James Meyer
Analyst · Cowen and Company
Thank you, Josh. Good morning and thank you for joining us today. I'm going to speak on our recent performance, where we are headed in general and our approach towards navigating our way through what will undoubtedly be a challenging 2020. We will then hear from our new Chief Commercial Officer, Matt Tonn; and finally, from Chris, who will provide detail on the fourth quarter numbers and delivery outlook for 2020.
We've spent the last 2 years executing our Back to Basics strategy, our plan to transform FreightCar America into a world-class manufacturer that offers all the right car types and on a fully competitive cost structure. Back to Basics has been all about getting our business fundamentals where they need to be in order to allow ourselves to start to grow again and to be profitable even in a future downturn. We made more progress in 2019. And over the last 2 years, we have completed the majority of the work needed to realize these goals. Before we can declare Back to Basics complete, however, we need to finalize a few outstanding product development efforts and complete the build-out of our new operations in Mexico. We expect these remaining steps to be completed within the next few quarters.
As a reminder of our Back to Basics efforts and progression, we first started by setting a manufacturing foundation for how our Shoals facility operates on a daily basis, derived from leading practices inside and outside the rail industry. The first phase of this work has been done for some time now, and Shoals is delivering substantially improved performance in safety, quality, productivity and cost.
As we have reported for a number of quarters now, we are operating at world-class levels for safety, a critical leading indicator for any manufacturing site. Beyond its face value, being world-class for safety speaks volumes for training, process adherence and the quality and maintenance of the physical plant. It is also a critical enabler for delivering superior product quality, which, in turn, is a critical and mandatory enabler for achieving superior productivity and cost. It all ties together. And of course, without those 4 elements, it's nearly impossible for a company in our business to be commercially successful and to grow. Thus, I'm happy to say we are now poised to finally realize the full potential of the Shoals' footprint, which, as many of you know, is the newest railcar production facility in the United States and possesses enormous potential.
As it relates to product quality, ours is every bit as good as what is coming from our competitors, but this is not nearly good enough for us. Like safety, we intend to lead the industry in product quality. Our approach is the same, by bringing in great new talent, adapting proven processes from other industries, and then focusing on continuous training, discipline and improvement. We have very big goals for where we expect to take product quality, and this will be an important part of our operational story in 2020.
Moving to plant productivity, or the direct labor hours per unit for building a car. We saw productivity gains in 2019 of over 20% per car. This improvement was largely attributable to the combination of our model changeover process, visual management and what is now a full year of training our team members in lean manufacturing principles. We are starting to excel at model changeovers, which is critical, given how we see our position in the industry, which I will touch on shortly.
We also continue to make great strides in our product material cost savings initiatives, reducing these costs by another $2,000 per railcar on average in 2019. This brings our 2-year material cost reduction total to more than $5,000 per railcar. We also expect to have another solid year of performance in 2020. Material cost reduction and plant productivity were major focus areas in need of improvement when I joined the company and are now both important company strengths.
Perhaps the most significant improvements to our operations over the past few years, however, have come in our manufacturing footprint. We made great progress in reducing our fixed cost and optimizing our footprint. This started when we exited 2 legacy coal manufacturing facilities. The second of these, the closure of the Roanoke facility, which we announced last summer, will complete on budget and in mid-March, a few weeks ahead of schedule. We now expect to save $5 million per year in fixed costs starting at the end of the first quarter, which is also a slight improvement from our original plan. And I again want to acknowledge all the great employees in Roanoke who gave so much to our company.
Also within this couple of years' time frame, we optimized our Shoals, Alabama facility by first taking complete control and becoming the sole tenant and then by working with our landlord to reduce our footprint, which will take effect in January 2022. Our new agreement will generate cash savings of $7 million also starting in January of 2022. So in total, we have all of our U.S. operations consolidated into the state-of-the-art Shoals facility while maintaining an ability to produce 4,000 to 6,000 units per year and annualized fixed cost reductions of $5 million per year starting next month, with an additional $7 million of annual cash savings starting in January of 2022.
