Glen Renwick
Analyst · Sanford Bernstein. Your line is open. Josh, your line is open. Go ahead with your question
Yeah, we haven’t done a little Snapshot update for a while, so let me see if I can hit all of those points and give you some flavor of what’s going on. Starting into this year, we’re still seeing our policies initiated with the Snapshot influence - discount, whatever it might be, to be faster than the rates of growth that you’re seeing as we report on aggregate, so it’s still our fastest growing sector. That remains true for a long time, but certainly even into January that was true. Starting to get a feel for what sort of mix of business is attainable. So I’ll just give you a quick look here, not to confuse you with any numbers, but in our direct book of business, where we’ve been able to offer Snapshot, and realistically there’s only two states now, California and North Carolina, where we’re not offering it, but over a period of time with a cohort where the Snapshot has been available, that cohort of business is now approximating about 40% of the direct business for places where it was available for some period of time. So think in terms of can the little train really take momentum? We’re looking to sort of 40 to 50% in the direct channel. I think I’ve told you before, the acceptance in the direct channel far exceeds the agency channel, and with the new change that we made - it was very clear that we were hoping to see agency uptake on the--or the quotes include Snapshot with that discount [indiscernible] what I’d call overly dramatic movement, but significant on the small base. Actually, we have some good news to report there. We actually introduced it into two, what I’ll call higher average premiums states - Florida, Louisiana, and we’re seeing the agent acceptance rates there, or the agent penetration into new quoting actually go up significantly, so probably approximating somewhere in the league of half to two-thirds the rate on our direct channel. So starting to make some traction there, and we’re going to take a closer look. I think we did a better job of rolling that out to agents in those states who will take a close look at what we did well there, and make sure that we reinforce that in other places in the country. So net-net, pretty good sized penetration in our direct book, and I don’t want to project what the threshold might be as to overall penetration, but to think in terms of more than half of the book is not unreasonable based on what we’ve experienced to date, and now we’re starting to see opportunities where the agency business perhaps is, yes slower, but certainly starting to close some part of the gap, so good stuff there. With regard to the app, we’ve discussed that. I want to make it very clear that we’ve had apps that have approximated in one way, shape or form the activity for some time. That’s not been an issue. The issue is really making sure we had an app that we felt had the data integrity that really matched with the in-car dongle, and we’ve got to the point where we actually have that application and very comfortable with it. There are all sorts of stories, some of which I’m not as close to as others, but you need to be able to determine the difference between a train ride and a plane ride and a car ride. You need to know whether the person got in the left door or the right door, are they driving, are they passenger. All those sorts of things are actually very important to us, so it’s easy enough to create an app that does part of the job, it’s very hard to create an app that does the--or gives us the level of integrity that we’d be comfortable swapping out for the information that we get from the dongle. We think we’re there. Unfortunately, it’s probably going to take us a little longer to get that into marketplace than we might like. There’s a fair amount of work to do on the IT side, but certainly in ’16 we expect to see that roll out, but it may be for all intents and purposes in large numbers later in the year. I think we’ve probably mentioned we have a relationship with GM and OnStar that’s been a little bit delayed, but we expect to be marketing that more actively in about the midyear time frame. So Snapshot, for lots of reasons, continues to be something very important to us, not only as an indicator of the sorts of things that we think we’ll do more of in the future, but it’s really taking hold and you all know the power of Snapshot relative to a rating variable, so ultimately when we start talking about penetration numbers that are really in the range of that 40, perhaps even 50%, it starts to make a difference in terms of segmentation. So we couldn’t be more happy with what we see, I just don’t know what the high water mark will be. But we’re going to find out, and I hope it’s really high.