Indra Nooyi
Analyst · Judy Hong of Goldman Sachs
Sure Judy. Interesting question, because I think in global snacks, we are in an interesting position; because our base is savory snacks, and we are a very-very strong player in savory snacks. First of all globally, we still have a lot of growth within savory snacks. We came from a salty crisp snack background, and we are expanding more and more into other savory snacks, be it crackers, be it nuts and seeds, we are expanding into those areas, there is lot of opportunity there. I see growth in global snacks along two dimensions. Dimension one is, a compliment to our snack, and that's what made us go into dips, because many of our snacks are consumed by themselves. Other times, your snacks serve as sort of a substrate upon which you can put on meal like products like our Sabra hummus or our Tostitos dips. So that's one vector to grow, and we still haven't scratched the surface, and we have got lots of growth. The other area is taking away eating occasions from other macro-snacks category. Its interesting, unlike beverages, in the case of snacks, we can go off and take eating occasions from other macro-snacks, be it cookies, or confectionery or chocolate. And our goal is to focus on what we are doing, but looking at our signs of demand spaces, which I talked about briefly, look at each eating occasion by cohort group, and figure out, how we can leverage our salty snack platform, to go after other macro snacks, be it -- replace it with a salty occasion, or do some sort of a salty-sweet combination, for example Stacy's with cinnamon sugar. It's based on a pita chip, but it's certainly sweet when you taste it, and has a much better mouth feel and experience, than if you eat something totally sweet by itself. At least, that's my perspective. So I think that, our growth is all about growing the core and then leveraging all of the other eating occasions, taking share away from other macro snacks, and other savory snacks. In addition, I think it's leveraging the beverage occasion to really figure out how to go into all retail outlets that beverages are in already; because beverages retail outlet, our penetration is much higher than snacks. And so if you leverage that retail base, it gives you lot more opportunities for growth. And internationally, we are leveraging in-store promotional displays a lot more. I mean, I was in the Middle East a few months ago, and I was just amazed to see the in-store display of Lay's and Pepsi; and again, with the shares of Pepsi that we have there, it is really a powerful in-store promotion that results in tremendous lifts. So the opportunities for growth, by itself and in combination with beverages, are pretty significant. So with that, let me turn to Hugh to talk about global e-commerce, because he is the leader of the global e-commerce activity. Hugh?