Jane Elfers
Analyst · Adrienne Yih of Wolfe Research
Thank you, Anthony, and good morning, everybody. 2018 was the foundational year of our three-year plan with accelerated digital investments laying the groundwork for operating leverage in the out years. After we provided our original guidance in March, significant strategic competitive opportunities arose that led us to the decision to sacrifice margin in the near-term in order to strengthen our long-term position. We shared with you our strategy to compete aggressively against key competitors with a focus on long-term market share gains. We believe that the recent bankruptcy announcements and accelerated store closings once again provide validation that our forward-looking strategy was on the mark. Although the results from 2018 will extend the timeline to achieve our objectives initially targeted for 2020, the strategic steps we took in 2018, increase our brands’ longer-term potential earnings and facilitates the path to get there. Now let’s discuss the recently announced agreement to purchase the IP Assets of Gymboree and Crazy 8. Our winning bid at the auction for the Gymboree Assets provides us with another catalyst for a transformative growth for the Children’s Place and value creation for our shareholders. Acquiring the Gymboree Assets will give us the opportunity to exercise greater control over our ability to capture a larger portion of the estimated $600 million of market share left behind by the total liquidation of Gymboree and Crazy 8. We believe this acquisition will provide us with the path to revitalize the Gymboree brand across channels, including e-commerce, TCP stores, wholesale and international. The Gymboree customer base is intensely loyal to the brand. They are passionate about the highly curated, elevated, head to toe product that is Gymboree’s core DNA and she has made it known how much she misses that legacy Gymboree product due to the recent merchandising changes. As we discussed on our second quarter conference call, after seeing the new Gymboree product that was introduced in July of 2018 and reading the customer’s reaction to that product on social media, we designed and produced a limited assortment of highly curated, elevated, head to toe toddler product to address this void. This new product will be available on our website and in over 200 of our stores beginning in May 2019. We’ve recently posted some images of this new product on our Facebook page, and the customer feedback has been very encouraging. This product will initially carry The Children’s Place label, but our plan is to rebrand it to the Gymboree label starting in early 2020. We believe that the acquisition of the Gymboree brand and its legacy strength in the toddler sizes will provide us with the unique opportunity to expand our market share in this important size range. The ownership of the Gymboree brand and IP will reinforce and expand the market opportunity as it will allow us to tap further into the DNA of this product and attract new customers to the Children’s Place in a number of channels of distribution. The brand will provide us permission to operate in segments of the market that were previously unaddressable at TCP. As a reminder, we accelerated approximately $30 million of our planned $50 million of incremental digital transformation spend into 2018 with a heightened focus on building our digital personalization capabilities in 2019 and beyond. The Gymboree mom like the Children’s Place mom is digitally savvy and chose the preference for omni-channel shopping experiences and we are now better prepared to bring these customers into our digital ecosystem. Our work in connection with the acquisition process provided us with a detailed analysis of Gymboree’s real estate portfolio and presented us with additional insights on how to maximize the productivity and profitability of our existing locations in co-located centers and a clear view into potential new centers that may offer upside potential. We have already identified sites to be addressed and have started to execute on our real estate plan, which will add incremental sales and profits to our accretion forecast over time. As we execute upon the Gymboree market opportunity, we anticipate the acquisition will be accretive to our earnings beginning in 2020 following low-teens percentage dilution in 2019 as we make incremental investments to support the strategic opportunities for the brand across various channels. Moving on to Q4. In 2018, we recognized that our closest specialty competitor was distressed and with our stores overlapping nearly 70% of their approximately 800 remaining locations, we were presented with unique market share opportunity. Accordingly, we made the strategic decision to sacrifice short-term margin to strengthen our long-term position. Gymboree’s recent bankruptcy announcement validates that our strategy was on the mark. When we last updated investors in early December, we discussed a solid start to the holiday season in November following a very strong October, which in retrospect may have pulled forward some weather-driven demand from December. Despite the solid start, we felt it was prudent at that time to discuss the high likelihood of further distress for TCP and the potential for unprecedented near-term competitive pressure as presenting a meaningful risk to profitability. At that time, our near-term visibility was clouded by a lack of clarity on the scope and timing of the competitive closings, which added significant complexity to forecasting the fourth quarter. After the holiday, news of Gymboree’s intention to completely liquidate its Gymboree and Crazy 8 brands intensified. This provided us with the additional insight needed to determine how to best position ourselves into 2019. Based on this new information, we took strategic action in the fourth quarter to significantly accelerate the liquidation of our seasonal carryover inventory in response to Gymboree’s plans to liquidate all of its stores in a compressed Q1 timeframe. We have never experienced a total liquidation of a direct competitor of this size and proximity, so we are in uncharted territory. However, we believe that our ability to liquidate our seasonal inventory in the normal timeframe of February, and early March would be severely compromised by the potentially significant traffic pull back in Q1, caused by the compressed Gymboree liquidation event, delayed tax refunds, the