Jane T. Elfers - The Children's Place, Inc.
Management
Sure. As far as the cold weather categories are concerned or the wear-now categories are concerned, we really did make a fundamental change in the third quarter. We really put a stake in the ground and said, we were going to own the big items we needed to own during back-to-school, which are the denim and the graphics and the uniform. And that we were going to push the cold weather categories later into the year at some point into October and some of the categories even till November and December. So we focused on wear-now. We stayed in things like short-sleeve longer and pushed things like outerwear, cold weather accessories, microfleece, blanket sleepers, those types of things, much later in the quarter and that really paid off for us. As we move into Q4, we also have a much better, I think, category mix of not really heavy. As I mentioned, in my call the outerwear, the cold weather categories, they were bought conservatively. So the ability for us to make a lot more money on those and get out of them and not have carryover as we get into later December into January is really where we're at with that right now. As far as the digital transformation, as we mentioned on the call, Steve has started, he has brought some key players into his team and he's really starting to look at some low-hanging fruit and also really set us up for the future, which is really personalization. A lot of work going-on on a lot of fronts there. There's a lot of architectural work going on as it relates to like our digital platforms and upgrading functionality for moms. The conversion is really, as we discussed on the last call, the big play here and I think that that's what's going to come through when we get a little bit more sophisticated on predictive analytics through personalized marketing, and that's really the longer work into 2018 that we look to benefit from in 2019. The loyalty program is one of the things that we believe has really helped our business. We have very, very strong anniversary of last year's loyalty program and private label credit card launch. We are very excited that we were able to anniversary such a strong launch. And so we think that's helping us certainly on the marketing front, also rolling out BOPIS, we think, is helping us with traffic in our store and also with the attachment rate as we talked about. And then, certainly the other omni capabilities that Mike covered in his speech as far as, save the sale functionality coming up, ship from store functionality. There is a lot going on here as it relates to personalization, digital transformation, as we've been talking about, so lots of engines and firing on a lot of cylinders there. And as far as what our 12-month active customer file is, I think we're going to pass on that one.