Earnings Labs

Polaris Inc. (PII)

Q3 2017 Earnings Call· Tue, Oct 24, 2017

$65.26

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Transcript

Operator

Operator

Good morning. My name is Kristina, and I’ll be your conference operator today. At this time, I would like to welcome everyone to the Polaris Third Quarter 2017 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. [Operator Instructions] Thank you. Richard Edwards, Head of Investor Relations. You may begin your conference.

Richard Edwards

Analyst

Thank you, Kristina. And good thank you and good morning everyone for joining us for our 2017 third quarter earnings conference call. A slide presentation is accessible at our website at www.polaris.com/irhome, which has additional information for this morning’s call. Today, you will be hearing prepared comments from Scott Wine, our Chairman and Chief Executive Officer; and Mike Speetzen, our Chief Financial Officer. During the call, we will be discussing various topics including updated 2017 guidance, and some preliminary comments on 218, which should be considered forward-looking for the purposes of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projections in the forward-looking statements. You can refer to our 2016 10-K for a more detailed discussion of these risk and uncertainties. Throughout the presentation today, all references to third quarter 2017 actual results and 2017 guidance are reported on an adjusted non-GAAP basis unless otherwise noted. Adjusted refers to GAAP results excluding our TAP innovation expenses, and the impact associated with the Victory wind-down and manufacturing realignment costs. We have provided a reconciliation of the adjusted non-GAAP to GAAP results which is shown here on Slide 3 and third quarter and in the appendix for the year-to-date numbers. Now, I’ll turn it over to our CEO, Scott Wine.

Scott Wine

Analyst

Thanks Richard. Good morning, and thank you for joining us. I'm pleased that we are able to talk about better results this morning. Our third quarter was markedly improved from the depressed earnings we posted a year ago and well ahead of expectations. However, this was not a good quarter just a better one. As we again had too many issues and challenges to overcome. A good football game is well played with few errors and penalties and off course win in the end. In the third quarter, we won but we will not be good again until we eliminate these two free with earnings and pet aments that return to delivering the sustainable and profitable growth that we expect. We are on that journey and making progress and we will discuss this, this morning. The highlight to the quarter was certainly our return to double-digit retail growth and much needed market share expansion. With overall North American retail up 13% and RZR and NDN ahead of this mark consumer demand was encouraging throughout the quarter. As we continue to transition to RFM and reach the benefits of customer and dealer pool we must deliver improved performance in our plants and supply-chain to meet higher retail requirements. With Huntsville ramping up nicely and moderating operating at higher level we meet our shipments objectives and continue to drive improvements in safety and quality. Conversely, we had too many supplier issues and corresponding quality holds in our factories which created logistics challenges that were exasperated by hurricanes and floods. A concern I hear regularly is that our significant instance on improved quality will impact our ability to generate industry leading innovation. It takes products not words to refute this argument and the successful third quarter launches of our all New Ranger XP…

Mike Speetzen

Analyst

Thanks, Scott and good morning. As Scott stated, we are very pleased with our third quarter results, which were driven by strong retail sales and improved execution and despite some headwinds during the quarter. Third quarter sales were up 25% on a GAAP and adjusted basis versus the prior year. Transamerican Auto Parts, added $191 million of sales during the quarter, which more than offset the loss revenue from the Victory wind down of $39 million reported in Q3 of 2016. Organic sales, which adjust for TAP and Victory was approximately half of the growth for the quarter including strong PG&A and international growth as well as an improvement in company average selling prices driven by positive vehicle mix and most businesses during the quarter. Our sales growth for the quarter was only minimally impacted by the recent natural disasters although on a production basis there were supply and manufacturing delays which added cost and complexity to the quarter. I'll highlight a few of those later in my gross margin remarks. Third quarter earnings per share on a GAAP basis was $1.28. Adjusted earnings per share was a $1.46 when adjusted for Victory wind down, TAP integration, and manufacturing realignment cost taken in the quarter. The increase was driven by a combination of improved gross margins, operating expense leverage and a lower tax rate. The tax rate contribution to EPS enabled us to offset the added cost from a combination of supply chain and natural disaster headwinds. Given our year-to-date performance and top-line momentum we are raising our overall sales guidance for the year. We now expect total company sales to be up in the range of 18% to 19%. We are again increasing our ORV/Snowmobile guidance and now expects sales to increase in the mid-single digit range year-over-year, given…

