John Harris
Analyst · Kenneth Grutman from Bio High Tech
Thanks Mark it's a pleasure to be here today. We have two primary goals for the commercial team in 2017 one is preparatory activities for two product launches that include Habeo cell therapy which we anticipate FDA approval in late 2018, our intention is to commercialize this product ourselves in the U.S. and seek partnerships elsewhere. And two, the ATI-0918 and as Mark mentioned the EU approval has anticipated in 2019 and will be seeking a commercial partnership there. The other area of emphasis is continued focus on sales growth and double-digit utilization growth led primarily by Japan. I will address these two items in more detail later in my remarks, but first allow me to highlight our results for the first quarter. 2017 Q1 product revenues were $591,000, $700,000 less than 2016. The primary reason is that capital equipment sales were behind our internal target as two planned installations were delayed in Q1. I will address this later in the call however, in similar utilization was on target relative to our growth objectives for the quarter. Notably Japan's Q1 consumable utilization was up 21% year-on-year. We anticipate this trend to continue in 2017 while revenue is our key metric in consumable utilization and maintenance of ASP's or average selling prices are important metrics that we track as a leverage our installed base of systems and the resulting contribution margin is important to our overall operation. We anticipate achieving our full year product revenue growth mostly from Japan with continued double-digit consumable utilization growth. Next, I will provide some more color regarding our commercial activities in Japan, Europe and ROW for both Cytori cell therapy and Cytori Nanomedicine. First Cytori cell therapy, we've elected to focus our current commercial efforts in Japan where the market and regulatory dynamics are most favorable and the immediate growth opportunity is the greatest. In Japan, our annual forecasted product mix is approximately 50% capital equipment and 50% consumables this is up from three years ago when it was 90% capital equipment and 10% consumables. Our existing installed base of capital equipment grew 17% last year most of that growth came from new installation at existing customers who expanded the use of our technology in multiple locations. For example, our largest customer has installed solution systems in nine of its 50 nationwide location. As we continue to cultivate new customers but there is opportunity for growth with existing customers the challenge with a product mix that includes large capital equipment is that sales can be choppy from quarter-to-quarter. This is further complicated with novel technology without reimbursement and on small numbers despite the anticipated quarter-to-quarter choppiness we anticipate meeting or exceeding our internal targets in 2017. Shifting to consumables for Japan as we indicated previously that the utilization is the important metric that we track because it's the best indicator of customer satisfaction, a procedural efficacy and also confirmatory of our business model. In Japan in the first quarter alone we experienced 21% year-on-year consumable utilization growth and since 2014 we've experienced 67% compounded annual growth rate in consumable utilization. We are on track this year to achieve our all-time highs consumable utilization forecast and at least double-digit consumable utilization growth. Outside of Japan and in parallel to positioning ourselves for the eventual commercial launch of Habeo, we are pursuing opportunistic regional distribution, supporting direct customers that have made investments in our technology such as Okyanos and facilitating an investigator initiated studies such as the work being done in Denmark with erectile dysfunction. Our managed access program in Europe or MAP has a goal of helping us educate the market and providing early access to our technology. We are in the process of making important changes to the program so it can expand when STAR data is available. For the balance of the year, Cytori will attend key scleroderma meeting such as the Annual European Congress of Rheumatology in Madrid next month, and in July the Scleroderma Foundation National Patient Education Conference that to be held in Phoenix, and then later in the year in November we will attend an American College of Rheumatology's Annual Meeting in San Diego. Now I want to shift gears and give you an update on Cytori nano-medicine. As Mark indicated, our lead nano-medicine drug is ATI0918 a complex generic nanoparticle doxorubicin which data suggests that is bioequivalent to EU reference drug. Current European market size for liposomal doxorubicin is in excess of $300 million and anticipated to be about $450 million by 2024, currently growing at 5.7% CAGR. Currently there are no generics on the market for the reference drug in Europe. Our plan is to complete in-house manufacturing activities this year before going on to execute sterile fill and stability testing such that we are able to file for EU approval in mid-2018 with earliest potential approval in 2019. Our go-to-market strategy in Europe for ATI0918 will be to work together with a partner and this outreach has already begun. Globally the market for this product has been constrained and we anticipate this trend to continue. Third-party forecast for the global market is approximately $1.4 billion by 2024. Opportunities for ATI0918 in the U.S., Japan and China are also actively being pursued. Our