Glenn Renwick
Analyst · Sanford C. Bernstein
Let me start with backwards. Quite happy with $2 billion on the books for '13. So, yes, we would expect to see that and I can, probably shouldn’t, but I can tell you that January we are already looking at very strong growth rates in our Snapshot numbers. So the continuum there feels more likely than some plateauing for sure. I don’t quite know the Super Bowl ad. I lived that experience once. I'm not sure that I've got any great keen desire to go back to that one. But we will sort of get our message from the rooftops as much as possible with regard to Snapshot. And I appreciate your comment with regard to the letter. And I did try to say in there that we're going to use a lot of different tools in our arsenal to make sure that we get the Snapshot message out. You talk about previews of things to come, and I certainly referenced that we continually work on this. So the answer is, no, I think the time to do that would be much better at a more formal time when we really have some packaging. But I also don't, hopefully, I've never been someone who would say something and not back it up. But let's just take a couple of elements of Snapshot that you're starting to see or I'm starting to see some comments one way or another in the marketplace, whether it be GPS or whether it be continuous monitoring or things like that. One of the things that I would like you to sort of put in the back of your mind is, that as we went through the first ten years or so of R&D, we in fact did more extended monitoring periods. We clearly had GPS in the chip. And we never came out and said, gee, we don't like those things, or that I'm just choosing two elements right now. What we came out and said is, we need to find a packaging that allows us to extract a fair amount of information that is relevant and provides us enough information to pass that on in true cost to the consumer and not absorb all of the monitoring with the cost of monitoring. So, Snapshot was a time where we took a lot of information that we had and said what is something that we can take to market where, and excuse my liberty here, we didn't need to compete against ourselves. Where we could actually have a package that was marketable and meaningful in terms of pure premium reduction, that wasn't absorbed by the cost of getting that additional data. As I indicated, we will continually refine Snapshot type offering and it will reflect a lot of the consumer trends that we see as well. So, I will not rule out, in fact I would say I rule in that we will consider more GPS type monitoring and the like as consumers are willing to accept that as a viable option. And I think that the answer to that is different today than it was in the past. Just as we do with almost everything else, there is not one solution that necessarily works for all. So monitoring periods, while we have chosen right now to be very discreet and believe that the cost of obtaining that incremental information is a nice tradeoff. It doesn’t mean that everybody will be equal. It might mean that customer x is monitored for a short period of time and that's sufficient. Customer y may actually be monitored longer. It maybe that certain conditions that you encountered during your tenure with us caused re-monitoring. So, none of those things, and you shouldn’t infer that that is the direction per se of changes, but just know that we've got a lot of information about those sorts of things and it's quite likely that Snapshot and the product will get a little bit more segmented to different customer audiences over time and that we will use things like GPS. Just this week I saw our internal R&D. A research level view where overlaying trip data we could overlay things. And this won't come as any great surprise to you, but we're doing it as opposed to talking about it. We overlay the speed limits on any particular trip. We overlay the speed of the car and the delta to the speed limit. We overlay the frequency of accidents in all of United States on that very thing. So there is a lot of external data overlays that we can do. My point here is that Snapshot in the market, relevant producing results that are meaningful for the consumer, but we are scratching the surface of what its potential can be. And as we are aware of some of those potentials, we'll try to build it into the product at a pace that doesn’t have the cost absorb all of the pure premium advantages and also at a pace that we believe that consumers are willing to accept and that we can market it. So it's actually, for me, a hugely fun journey.