Scott W. Steffey
Analyst · Wells Fargo
Thanks, Doug. Good morning, everyone, and thank you for your interest in Career Education. Before I get started, I want to introduce you to Reid Simpson, our new CFO, who joined us at the end of May. Reid brings with him an abundance of financial leadership experience in both the public and private sector, having led several organizations through successful turnaround strategies that ultimately created value for shareholders. I'm excited to have Reid join our team and continue to work to make Career Education a highly respected, financially sound educational provider that graduates students who achieve their goals and who meet or exceed employer expectations. I have said this many times, but it bears repeating. Our focus is to enroll, educate and place our students into a better position to succeed professionally and to close the gap between students and employers. Our discussion today reflects that focus. Our agenda for this morning's call is to provide a progress report on our operating segments, while at the same time, sharing some insights as to how each plays its part in our turnaround. Reid will then cover the second quarter financial results before I conclude with additional business updates. Throughout the call, we will share certain forward-looking information that we believe is important to further demonstrate the headway we are making in our turnaround strategy. This type of forward-looking information will not be provided indefinitely, but at this point in the turnaround, we believe it is relevant and appropriate. At the conclusion of our prepared remarks, there will be time for analyst questions. As I discussed on our last 2 calls, we are beginning to see sequential improvement within the University segment related to enrollments, both new and total enrollments. Our forecast is for this trend to continue and for our University segment to become year-over-year total enrollment positive during the second half of this year. While our long-term goals are set higher, our short-term objective is to generate modest total student enrollment growth within our University segment, and we continue to make progress on that path. To put some perspective on this, let's reflect back more than a year. At that time, we faced significant declines in the number of student applications we were receiving. While a portion of the decline was market-driven, there were things we needed to change internally within our student admissions process to address this negative trend. In order to increase interest in our universities and improve the process in which students receive information and support throughout the enrollment process, we refined our marketing strategy, increased advertising in certain markets and improved our student support teams. These changes primarily occurred in the second and third quarters of last year. This resulted in a significant increase in the volume of applications, which helped pave the way for the positive enrollment trend that we are experiencing today. Another dynamic from last year was the 21-day student orientation policy. This policy that was in place in 2013 resulted in the number of students enrolling, but never actively engaging in their education. We addressed the 21-day policy limitations by revamping our student orientation process to provide a better and more engaging experience for students, one that both guides students through the many opportunities and services we make available and provides academic testing and instruction to assess their college readiness. We also changed the educate part of the student equation, as we expanded our intellipath adaptive learning technology into more of a curriculum, adding new academic programs, including a bachelor's degree program in Healthcare Management at AIU that came online in July 2014 and provided better and more personalized student support services. These changes have served our students well, and it helped generate early -- higher early cohort retention rates, which I will share with you shortly. We have also done extensive work and made terrific progress on partnering with companies to form educational alliances. This was a goal of mine when I first started, and last year, we hired 2 leaders: one at AIU and one at CTU, who are solely focused on creating partnerships with companies, government entities and other education institutions to meet their needs for qualified graduates. In turn, we are attracting more students to our schools and ultimately providing an opportunity for these students to progress in their careers. So far, this year, we have signed contract and partnered with more than 40 companies. Our relationships include many highly respected and well-known businesses, more than 20 of them from the Fortune 100. CTU, for example, recently signed an agreement with McDonald's, one of the most recognized companies in the world. And we have already started to see benefits from this new educational partnership. We have an opportunity to further develop this channel and value proposition, effectively creating a win-win situation for Career Education and our business partners. Many of our partners are actively marketing our educational offering to their employees through webinars, employee events, e-mails and custom marketing pieces, thus reducing our direct marketing costs. In turn, we were able to offer tuition discounts to students who enroll through educational alliance partnerships. Also, many of our partners provide tuition assistance to their employees who enroll with us, which reduces the student's need to