other nano-medicine drug ATI-1123 is a novel liposomal formulation of docetaxel. With preliminary clinical results suggesting superiority to docetaxel, we are evaluating the market potential and engaging in targeted partner outreach and anticipate having more detail regarding our plan later this year. As we continue to prepare for the U.S. market launch of Habeo, I will now provide some select detail surrounding these activities and our overall strategy noting that are EU strategy will mirror the U.S. but we will seek a partner there as opposed to a direct business model. Pending STAR data Cytori intends to file for an FDA PMA approval as soon as possible. Our technology will be regulated as a Class III medical device. This would position Habeo cell therapy as one of the first FDA approved cell therapy and offer healthcare providers with an on-label treatment option to potentially improve hand function in patients with scleroderma. The EU pilot trial data thus far have shown safety, feasibility and up to three years of clinical benefit and published and presented data. As previously mentioned, we feel the market in the U.S. is comprised of approximately 50,000 patient suffering from scleroderma and over 90% of those patients have hand involvement. There is nothing approved in the U.S. and first and second line therapies to treat scleroderma related hand dysfunction are not effective or well-tolerated. Third line therapies used off label are very expensive despite being poorly tolerated and provide only limited symptomatic relief. Our market estimations indicate that there is an opportunity to achieve peak annual worldwide sales of $600 million with this product. Our experience for the STAR trial has confirmed the viability of the procedure in various healthcare facility settings. Habeo is uniquely focused on treating hand dysfunction a major source of disability and socioeconomic impact for these patients. Pending positive STAR trial data, we anticipate potential approval approximately a year after PMA filing. Our overarching commercial strategy is to take Habeo direct in the U.S. and look for partnerships outside of the U.S. Market research and validation activities are largely completed. Some of the key completed activities include in-depth interviews with a number of U.S. and EU payers, hospital administrators, physicians, KOLs and patient to analyze and understand the scleroderma patient population, current treatments, unmet needs and the patient journey and of course the reimbursement landscape and potential pathways. We have further tested with these key stakeholders the Habeo target product profile annual pricing model and market potential product adoption, reimbursement coating strategy and the clinical evidence portfolio in support of coverage. Habeo cell therapy pricing is anticipated to be similar of those biologic therapies when launched that were targeted to hand dysfunction in rheumatic or inflammatory disease. Working with the STAR principal investigators and specialty societies for plastic surgery rheumatology and hand surgery Cytori has already submitted an application to the AMA for category three CPT codes that would cover the comprehensive procedure. We anticipate these category three CPT codes may be published in January of 2018 following up CPT coding and activities are also plan post data. The activities that we have planned for Q3 and Q4 include health economics evaluation a burden of illness study, payer budget impact, cost-effectiveness analyses with leading experts, and expansion of our existing relationship with patient and rare disease advocates on national, regional and local levels. Based on our experience in treating over 100 patients in our pilot and pivotal trials rapid enrollment in our U.S. trial and understanding of the referral pattern, market evaluation results in coupled with our long-standing commercial experience in Japan with this technology. Our U.S. go-to-market strategy is as follows we anticipate deploying a highly focused specialty sales force in case specialist concentrated in high population centers of the U.S. with immediate coverage of the approximately 40 scleroderma centers of excellence. Note that nearly half of these centers have already successfully used our technology, understand and have established the internal referral process and most importantly have already implemented the simple bedside procedure as a part of the STAR trial. These STAR trial sites will serve as our beachhead for commercialization activities surrounding our planned launch. Our plan is to place a solution system at each one of these centers and provide procedural support to the facility. We will be able to broaden our outreach to the remaining centers of excellence in the U.S. and ultimately the EU. This center of excellence approach which is a manageable number will position Cytori to address the needs of the majority of the market and then we will extend our outreach to the rest of the rheumatology community. In conclusion, our focus is on preparing for two key product launches one, Habeo with peak worldwide annual revenue estimated to be $600 million we’re on track with the key commercial preparation activities. And two, ATI-0918 via partner in Europe the current annual market for this product is in excess of $300 million and forecasted to grow partner outreach is ongoing in 2017. And currently we will continue to focus commercial efforts in Japan to both increase the number of active system and drive continued utilization growth. Now let me hand off to a Tiago. Tiago?