potential for unseasonable weather, and a later Easter. Taking all these factors into consideration, we made the decision that liquidating carryover inventories into stronger seasonal traffic during the post-Christmas period, and prior to the full-blown Gymboree liquidation in Q1. Although, this accelerated liquidation adversely impacted our fourth quarter EPS, it allowed us to minimize the adverse margin impact that we would have otherwise experienced, had we attempted and potentially failed to liquidate our seasonal carryover product in Q1, during the Gymboree liquidation. This accelerated liquidation strategy enabled us to exit the quarter, with over 50% less seasonal carryover inventory versus last year, with total inventories down 6.5% versus our guidance range of flat to up low-single digits. Our lean inventory position allows us to focus on moving through our spring seasonal product, in what we anticipate will be a highly volatile first half of 2019. We are anticipating that the first half of 2019 will be a highly disruptive period for us, as the number of overlapping Gymboree stores and compressed time period within which they are liquidating, together with a very late Easter, and the potential for pull forward of demand from Q2 into the Q1 liquidation event creates unprecedented challenges. It’s important to highlight that the Children’s Place is influenced by the Gymboree and Crazy 8 liquidations meaningfully more than others, because of the significant overlap between our two businesses. We currently estimate that we have store overlap with 61% of the approximately 534 Gymboree brand locations that will close, and 80% of the approximately 264 Crazy 8 locations. Neither TCP nor Gymboree compete heavily in newborn, with only modest mid-single digit exposure to the category. We boast due to the lion’s share of our business in toddler, big kids, footwear, and accessory. And as a result, we have much greater exposure to the disruptive impact of the Gymboree closures, but we are also much better positioned to capture the market share benefit beyond the closings. We see 2019 as a tale of two halves. Near-term, we expect to be negatively impacted in the first half of 2019. We currently estimate an adverse impact from Gymboree’s liquidation events in the first half. Our expectation is that their Q1 liquidation sales will draw demand forward from Q2, putting further pressure on a quarter where we are up against a 13.2% comp from last year. We anticipate seeing the benefits from the Gymboree liquidation beginning in the back half of 2019. We also expect added market share benefits from record supply release in the children’s apparel segment, as other distressed retailers continue to close doors. Moving onto additional market share opportunities. We don’t think of the recent bankruptcies as isolated events that will shift to the rearview mirror. Rather, we consider these events to be part of a longer-term, and significant shift in the competitive children’s landscape. We see market share gains as an annuity that is anticipated to live long beyond any single troubled competitor. As we indicated on our Q3 call, we estimate the market share opportunity from a collective group of ill-positioned retailers, is meaningfully larger than any single player, like a Gymboree or Sears. We anticipate this group of capital constrained, poorly positioned and/or over-stored retailers will continue to be forced to consolidate and shutter doors, and if we continue to successfully execute on our long-term strategy, the current market presents the Children’s Place with significant and ongoing market share opportunities. Moving on to AUC. You’ve heard us frequently discussed our AUC or product cost advantage. We project that our AUC will be down in 2019, while others will be raising their prices. Our strategic focus on AUC provides us with another competitive advantage that allows The Children’s Place to outperform in all economic environments. We believe our AUC profile allows us the opportunity to offer the millennial consumers a quality product at great value versus our competitors. This AUC advantage allows for greater margin and cash stability in more difficult economic or competitive climates. The relative strength allows us to invest, as others are harvesting, which enhances the share gain opportunity, provides us with relatively stronger returns and cash flows, and the cycle repeats. Competing with a relatively lower AUR also allows us to gain share in difficult economic periods. This was evident in prior recession periods, when Children’s Place comp positive low-single digits as other retailers posted low-single digit declines. In good economic times, such as the last several years, we’ve posted some of the strongest comp gains in the specialty retail sector. As we continue to execute our decade long sourcing strategy of country migration and vendor consolidation, our product costs are anticipated to continue to mix lower, which reinforces our AUC advantage. Moving on to digital transformation. Let’s review our progress on our digital transformation initiatives in Q4, and share with you what we’re working on for Q1 and beyond. Our digital business continued to lead in Q4, as we delivered over 20% growth on a comparable week basis in the quarter, and continue to provide our millennial mom with a stronger omni-channel offering. E-comm penetration increased 500 basis points to 28% of net sales in Q4 versus 23% a year ago. Our out-sized digital growth is fueling our loyalty and private label credit card programs, which are key to our digital transformation. The significant momentum we’re seeing in our digital business in 2018 gives us continued confidence in achieving a mid-30% digital penetration by 2020. We believe that our competitive advantages, starting with our time tested strategic management of our business, our best-in-class products, our lower AUC profile, less competitive supply, and the tapering off of incremental digital investments, combined with an improved digital strategy and an optimized store footprint provide us with the tools necessary to take advantage of the looming market share opportunities in 2019 and beyond. We understand the power of our peer-leading ROIC, and the cash flow opportunities it provides us to enhance shareholder return, including the recent ability to acquire the Gymboree Assets, when the opportunity presented itself. Now I’ll turn it over to Mike.