Scott Wine

Analyst

Thanks, Mike. While we are primarily focused on finishing year strong our planning for 2018 is well underway. The recent progress on tax reform is encouraging even as the [relic] around NAFTA is discouraging. This is the uncertain reality of the current political environment which we believe will continue into 2018. With that said with regulatory relief already aiding our customers and the industry and a reduction in the corporate tax rate likely forthcoming we do expect Washington to be more helpful than harmful in the year ahead. We do not expect a major shift in the trajectory of the power sports industry resulting in a planning scenario that projects modest ORV growth and continued weakness in motorcycles. Transamerican Auto Parts and our overall aftermarket business are expected to generate above market growth with profitability improving as we obtain many of our synergy targets. Retail flow management or RFM will be fully implemented in 2018 and we expect this to drive both inventory savings and growth synergies. We plan to improve plant leverage throughout the years as our network optimization savings begin to fall through. We also anticipate a much-needed decrease in operating expenses as a percent of sales in the year ahead. We will continue investing to enhance safety and quality and expect to reduce the significant onetime cost that have been a tremendous drag on earnings for the past two years. We will increase our focus on productivity using a multi-fascinated approach to put us on a path to record operating margins in the future. It is too early to tell whether 2018 will be a good year or simply better but rest assured the entire Polaris team will be focused on improving customer satisfaction, accelerating productivity and driving profitable growth. With that, I’ll turn it over to Kristina and to open the line for questions.

Operator

Operator

[Operator instructions] Your first question comes from David Beckel from Bernstein Research. Your line is open.

Dave Beckel

Analyst

Scott, I was hoping if you could helped to frame the ORV industries recent strength over the last two quarters. Is there any gas demand sort of driving the inflection upward and sort of related to what extent you believe the industry wide retail sales in Q3 were driven by FAC and other rebates versus sort of what I would call natural demand?

Scott Wine

Analyst

Yes, Dave good question. Overall, I think we are seeing an upward trend in the overall consumer demand and I wouldn’t put too much weight on the oil and gas, it's stopped being a significant drag but it's not leading the turnaround. I would say and I said in my prepared remarks, the overall not just for our industry but the less stringent regulatory issues is really helping many industries, where our companies where our customers work. And we're seeing improved traffic that's part of it. Also, part of it I think consumer sentiment is just high despite all the political rhetoric you're hearing. And there is a lot of good products out there from Polaris of course, but also from our competitors. And you throw that in with the higher promotional mix and it's just a good recipe for an improved market where we're pleased with is in that environment we are able to gain market share and we feel so good about how the quarter went for us in that regard.

Mike Speetzen

Analyst

Hey David, just to add to the specifics around that. The oil and gas markets that we track were up kind of low-single digits. So, we actually saw a little bit of growth. And Ag was actually up pretty strong although it's recovering from some pretty bad numbers that we've seen over the past couple of quarters.

Dave Beckel

Analyst

Got it. And as a quick follow up Mike, I have a question on just the gross margin guidance, obviously it didn't increase relative to last quarter despite increase in sales and some FX benefits it looks like. Can you help us frame just to sort of what the offsets are to that sales leverage and FX benefits? And maybe specifically as it relates to natural disaster effects of this quarter?

