Nic Nicandrou
Analyst · HSBC. Kailesh, please go ahead
Okay. Thanks, Mike. Thanks, Kailesh. We found ready when the open - when the border opens in relation to Mainland, China. The - it's possible that it may not, but once the - if it was to open then we stand ready to go and we know when we've seen opening up in other parts of the region, there's a rush to buy, so the minute the border opens, we think there'll be a rush to buy. We included a slide in the deck on 65, that shows the information around our latest survey on purchasing intentions and why Mainland Chinese customers prefer Hong Kong and really, it reinforces all the structural advantages that Chinese consumers see when they buy product in Hong Kong. So I'm not going to predict when it will open, but we stand ready to take advantage of that. In relation to the domestic, we had a good first quarter. First quarter and these are published that we were down 8% and we did better than the rest of the market that was down 25%. It was on the back of us doing really well in connection with the qualified deferred annuity plan. Having added up all the information we've secured 17% share of that market, that speaks to the business's ability to leverage an opportunity to innovate, move fast, use the distribution channels both agency and banker to deliver growth. VHIS was smaller around the sector in terms of APE, clearly important in terms of case counting, and we've got a fair share there as well. In Q2 to your question, there was a slowdown. There was more social distancing than we saw in the first quarter, particularly as students came back in March and placed - the containment measures tightened up. As you know, Kailesh, you're in this market. So that that slowed things down a little. Branches, SCB branches and generally banks reduced their capacity as we went into the second quarter. In fact, the capacity wasn't fully restored until the back end of June. So that was another factor. And to your point, yes, QDAP have been outside its first year. Also had, if you like the uplift that was given to Q1 and the first four quarters of this product reduced. So QDAP made up around 28% of our sales in Q1 and only 14% of our sales in Q2. The ability to sell virtually really only came in earnest towards the back end of June. It has been utilized in July. Sales in July were kind of roughly at the same level, as those in June in terms of comparison with prior year, roughly a third down because we had momentum as the - with new products and a new push on a number of areas, but we had effectively a surgery infection rate here, so now in Hong Kong, we're experiencing the tighter of all the constraints that we've seen. Nevertheless, there remain important opportunities for us. You know, domestic, we've got a sizable agency force to your question on agency numbers. Hong Kong agency force at 24.5 k is up 7% compared to what it was a year ago. Most of that uplift and a lot of the recruitment this year was domestically focused. We're celebrating our 20th year with SCB. So an important relationship. And then we've launched Pulse, linking that to your last question. Not only have we - we've got 400,000 members now, users of Pulse. And the business has done a really good job in using that membership as a lead referral, if you like to agency and they've managed to - we haven't yet farmed the full amount. But we've managed to convert since April around 12,500 at full premium, full margin. So that's where we are in Hong Kong. On agency, the increase in the count it's coming from Hong Kong. We said 7% increase in count relative to a year ago. It's coming in Hong Kong, I referenced that. Indonesia was up 13, agency count year-on-year. Philippines was another area. China was also up and in most other places, we've kind of held notwithstanding the fact that in for large parts of the second quarter because licensing is done by government authorities, a lot of licensing was shut, but nevertheless, 72,000 new recruits, mostly from those markets. On Pulse, the - okay there are - we've done 1.7 million policies, again there's a slide in the appendix, 1.5 million of those were kind of offers very short term, whether it's personal accidents, some short-term life, there were freemium, if you like, some COVID related covers. So that's - about 165,000 cases of small micro insurance or mini insurance, if you can call it that. Case sizes are around $12 a year, so $1 a month. So that gives you a sense, now we're able to effectively make money. These are protection policies, and the margins are fine. But literally very small, but we can make profits on $1 a month now, which is something that we couldn't do two or three years ago. And the plans to do much more across all 11 markets where we've launched Pulse, we'll do at least three digital products per market by the end of the year. And then we've had around 28,000 of referrals. This is nurtured leads that were passed on to agents that were followed up face-to-face or some of them were done virtually. And they translated as you can see in the slide to around $60 million of APE. That's the average case size where it was done in Hong Kong was of the order of $3,000 where it was done elsewhere was $1,000. And these are the full loaded, if you like policies that an agent would sell, had their referral not come through Pulse, had it come through another channel. So the margins on those the same as we do through other channels. So high margin products. So we can do the introductory offers to get a second point of engagement, we can do micro or mini products to act as a second point of engagement and then once these leads are nurtured, they can be passed on to agents using new sophisticated lead management systems and converted into fully fledged products.