borrow and helps us with our 90-10 ratios and cohort default rates. Moreover, our partners provide us valuable feedback about our programs and serve as yet another indicator of our educational quality. In the future, we hope to expand these relationships to not only educate current employees of our business partners, but to identify new placement opportunities for our graduates, who may be looking for new career opportunities. As I explained, we've done a lot of work on the enroll and educate process within University, and these efforts are reflected in our enrollment numbers. Slide 3 shows that total student enrollments at CTU and AIU have stabilized. And while there were an equal number of starts in the first 6 months of this year as compared to last, there were 3 AIU starts in the first quarter of 2014 and 2 starts in the second quarter of 2014. That is why you see the spike in total enrollments at AIU in the first quarter and a dip in the second quarter. Slide 4 exhibits the continued sequential improvement in the rate of decline of total student enrollments and provides further evidence that we are getting close to turning the corner and being year-over-year total student enrollment positive within University. New student enrollments at CTU increased 20% in the second quarter, while AIU decreased 5%. However, in the quarter, we made an adjustment to the classification of cancels and drops at AIU related to students that did not produce proof of graduation documentation. The adjustment, which was for the first quarter enrollments, occurred in the second quarter and, therefore, impacted reported second quarter new student enrollments at AIU. In the end, this was a classification change between cancels and drops, and total enrollments were not impacted. For the first half of 2014, AIU new student enrollments increased 18%. While there are strong increases in new student enrollments within University from a year-to-date perspective, it should be noted that in addition to the modifications we made to the student admissions process, there are also differences in the way we calculate new student enrollments in 2014 as compared to 2013, the 21-day modification I mentioned earlier. This internal policy change had a positive impact on 2014 new student enrollments as compared to 2013. Due to this comparability noise and looking at the new student enrollments, which was also impacted by increases in application volumes, my focus remains on total student enrollments, which is a more important metric as we take the long-term view of lasting success at all of our institutions. There are multitude of metrics that we track related to student progress and outcomes in order to understand how to better serve our students and help them through critical points in their educational pathway. One of those measures is the advancement of students from their first to second course. This is the critical time in the students' life cycle as it relates to retention and long-term success. Therefore, it's an important measurement for us to track and understand. Before sharing the data, let me put some context around it. As we've stated for several quarters, the business has generated a significant increase in the number of applications, beginning mid 2013. With that increase in applications, as one would expect, show rate softened, meaning a lower percentage of students who initially applied ended up enrolling in our universities. Nonetheless, net enrollment improved. Moreover, of those students who did enroll, more of them are now advancing to their second course. In tracking data through May 2014 as compared to the same period in 2013, we saw a 100 basis point improvement in the rate of which a student continues onto their second class. We also have mixed shift improvement at CTU, as more students enrolled in bachelor degree programs in June and July, in other words, longer-lasting programs. This improvement corroborates the success we are seeing in changing the way we work with students. And most important, it allows students to further their education and continue to bridge the gap between themselves and employers. Before I move on to Career Schools, I want to also call attention to the fact that, in July, we received notification that the Higher Learning Commission, HLC, acted to continue their regional accreditation of AIU. The next reaffirmation of accreditation is scheduled for 2023 and 2024. AIU is accredited under the standard pathway. And as such, there will be a comprehensive evaluation in 2017, 2018. AIU will provide 2 interim monitoring reports to HLC, which will be completed by the end of January 2015. With CTU receiving HLC reaffirmation last year, our institutions remain in good standing and continue to demonstrate their commitment to the high standards set forth by our creditors. Moving on to our Career Schools segment. This segment has undergone significant changes, and while there is more work to be done, we are progressing towards stabilizing of these schools. On our May call, I spoke of possible market disruptions related to our Sanford-Brown brand consolidation and changes to our marketing strategy. You may recall that we recently merged Sanford-Brown with our former IADT institutions in Brown College to create a new Sanford-Brown group that has a comprehensive Career Schools scope rather than the more narrow allied health scope that are Sanford-Brown school had in the past. As expected, we experienced some disruptions in prospective student inquiry volumes, which translated to fewer applications and ultimately, fewer new student enrollments. This