Mike Speetzen

Analyst

Yes, in my prepared remarks, I made a comment that the tax benefit depending on the math you do, we picked up somewhere between $0.10 and $0.13 from the tax benefit. And that largely offsets some of the headwinds that we saw in the third quarter that we talked about relative to the effects the natural disaster as well as the lingering effects that impacted our suppliers as well as supplier quality. Couple of things I'd point out, if you look at what we're doing gross margin wise sequentially, we're sitting year-to-date just shy of 26%. The guidance would imply fourth quarter is going to be around 28. That's reflective of the fact that the promo costs are down. We are seeing a little bit of a bailment from a foreign exchange standpoint but most of the benefit we're getting is actually coming through in the hedge accounting which sits down in our other income line which I think a number of analysts picked up on. We had a couple of million dollars of favorability there that will help. And then just the overall mix of the business improves as we head into the fourth quarter. So, we've indicated in the past calls that our warranty cost continues to be although down versus last year higher than we'd expected so that's put some weight on the guidance relative to gross margins. But we've been able to offset that through improved volume mix as well as pushing hard around the productivity actions.

Operator

Operator

Your next question comes from Tim Conder from Wells Fargo Securities. Your line is open

Tim Conder

Analyst

Thanks gentlemen and congrats on everything here. just a clarification Mike, on your statement there on FX. What do you have implied I guess or your expectation here on the top-line both for Q3 and then looking here into the balance of the year. And also, clarification on the tax side. So, you called out that $0.10 to $0.13 net offset some of the other issues which is all good. But what about the stock comp here? What are you building in I guess for the full year and Q4 in particular related to that.

Mike Speetzen

Analyst

Yeah so for foreign exchange, if you look at our guidance summary page, you'll notice that we've gotten Victory wind down/ foreign exchange at about $150 million headwind. That's down about $25 million from what we showed last quarter. So, we're picking up about $25 million on the top line. And I'd say that's about evenly split between Q3 and Q4. We're not picking up a whole lot on the bottom line. We've been effectively hedging off a significant portion of our transactional exposure so where we're losing or gaining in the business we are offsetting that with the derivative positions that we've put in place so we feel pretty good about that. As it relates to the tax position we had a couple of upon onetime items that were obviously very positive from a cash flow standpoint so we are encouraged with the work that was done there. We've lowered the guidance for the full-year from 34% to 32% that would imply our fourth quarter is going to be at about 34% and I think that'll help you in terms of looking at the numbers. I don’t know that we are going to get into a lot of detail in the stock-comp detail but it's certainly the incentive comp is a little bit of a headwind just relative to the performance we had last year and the fact that the senior executives didn’t get a bonus.

Tim Conder

Analyst

I mean no, I understood there and how that have to normally come back but I mean on the tax portion there Mike, on the stock comp tax benefit?

Scott Wine

Analyst

I'm not sure I follow your question Tim.

Tim Conder

Analyst

Just from the new scenes that’s been implemented.

Scott Wine

Analyst

I'm sorry. Yes, it's issue 2016-9 I had to memorize that one. So, we've had small benefits in Q1 and Q2, we saw larger benefits in the third quarter, essentially, they changed it such that when employees execute the sales stock options you end up recording that through your stated rate as opposed to going through equity and so for us we've picked up it was probably around $4 million in the quarter. The bulk of our favorability was really driven by the favorable outcome from a IRS audit on our R&D tax credits from prior years.

Tim Conder

Analyst

Okay, great that's helpful. And then a follow-up on the military side. Scott, you'd called out how you had a contract here should benefit you I think about 50 million this year and next year and then maybe another contract that you have recently had. Just give a little more color on what's happened in the military here for the back half of the year and then looking into '18.

Scott Wine

Analyst

Yes, Tim don’t get ahead of yourself, the military business is just over 50 million in total at this point but we do feel exceptionally good about what John Olson has brought since he stepped in to this leadership role and what that entire defense team is doing was some really advance technology platforms, we are still leading the ultra -light utility vehicles space and feel really good about where we are positioned with our M-RZR platform and Dagger as well. So, lots of good things happening not only with the U.S. military but internationally as well, so we are bullish on the military but let's not get too far ahead about the size of that business and what it can do for us at the overall company level.

Operator

Operator

Your next question comes from Robin Farley from UBS Securities. Your line is open.

