top line growth rates are possible, spurred by 3 major factors. We've always had a strong share in the traditional marketing database space, but our new capability should allow us to extend our leadership in the faster growing digital markets. In addition, we believe our product innovations will accelerate our growth from existing clients. We have listened closely to their feedback in creating our product blueprints and expect that many of our existing clients will be the first to deploy our new capabilities.
Finally, we've had a stronger concentration in some industries such as financial services and automotive. By extending our database prowess across a wider array of digital channels, we expect that our sales efforts will resonate more effectively with a broader range of industry verticals, including consumer, retail and other sectors that have been quicker to embrace digital tactics.
We believe longer-term operating margin levels for our U.S. Marketing and Data Services business could be in the high teens as we move from a model of significant customization for every client to one in which we design for highest common denominator needs and incorporate more standardization into our software solutions.
I should also mention that it's possible that the near-term negative impact of our planned investments will be tempered by the operating improvements we can achieve by better aligning our investments and improving our operating efficiencies. But forging any concrete conclusion at this time would be premature. Warren and I are currently refining our economic models for 2013 and beyond, so that we can provide better forward guidance in coming months.
Let me close my formal remarks by summarizing our situation more succinctly. We have a strong client roster, a talented team of associates and good technology. But we can do better and it's time for us to fund our future. We're assembling a leadership team that is scrutinizing every aspect of our business and working to improve our existing performance. But in parallel, we also intend to increase our investment in our products. We believe this investment will position us for future success and provide a stronger foundation for the next decade of our growth.
That concludes my formal remarks, and I'll now turn things over for questions.