was not surprising, given the magnitude of the changes occurring at these campuses. For example, in some markets, we introduced a new brand that was unknown to prospective students, so it will take time to develop a reputation and build brand equity. Despite the near-term disruptions of brand consolidation, we believe that moving forward with the plan was the right long-term approach to better serve our students and gain market efficiencies. We are also furthering -- further along in adopting a more localized approach to advertising. For example, we have reduced our national television purchases for our Career Schools to increase focus on local television opportunities that better account for differences in our campuses and markets. We're also increasing our testing of local outdoor advertising to build better brand awareness and targeted direct mail and e-mail to improve prospective student inquiries. We have also made strides in reducing lead aggregator sources as a percentage of our marketing mix. Of course, it'll take time to rely less on lead aggregators and more on reputation building and traditional marketing to recruit new students. Within Culinary Arts, as I mentioned on the May call, we are beginning to do additional work with high schools in some of our markets. This is a long-term strategy since these relationships are built over time, but engaging graduates from those schools who have succeed at Le Cordon Bleu is an important part of our effort. As shown on Slide 5, in the second quarter, Career Schools had 1,000 fewer students than the period -- than the prior year quarter, or a 5% decrease in total enrollments. However, Culinary Arts had 300 more students this year compared to last, an increase of 4%. This total enrollment growth within Culinary Arts was driven by the associate degree program, which was reintroduced at some campuses beginning late in 2012 and, eventually, throughout all culinary campuses. The associate degree program is longer, so students remain in the program for more than a year. Higher total enrollments within Culinary Arts have also led to better operating performance, as 11 of the 17 campuses generated improvement in operating income. Slide 6 shows the progress made in the rate of decline of total students within culinary schools. And Slide 7 demonstrates new student enrollment volumes over the last 5 quarters. Efforts are underway to expand program offerings within our Sanford-Brown campuses. For example, applications are in process for a couple of dozen new programs at 10 campuses, that if approved on schedule, would allow new students to begin classes late this year or early next year. In addition, more applications are in process for 2015 launches. Furthermore, a portion of the reduction in enrollments has been intentional as we proactively deemphasized certain programs that aren't positioned well for potential gainful employment regulations. Finally, its normal to see fluctuations throughout the year, given our turnaround situation and the seasonality of new students. Within Transitional Schools, we completed successful teach-outs and closed 7 additional campuses in the second quarter of 2014 and divested 1 campus. So far, this year, we have successfully taught out 16 campuses, as well as 1 divestiture. We have 4 additional campuses that are scheduled to close in the second half of 2014, which means 21 campuses should be removed from Transitional Schools during 2014. Slide 8 shows the progress that we have made in reducing the number of Transitional Schools and the staging of the remaining schools. These campus operations drive operating losses and cash consumption. So phasing them out is an important aspect of our turnaround strategy. However, we have taken a student-centric approach to teaching out these campuses, making sure every student has a reasonable opportunity to complete their program of study before the campus ultimately closes. As it relates to expense management, we lowered operating expenses by nearly $47 million in the second quarter of this year compared to the same period last year, as we continue to remove costs from the organization. Reid will provide some additional comments on our efforts in this area. Each of our 4 areas that I just mentioned, modest total enrollment growth within University, stabilization of Career Schools, the completion of the teach-out at our Transitional Schools and lower expenses are the main components to our turnaround strategy. Our progress was recently recognized by the global M&A network. In June, Career Education received 3 separate awards related to the headway we have made in our turnaround. The awards were facilitated by the outcome of the consulting work that AlixPartners performed in 2013 to advise the company on operational and financial improvements that have since been implemented. Before turning the call over to Reid, a quick update on the Securities and Exchange Commission inquiry that had been ongoing since the second quarter of 2012. At that time, the company was advised by the Chicago Regional Office of the SEC that it was conducting an inquiry pertaining to our previously reported 2011 investigation and review of student placement rate determination practices and related matters. We cooperated fully with the inquiry. On June 26, 2014, the SEC notified the company that it had concluded its investigation and was not recommending any action against the company. On that note, I'd now like to turn the call over to our CFO, Reid Simpson, who will take you through the additional details of our results for the second quarter.