Robin Farley

Analyst

Maybe two things to clarify. One is you mentioned Q4 you expect to ship in line with retail so is it fair to say than you expect offered retail for the off like at least high-single digit is that kind of what your shipment guidance suggests. And then also you allude in the slides and then in the announcements to share gain off road and then specifically in ATV I'm just wondering what side by side, was it just looks like maybe the bigger share gain within ATV was that side by side growth kind of in line with some market or just how to think about that? Thanks.

Scott Wine

Analyst

As I've said in my prepared remarks Robin that our RZR, even though we were third of the major three players in the sport rack market, we were third in promotional spending but had significant share gains, probably the most share gains across the board for us. ATVs were also up and that was probably on a year-to-date versus where we are now. We had been lagging the market somewhat considerably in ATVs in both spending and market share and we were able to garner some of that back with more targeted spending in the quarter. But we gained share across the board all three major segments, but I would say RZR led the way.

Scott Wine

Analyst

Hey, Robin on the fourth quarter in my prepared remarks, I talked about the year-over-year sales guidance being somewhere between up 9 to 13. If you factor in the 109 of sales we had last year for TAP which was only partial quarter as well as Victory coming out, you'll get to an organic sales number that's probably 6% to 7% and then I would refer you back to the comments that we're looking to ship at pretty much the cadence of retailer kind of give you a sense of what we're thinking.

Robin Farley

Analyst

Okay, great. And then just to clarify Scott. When you mentioned that all three segments were up for something in terms of market share, does that mean ATV utility side-by-side and Sport Rack side-by-side, or I just kind trying to make understand what.

Scott Wine

Analyst

Yes.

Operator

Operator

Your next question comes from Joseph Spak from RBC Capital Markets. Your line is open.

Joseph Spak

Analyst

First question, I just want to go through maybe the gross margin bridge year-over-year. I guess I'm still a little bit confused by two things. One is last year, in the third quarter you said about 490 basis points of warranty which I think came to about $57 million. So, if we adjust that back out then you still had gross margins down 200 basis points year-over-year. And so just want to get a better sense of what the offsets are there? And then somewhat related, I guess you called out better product mix as a positive, but I'm a little confused given sort of the ATV commentary, why mix was so positive on a year-over-year basis?

Scott Wine

Analyst

Well I'd say a couple of things. One, even with ATV growth from a retail standpoint, when we look within the company shipment register, we had a heavier level of shipment of side-by-side, so that's where the mix favorability comes in. As it relates to warranty, you're right, $57 million is what we've disclosed last year. What I would tell you is that the comments we made around we continue to see elevated warranty levels. So not all of that 57 went away. It's safe to assume that probably 20% plus of that remained. So, we have to do a lot of work inside the company to really drive at offsetting that from a VIP. And then all of the impacts that we essentially offset from an EPS standpoint with the tax benefit, all of those suppliers related, hurricane related impacts came through in gross profit.

Joseph Spak

Analyst

Okay. And that 20% is that something that you think can improve overtime or is that sort of the new sort of [Multiple Speakers] factor.

Scott Wine

Analyst

No, I mean if you look at last year our warranty rate bounced somewhere between 4% and 5% of sales, this year we're registering around 3 plus, 3 to 3.5%. Our view is that we should be able to get down to where we've been historically. But it's going to take us a couple of years to work through that.

Joseph Spak

Analyst

Okay. And then just on free cash flow. So, the margin I think this quarter, this is typically the strong free cash flow quarter. I think the margin was 13%. And like I know we can't use last year because there is a lot going on. But I think historically it's been in sort of the high-teens. And I guess I'm just wondering was there anything specific, did the nature of TAP sort of change the free cash flow profile at all or?

Scott Wine

Analyst

No, I mean I think Joe, the tough thing is at least through the end of this year and maybe even through a little bit of next year, we've got so many dynamics going on around the amount of accruals that we put in place that obviously impact the net income but don’t impact cash flow for a period of time and that's and part of what we've been doing with this year is that while we move through a number of the warranty items pretty quickly there is others that are taking a little bit longer so the cash flow impacts are occurring later than we had originally anticipated which is why when we talk about operating cash flow being up through the third quarter but yet down for the year double-digits you can get a sense that we're anticipating some of those cash outlays happening here in the fourth quarter.

