Glenn Renwick
Analyst · Sanford Bernstein
You did a nice summary of our strategy there. Yes, you're right. So I'm not sure I'm going to get as specific, but think about our October IR meeting is a better opportunity for us to address a lot of those issues. Frankly, some of them are a little bit tricky to -- but cause-and-effect to, but growth is actually, boy, sign me up for another first quarter like that one. I know we certainly has some hail at the end, but frankly, we also missed some winter. So no great consent there on 94.6 [ph] or whatever. The kind of growth rates we put together. Nice quarter. Why? The fact is it's not -- it's certainly not luck that other competitors take rate. We try to take rate at the right time and make sure we're always positioned. I use the analogy of the wave last time. We tried to ride the crest of the wave. That's sort of the underlying core of everything we do. So forget all the other initiatives. We've got to run the base business exactly the way we want to run it, and keep it at a point where we'll always be in a position to take advantage of market conditions when they swing our way. We expect always to grow. That's part of our two-pronged most important statement: 96, and grow as fast as possible. But when we get that opportunity that others are perhaps scurrying where we have perhaps got ahead, we'll take those opportunities and welcome them when they come. And then, second piece is you got to manufacture your own future growth. And the kind of things with Snapshot, you're more than familiar with Snapshot representing now almost close to 2 million policies being rated with Snapshot sort of fundamentals. So you've seen from the policies that I put in my letter. That's a material part of our book, and you know it's more material on the direct side than on the agency side. We've got some nice initiatives that we'll continue there with Snapshot. We've talked last time briefly about the app which we think can also give us an opportunity to reach out to yet some other customers that are perhaps not as comfortable with a dongle inside the car. We've announced something with General Motors that will kick off within about 10 days, where we have to actually collect vehicles -- vehicle data with General Motors. So we're starting to -- as I've always said, we're starting to worry more about just the data, the algorithms and the impact on rating, less about the method of collection. So Snapshot has got some real gas in the tank, and we'll continue that. Obviously, our brand strength, we continue to push on that, and we've been able to do that in an environment where others have perhaps pulled back just a little bit on their advertising. So it seems some nice brand strength measures moving the right direction. You flip over into the agency channel. Actually, I'll stay with both for a while. Product advancements, we've talked primarily about 8.3, but we're always get -- we're always in the hopper for 4 -- 8.4 or 8.5. So we're continuing to develop that, probably the biggest move in the agency channel. Other than rate competitiveness is our bundling initiatives that we really have done so nicely within the direct side. Lots more gas in the tank there where we use a lot of carriers. In the agency side, you know the story on ASI. That's not a big factor in agency growth right now, so I wouldn't overplay that. But to the extent that we talk this time next year, I expect that to be a bigger factor in the growth. So growth initiatives are all on track, different stages of maturity. I will put Snapshot higher. We've started to see agent acceptance. I talked about that last time when you asked the question. We started to see the more recent states with agent acceptance frankly close to double what they had been previously, so we're starting to see that move in the right direction. So Snapshot moving along very well. Platinum in the agency channel really is starting to get a grip, and we'll talk about that more on our October meeting. And as long as we're very diligent with the pricing, clearly, we see, and we release numbers for at least you to get a flavor for what's going to happen in April. We're still a few days away, of course, for closing out April and getting you the information 8, 10 business days, but we know that's not going to be a great month. So we'll take a look at our rating overall. And I would say that probably we're still in a mode where we can think in terms of 4 to 5 in terms of annualized rate increases, which is a nice place to be. We gave you some indications on trends. So that core should keep rolling and the initiatives are doing well. I did not see a question specifically in terms of percentages relative to growth and that is hard to do. We have some feel, but I'm not confident to sort of push that out to a greater audience at this point.