The rest of our footprint story is the new JV in Castaños, Mexico. One might wonder why now is the appropriate time to build a new factory. The reality is we have to if we are going to compete, grow and make money in all business conditions. The fringed Mexico labor rate is approximately 20% of that in the U.S. That's a lot of extra gross profit on car types with inherently higher margins, and it's the difference between being in or out of business in car types with inherently lower margins. Our competitors moved there long ago, and we are going to level this playing field and then some.
As said on prior calls, Mexico has been part of our Back to Basics strategy since early on, but we knew it was critical to find the right partner. And we found a terrific partner. This partner helped our competitors build their presences in the region and has deep and tested expertise that assure success. The build-out of the physical facility is on track and expected to be completed in early summer. And when done, we will have the newest purpose-built railcar facility in Mexico, just as we already do in the U.S. In an industry like ours, having the newest plants, coupled with the best operating systems, is bedrock to becoming the industry's most efficient and highest-quality producer, and this is the "then some."
As we made progress with our operations, cost and overall footprint strategy, we also invested in the portfolio, focusing on having the right products on the right cost structure. As we spoke about last quarter, FreightCar was competitive in roughly 1/3 of the North American non-tank car market when I joined in the second half of 2017. The portfolio enhancements we are implementing will allow us to be -- will allow us to build for customers in approximately 2/3 of the market within just a few more quarters.
Let me now pivot and speak to the market and our cash position. As all of you know, the current market environment is very challenging. Said more plainly, we are in one of the industry's infamous downturns. Per the Rail Supply Institute, Q4 2019 industry backlog is down 12% relative to third quarter of 2019 and stands at 51,000 units, the lowest level since 2011. As of year-end, roughly 400,000 cars or approximately 24% of the total fleet is in storage. While this is certainly unwanted timing, this happens in our industry. And as history has proven time and again, the moving of goods by rail will continue to be a preferred reliable mode of transportation for shippers. It will come back. And more times than not in the past, it has surprised us by the strength and speed of the comeback. In the meantime, the present industry conditions make everything we are doing all the more challenging. We need to finish our work, including the build-out of Mexico, while also managing a comfortable cash balance.
Our cash position remains strong, despite these challenges. As Chris will discuss in greater detail, we ended the fourth quarter with $70 million of cash, up $10 million from the end of the third quarter. We will continue to maintain strong liquidity as we finish transforming the company and navigating these harsh industry conditions in 2020. This is not an either/or situation. We need to do both, and we will do so in consideration of all tools in our possession. We cannot change market dynamics, and we cannot change what we do not control. What we can do and are doing is finishing the job of retooling this company so that we will be ready to compete profitably as we enter the next upturn in the cycle.
As we prepare to bring our Back to Basics initiatives to conclusion, one of the items you have not heard us talk a lot about is our commercial positioning. It was clear from the beginning that we first needed to get our operations and costs in order and then our products and positioning. While we believe strongly in our ability to now compete toe-to-toe, and we know our customers value our position as a third U.S. supplier, these alone are not enough.
What we are also building at FreightCar America is a meaningfully differentiated position in the market. Our position as a pure-play manufacturer, combined with our excellent newer capabilities for making efficient changeovers and long-established track record for executing conversion programs, make us an ideal partner for all the major rail customers. This is particularly true for all the pure-play leasing companies out there. Many of these leasing companies, all things equal, see value in partnering with a builder whose primary business is not that of a lay competing lessor. Many of these companies place smaller to medium-sized orders, requiring the changeover skills that we now have. And many of these companies also own a significant number of cars that are or will eventually be conversion candidates. Our position as a pure-play manufacturer that is particularly well equipped to efficiently execute medium-sized production runs, combined with our conversion expertise, which is the deepest in the industry, is what customers have been asking of us. This is where we will play, and this is where we will win.
Last quarter, we announced that Matt Tonn joined our team as Chief Commercial Officer, and we're excited to have him. Matt brings exceptional knowledge and depth to the company. Now that he has had some time to familiarize himself with FreightCar, we thought he could share a few words with everyone.