Operator

Operator

Your next question comes from Michael Schwartz from SunTrust. Your line is open.

Michael Schwartz

Analyst

My first question, just wanted to clarify, I guess excluding some of the costs you called out in terms of the hurricane related impacts, supply-chain related impacts. Would gross margin have actually improved sequentially versus the second quarter on an adjusted basis?

Mike Speetzen

Analyst

We would have been a lot closer to the second quarter.

Michael Schwartz

Analyst

Okay, fair enough. And then just with the ASPs that you -- I think you said the ASPs were up 6% in the quarter is that something we should think about as being kind of the run rate going forward or was it just heavier mix towards RZR during the quarter?

Mike Speetzen

Analyst

Some of it was mix. I mean year-to-date were up 3% ORV so you can tell that a lot of that really came through here in the third quarter. I don’t think we see much changing as we move forward in terms of the mix dynamics within ORV. Obviously our promotional spend will be coming down in the fourth quarter as I indicated in my prepared remarks so that will alleviate a little bit of pressure. So, I think Q3 is probably a pretty decent marker for now.

Michael Schwartz

Analyst

Okay, that's helpful. And then finally just Scott I think you made comments, some general comments on 2018 and your early thoughts in that you said just in terms of the operating expense improvement that you are driving or looking for next year. I guess how much of that is just revenue growth versus explicit cost reduction programs?

Scott Wine

Analyst

It is obviously a mix of both and we've talked about reducing it as a percent of sales so obviously sales go up, it gives us a little bit of headroom but we are also taking steps to reduce the operating expenses across the business. Our indirect spend, we have literally spent liberally to improve our safety and quality and we will continue to spend what we need to spend to make sure we get both to the levels that we expect our performance there but we do see an opportunity for efficiency throughout the business, we're taking steps this year will take more next year and we believe that productivity is going to be a major play for us going forward and obviously that includes operating expenses.

Operator

Operator

Your next question comes from Greg Badishkanian from Citi. Your line is open.

Greg Badishkanian

Analyst

Thank you. I have two questions. First when you talked about the reasons at the retail pick-up being little bit less stringent regulations, higher consumer demand, why do you think that the heavy weight motorcycle market has been weak?

Scott Wine

Analyst

Greg, I don’t really want to talk too much about our competitors, but I believe that there is a very, very large player that weighs on the heavy weight motorcycle industry and their weakness is pulling the industry down.

Greg Badishkanian

Analyst

Okay, all right. So just look at it a different way if let's say even market were flat how do you think your retail sales would have done? would you have actually -- would you have seen any improvement or is it kind of independent of that because of that one big player and that's [waiting] the industry?

Scott Wine

Analyst

Greg, since we've launched the Indian Brand we have gained market share. So, if the market improves we will improve on a corresponding basis. What the work is seem to be and I don't want to seem to be the dealer networks that we built out, the quality of the bikes that we're launching, the strength of the brand, we're really encouraged as we talk about bringing more riders in and expanding the industry, it's good for all of us. And we would done better had the industry done better.

Greg Badishkanian

Analyst

Okay. And then just finally, dealer inventories you've talked about those being low and lean. Do you think you've lost any sales because of that if it [indiscernible] versus having too much inventories? But do you think it negatively affected retail at all?

Scott Wine

Analyst

Great. I'm certain that we've lost a sale somewhere across the country, but the results we had, I'm not going to at all suggest that they could have been significantly better if we had more availability.

Operator

Operator

Your next question comes from David MacGregor from Longbow Research. Your line is open.

Q - David MacGregor

Analyst

I guess first question on just promotional activity. It was so strong at third quarter, what was the thought process behind extending the [factor out] clearance through October. And as you end up pulling through business from the balance from November and December, can you just talk about that first of all?

