James E. Heppelmann
Analyst
Yes. So first on the SharePoint question, Yun. We were developing a number of products based on SharePoint. And in fact, we backed off on one of them and continued forward on the others. So the one we backed off on was this ProductPoint product, and we really backed off on that simply because we found that customers who saw ProductPoint were interested, but when they then saw what Windchill proper could do, they tended to switch back to Windchill proper. And then we said this whole product feels like a marketing program because it gets people interested but then they buy something else, so probably does not justify the level of R&D investment we were making. But the other capabilities that are SharePoint based, for example, our product portfolio management capabilities, our social computing capabilities, our integration into the SharePoint portal, those efforts continued forward and I think are quite interesting to our customer base. If you look at the second part of your question, which is low ASP, I think the gist of your question, as I interpret it, is do we have some things that would allow a new rep to get started in a smaller transaction without having to go for a sort of elephant hunt right off the beginning? And I think the answer to that is yes. For example, this area of product analytics that we have. This is the capability to take a product design and try to analyze how much would it cost, do we have the right suppliers, would it comply with environmental regulations, what would its carbon footprint be, et cetera. This is a pretty slick capability, and it is in some level a PLM agnostic, so you can bolt it onto our PLM system or onto somebody else's. So I think that's a pretty interesting piece. I think the ALM business is another example of that, that we can go into a company and begin a discussion about putting in place a better software development infrastructure, completely independent of what CAD tools and what PLM tools they're using, so we don't have to go for the big PLM transaction. All or nothing, we can start in these other areas. And I think, service lifecycle management is a piece of that, too, because a key building block for service lifecycle management starts with some of our 2D and 3D technical publishing capabilities. So those are some examples of where a new rep can engage a new customer even if they are committed to somebody else's CAD and PLM situation. There's still a number of conversations we can get started that should provide some of these smaller- and medium-sized transactions without having to go for the big elephant hunt right upfront.