Mike Speetzen

Analyst

Yeah David, I think we do that every year. So maybe once out of five we don't do it. So, I think it would be more the outlier if we hadn’t extended it versus whether we had. And when we look at our [aged] inventory in the field and we make a calculation on what is going to take to get rid of it and whether it's better to do for us factory authorized clearance sale and holiday sales event and I think we're just being more consistent rather than an outlier.

David MacGregor

Analyst

Okay. And second question was just with regard to dealer concentration. And I guess is dealer concentration increasing or is it decreasing and is that a contributing factor to the weaker gross margins, so I guess more volumes moves through fewer dealers that are better able to qualify for volume rebates?

Scott Wine

Analyst

I don't think so. I mean we track the dealer movements. And I would tell you the adds and deletes have pretty much offset all year. As I mentioned earlier from a gross margin, standpoint more of what we've dealt with here in the third quarter had to do with the one-off items that I mentioned as well as just the elevated promotional level that we had fully anticipated and built into the results.

Operator

Operator

Your next question comes from James Hardiman from Wedbush Securities. Your line is open.

James Hardiman

Analyst

Good morning guys. Thanks for taking my call. I guess first thing, can you -- maybe it's difficult to do, but can you quantify the hurricanes in anyway, that would be helpful? And maybe just the clarification, you talked about supply chain and natural disaster headwinds. Were there supply issues that were not attached to the natural disasters in the quarter, and if so, what was going on there?

Scott Wine

Analyst

Yeah, so I think James just to quantify it, think of the tax EPS offsetting the EPS impacts from supply chain. I would tell you that there was a supplier quality issue that we had to work through and resolve and that backed up production, so at the same time we were trying to catch up on production, we were running up against the effects of the hurricane which put constraints around shipping both in terms of being able to get at trucks given the high demand for the vehicles as well as some of the challenges associated with being able to actually travel through some of the impacted states.

James Hardiman

Analyst

Okay, so the supply chain issue predated the hurricanes, the hurricanes made it worst, but that essentially is offset -- both of those things are offset by the tax benefit. That’s the right way to think about it?

Scott Wine

Analyst

Correct.

James Hardiman

Analyst

And then maybe another unfair question if you haven't looked at this in detail, but I think the comparisons to maybe the third quarter of '15 seem maybe really relevant just given how messy last year's third quarter was. Maybe talk about where market share has gotten back to after a really good quarter of share versus where we were at the high watermark. And then as we think about some of these costs I mean obviously gross margins down, selling and marketing up, how do I think about that relative to two years ago. I think we get the warranty stuff but maybe exclusive of the warranty stuff. I guess I am trying to figure out how much more promotional are things today versus two years ago?

Scott Wine

Analyst

I will tell you that interestingly the third quarter of '15 is very relevant, the fourth quarter of '15 is not very relevant because that was when things started to go south for us. But if you look what we've talked about since the third quarter of '15 is a significant increase in competitive environment, we've obviously had more than our fair share a recall issues and I'd say in side-by-side we are down 2 points to market share at that time. So, I never want to be down in market share we are glad we reversed that trend in the third quarter but if you look at that scenario, if somebody was playing all out for you I would have predicted a different outcome and they are down 2 points, so we have a lot of work to do. I mean there is no doubt in my mind that we are nowhere near as good as we can or should be. But the third quarter was helpful and in stemming the market share losses but we're still down on a couple of year basis points?

Mike Speetzen

Analyst

James, I went back and looked at our average selling prices back to 2015 and we are down in ORVs probably 2% to 2.5% so we've recovered a fair amount relative to where we were at in 2016 but we're not still back to parity but I think that's reflective of a little bit more challenged market and higher level of competition.

James Hardiman

Analyst

And just so I understand that last point Mike that was really helpful data point. Does the ASP encapsulate all the promotional spending I mean selling and marketing is up a bunch how should I factor in all?

Mike Speetzen

Analyst

Yes, so it factors in all of our promotional cost so when you hear FAC or the holiday event it's got all that built in, because there is a [contra] sale. A thing to remember and keep in mind is our sales and marketing is up a ton because we bought TAP. I would tell you about 90% to 95% of that increase is because we just layered in that business year-over-year.

Operator

Operator

Your next question comes from Joe Altobello from Raymond James. Your line is open.

Joe Altobello

Analyst

So first a couple of quick housekeeping items. I guess motorcycle ASPs were down 4% in the quarter. I assume all of that was due to the mix given the weaknesses in Slingshot, but what was that number of Indian alone?

Scott Wine

Analyst

Well Indian was probably more of a driver than anything because the [indiscernible] launch was so successful and as we talked about, we had our highest midsized like market share in history so the continued strength of scout which were pleased wasn’t cannibalize by [indiscernible] and really drove that lower.

Joe Altobello

Analyst

Okay, it wasn’t all Slingshot. And the tax rate for next year does it go back to 34, does it stay at 32? And obviously this excludes any corporate tax reform.

Scott Wine

Analyst

Yeah. I mean look, our starting point is typically when you look at all the puts and takes around 34%. This year we've had more impact from this work done around the R&D tax credit side. At this stage it's tough for us to have perspective as well as understand what the implications for the potential tax reform initiative will be?

Joe Altobello

Analyst

Okay understood. And just a bigger picture question. This has obviously been a very much recovery year in terms of margins with a lot of moving parts, you got a lot of recall related costs but you've had higher R&D expense, higher promo, higher variable comp et cetera. With that in mind and obviously volumes will drive a lot of this, but can you help us frame how to think about the operating margin and improvement for next year at least directionally? Could we see a similar improvement next year as we're seeing this year with a little less from gross margin coupled with lower operating expenses?

Scott Wine

Analyst

Yeah. We're not going to provide any more details that I provide my prepared remarks on 2018 at this point.

Operator

Operator

Your next question comes from Drew Lipke from Stephens. Your line is open.

Drew Lipke

Analyst

I'm curious so we've cleared a lot of model year '17 inventory with the factory authorized clearance. And I'm curious, you mentioned the higher traffic rates that we're seeing. Can you talk about may be the order trends or the up-sale opportunities for the model year '18 products? And then coupled with that, if you look at your new RZR pricing strategy for model year '18, how are you seeing the up-sale opportunities so far through this new RZR pricing strategy?

Scott Wine

Analyst

Yeah. we've spend a lot of time talking about our offered vehicle group through to make sure that things are working as anticipated. I would tell you that the new pricing structure in the turbos is working exactly as we had intended. Reiterating what we disclosed back when we were in Huntsville, the new RANGER order levels being up 150%, Dynamics being up 200%. So, the dealers are very enthusiastic. We have not retailed out a significant number of units yet, we want to clear through the 2017 inventory. So, we now got both the new RANGER as well as the Dynamics products in the hands of dealers. For those that we have retail, we've been very happy with what we're seeing so far. So, we're highly encouraged with where we stand.

Drew Lipke

Analyst

Okay. And then of the Victory dealers, how much of that floor space was actually converted over to ORV space? Was that a noticeable benefit at all?

Scott Wine

Analyst

No.

Drew Lipke

Analyst

Okay. And then just last one from me, with the delay in shipping in model year '18, and you mentioned the natural impacts and moving on to side-by-side with RFM, and still factory level inventory looks to be a little high relative to historical levels. How should we think about as Huntsville comes on line, and RFM gets fully up to speed through '18? How should we think about maybe a normalization to historical inventory levels from a factory perspective?

Scott Wine

Analyst

Yeah Drew, the thing I'd encourage you to take a look at is, our year-over-year increase in inventory is driven by TAP. When we pull that out to look at the underlying business, our underlying business through the third quarter was actually down 6%. So, we continue to make improvements through the lean initiatives, getting it ready to support RFM. Inventory turns were up. So, we feel pretty good about where we're at from an inventory perspective right now, not that we can continue to make improvements, but we certainly change the direction and trajectory from what we've seen historically.

Operator

Operator

Your next question comes from Jamie Katz from Morningstar. Your line is open.

Jamie Katz

Analyst

Thanks, good morning, nice quarter guys. Can you talk a little bit more about Slingshot? I know last you talked about high promotional costs and working on dealer engagement, it sounds like you guys feel, directionally where you are going with that if there is any elaboration I would appreciate it.

Scott Wine

Analyst

Obviously where pleased with the level of innovation we brought with Slingshot. It is getting us into a new market. We are not happy with the execution in terms of quality and reliability that we had and I will tell you the team has been working extremely diligently to drive improvements in refinement and performance and quality of the vehicle and as I said, the new Icon series brings to bear a lot of the technology and capability that we know we can, the new production line is Huntsville is driving quality enhancements. So, we feel good about the opportunity for profitable growth in the future but we do have some work to do to get rid of the model year '17 products that’s going in the field, we will work through that in the fourth quarter and early next year. But with the Icon series coming out we believe that with the right focus we can get that business back to sustainable profitable growth platform.

Jamie Katz

Analyst

Okay, and then for G&A I think it's come down quite a bit this year. Is there a way that you guys think about squeezing more efficiencies out of there, out of that line item just from sort of scale leverage as the business improves or is it naturally higher than maybe it has been historically because of the businesses that you have folded in over the last few years?

Mike Speetzen

Analyst

Well there is a little bit that. I mean TAP comes with a little bit higher SG&A overall just given the models that they have. I would tell you that what Scott mentioned earlier, we are driving for efficiency and we want to make sure that people don’t interpret that as we are going to on our cost cutting spur because at the same time we need to make sure that we are supporting the revenue growth in the company so efficiency is the key word. So, will be looking to really train leverage as much of that cost base as we can going forward and we think we've got ample opportunity to continue to do that as Scott suggested for the 2018 outlook.

Scott Wine

Analyst

Yes, when we talk about our 2018 outlook in January we will talk about a little bit more detail some of the productivity initiatives that will be focused on to provide little more color in that category.

Operator

Operator

Your last question comes from Seth Woolf from Northcoast Research. Your line is open.

Seth Woolf

Analyst

Real quick couple of questions. First one I think Scott you mentioned that the FAC events was really helped out by some improved execution. I was wondering if you could talk about some of the things that have changed compared to FAC promotions in years past besides the actual financial incentives. And then now that we kind of work through some of the carryover inventory, is there any line of so you could provide and kind of what October retail has been looking has looked like thus far?

Scott Wine

Analyst

Yes, I obviously Scott I'm not going to provide too much detail on what we think is the competitive advantage and how we executed FAC. I will tell you that with some of our digital resources and the way the integrated team was focused we were able to be more targeted in our approach and that yielded better results and I think you know the answer about our willingness to talk about October retail.

Seth Woolf

Analyst

I had to take a shot. I guess the last question and I guess kind of the along the same vein, I know you don’t want to get ahead of yourself with 2018 but just bigger picture what's the best way to think about the ATV market because it's really been like a yo-yo this year very volatile. So, any thoughts on that would be super helpful, thank you.

Scott Wine

Analyst

Well, if you just look at that you've talked about big picture, look at the long-term. I mean ATVs are less than half of where they were a decade ago. And we have said before and I'll say it again, we believe that industry is relatively flat going forward not so different from the Snow business. So, it becomes a share gain and a little bit of innovation happens not nearly as much innovation is happening in ATVs as it is side-by-side and I think when some of that happens. So therefore, you've got most of your promotional driven environment with ATV, and I think that's what's driving the volatility. As you know we had a major player where they call it a no-brainer sale, just give thousands of dollars off, and that drove some volatility industry. But I believe over the long-term it's a flat to slightly up market.

Seth Woolf

Analyst

Okay. So, the modest ORV growth you've discussed, it's all side-by-side driven and you got a safe assumption.

Scott Wine

Analyst

Have been and will be.

Scott Wine

Analyst

Okay thanks. I want to thank everyone for participating and your interest this morning. And we look forward to talking to you again next quarter. Thanks again and good bye.

Operator

Operator

This concludes today's conference call. You may now disconnect.